Most firm owners think the problem is the market. Sometimes the problem is that you do not believe the number you are about to say out loud.

Episode 86 features Marit Burmood, CPA, EA, MTax, owner of Flair Financial LLC in Salt Lake City. She holds a master's in taxation from Weber State, was named a 2026 Top U.S. Tax Advisor by Insightful Accountant, speaks at GrowCon and AICPA Engage, and writes for OnPay. She also tripled her firm's revenue in eight months, and not by finding a better niche or hiring a sales team.

In this conversation Marit explains how imposter syndrome quietly set her pricing for years, why she chased an EA and then a CPA hoping credentials would finally make clients respect her advice, and the mindset shift that changed everything: raise your prices so you need fewer clients, which buys back the time you thought building a firm would cost you. She breaks down how to price the intangible value you are already giving away for free, why you should test a new price on your least favorite client first, and how she got to the point where she can say her range out loud without wanting to barf.

Then it turns to marketing. Marit shares the advice she got from a seven-figure firm owner at GrowCon about niching plus showing up at industry events, why visibility beats credentials, and the line every firm owner needs to hear: making a social media post is not marketing.

James adds the Nine Two Media side of raising prices, why the best kept secret in town never gets the phone call, and why the firms you dislike are winning on visibility alone.

Her number one action item: block half a day every single week for your own firm and your own growth. She blocked every Friday and calls it the best decision she has made.

Connect with Marit:

LinkedIn: https://www.linkedin.com/in/marit-burmood

Instagram: @the_extroverted_accountant

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