Episode Player
Everyone Wants to Be a CFO. Here’s Why Most Will Never Make It - With Kevin Appleby
The Accounting Leads Now Podcast
You’ve done the work. You’ve climbed the ladder. So why does the CFO title still feel out of reach?
Kevin Appleby, COO of GrowCFO and mentor to hundreds of finance leaders, reveals:
• The 3 invisible blockers keeping smart finance pros from stepping up
• Why “imposter syndrome” shows up right after your promotion
• What most people get completely wrong about becoming CFO
• The mindset shift that separates future execs from spreadsheet managers
🚨 This isn’t theory. Kevin’s helped hundreds make the leap and he's breaking down the playbook.
🔗 Connect with Kevin on LinkedIn
or learn more at growcfo.net
Tired of referrals that only show up during tax season?
Most firm owners are one slow quarter away from panic. We fix that.
We help accounting and bookkeeping firm owners build predictable client acquisition systems using paid advertising, so qualified prospects are coming to you year-round, not just when it's convenient for them.
Book a free strategy call > accountingleadsnow.com We'll look at your firm specifically and map out exactly what it would take to build a pipeline that doesn't go quiet in July.
Grab my book, Booked Solid > Get your copy here The digital marketing playbook built specifically for accounting firms. No theory. Just what works.
Join our Skool community - 7 days free > Join here Get access to the exact systems we implement for our clients. Frameworks, templates, and a community of firm owners doing the work.
