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You Don’t Need More Leads, You Need Better Conversations- With Kwame Agyei
The Accounting Leads Now Podcast
Most accounting firms are burning cash on cold leads and broken outreach funnels, but what if that’s not your real growth problem?
In this episode, I sit down with Kwame Agyei, founder of Appoynt, to reveal what actually scales firm growth: community, relationships, and real conversations. Kwame´s built a global team across Africa and shares how showing up in person has done more for growth than any automation ever could.
We talk about:
- Why cold outreach flopped (and what to do instead)
- The underrated power of in-person networking
- How US firms can tap top-tier talent from Ghana (and why it works)
- The mindset shift from operator to builder
- Why your first hire overseas is more about culture fit than cost
This isn’t about theory, it’s what’s working now for firms trying to scale lean and smart.
- Connect with Kwame on LinkedIn:
https://www.linkedin.com/in/kwame-agyei-b3ab1333/ - Learn more about Appoynt: https://www.appoynt.co.uk/
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