Talking Shiitake
My mission is to help make our food system healthier, more sustainable and ethical. In a market where consumers are making more informed decisions about the food they buy, I believe that food businesses catering to these needs will be the most successful. I’m Michael Fox, CEO and Co-Founder of Shiitake mushroom company Fable Food. For years I’ve been obsessed with our food system. Welcome to my podcast where I Talk Shiitake with successful chefs, food industry executives and entrepreneurs to learn about what’s lead to their success in the food industry.
Talking Shiitake
Matt Shook of JuiceLand - Building a 42 Juice and Smoothie Chain in Texas
Today I speak with Matt Shook, Founder and CEO of the 42 door Texas smoothie and juice chain JuiceLand. I had the pleasure of filming this episode in person at Matt’s house in Austin, Texas. Matt talks us through his journey into the juice and smoothie business, how it’s changed over the years and together we drink a JuiceLand Percolator smoothie and eat a Bánh Mì Wrap - made using our Fable pulled shiitake!