Talking Shiitake
My mission is to help make our food system healthier, more sustainable and ethical. In a market where consumers are making more informed decisions about the food they buy, I believe that food businesses catering to these needs will be the most successful. I’m Michael Fox, CEO and Co-Founder of Shiitake mushroom company Fable Food. For years I’ve been obsessed with our food system. Welcome to my podcast where I Talk Shiitake with successful chefs, food industry executives and entrepreneurs to learn about what’s lead to their success in the food industry.
Talking Shiitake
Greg Creed, former CEO Yum! Brands - the story behind the creation of the Mountain Dew Baja Blast at Taco Bell.
Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually!