Why are so many firm owners flat broke in Q4, even after six-figure tax seasons?

Tony Proctor’s been running a firm for 20 years, and he’s seen it all: tax pros who bleed cash every December, clients who push for fraud, and practitioners who won’t raise prices because they’re scared to lose “friend” clients.

In this episode:

• Why Proctor fired a paying client (and what it cost him)
• What he really thinks about Profit First (it’s not what you expect)
• The cash flow trap that keeps firms broke after tax season
• How to stop being the “best-kept secret” in your city
• The biggest marketing lie most accountants still believe

If you’ve ever said, “We make good money but I don’t know where it all goes,” this one’s a must-listen.

📍 Connect with Tony Proctor

• Website: https://www.proctortaxprep.com/
  
  
• LinkedIn: https://www.linkedin.com/in/tonyproctor/

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Most accounting firms are burning cash on cold leads and broken outreach funnels, but what if that’s not your real growth problem?

In this episode, I sit down with Kwame Agyei, founder of Appoynt, to reveal what actually scales firm growth: community, relationships, and real conversations. Kwame´s built a global team across Africa and shares how showing up in person has done more for growth than any automation ever could.

We talk about:

• Why cold outreach flopped (and what to do instead)
• The underrated power of in-person networking
• How US firms can tap top-tier talent from Ghana (and why it works)
• The mindset shift from operator to builder
• Why your first hire overseas is more about culture fit than cost

This isn’t about theory, it’s what’s working now for firms trying to scale lean and smart.

• Connect with Kwame on LinkedIn:
  https://www.linkedin.com/in/kwame-agyei-b3ab1333/
  
  
• Learn more about Appoynt: https://www.appoynt.co.uk/
  
  

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Most firm owners stay stuck under $10K/month because they think “good work” is enough. It’s not.

Cameron Williams got fired while expecting his first child. Since then, he’s built KynLi Consulting, helped clients save $2M+ in taxes, and built a lean CFO firm with a 7-person team.

In this episode, he breaks down the real steps that helped him scale, without relying on referrals, ads, or undercharging. We talk:

• Why bookkeeping alone is a race to the bottom
• The mindset shift that helped him raise prices and set boundaries
• The #1 mistake accountants make trying to “do marketing”
• How touchpoints and trust-building are key to scaling a firm
• What most fractional CFOs misunderstand about sales

👉 If you want clients who stay, pay well, and refer others, don’t skip this one.

Cameron shares what’s working right now and what wasted his time.

🔗 Connect with Cameron Williams:
Website: www.kynliconsulting.com
LinkedIn: https://www.linkedin.com/in/cameronwilliams11/

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Most accountants are losing business and don’t even realize it.

In this episode, we break down the 3 silent killers that are costing firms revenue, retention, and referrals, starting with outdated pricing models and ending with what your clients actually care about (hint: it’s not your reconciliations).

Debra Kilsheimer joins to share what actually drives client loyalty, why she ditched hourly billing decades ago, and how she built her firm "Behind the Scenes Accounting" that runs on relationships, not reports.

You’ll learn:

• The 3 questions that close high-value clients fast
• Why your financial reports are being ignored
• The hidden price of sticking to “industry best practices”
• How small touches (like a handwritten note or birthday call) get remembered longer than your year-end package

📲 Want to connect with Debra? Reach out on LinkedIn or email her at debra@bsfaccounting.com.

This one will have you rethinking everything from pricing to client retention. Hit play now.

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

You’re not invisible. You’re just not on Google.

In this special workshop episode, you'll learn the exact strategy that's generated:

• $125K of new revenue in 49 days (Shaun)
• 113 inbound calls in 16 days (Shalini)
• $83K in five months (Justin)

If you’re tired of referrals drying up or watching competitors win business that should be yours, this is your blueprint.

You’ll learn:

• How to rank at the top of Google Maps
• Why most Google Business Profiles never generate leads
• A 7-day checklist to turn your listings into a lead magnet
• How to get high-intent calls without blowing money on PPC

⚠️ 76% of people who search for a local service visit or contact that business within 24 hours. If you’re not there, someone else is.

📲 Want help setting this up or want us to do it for you?
Book a free strategy call at accountingleadsnow.com

➕ Connect with us on LinkedIn and follow the show for more tactical episodes like this.

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Most accountants aren't losing to AI, they're losing to their own bad systems.

In this episode, we sit down with Justin White, founder of JBookkeeping and a former trades business owner who’s now built a fast-growing remote firm on precision, responsiveness, and no-BS service.

He shares:

• What actually builds trust and wins clients in 2025
• Why most firms lose money before they even pick up the phone
• The questions that close 90% of his leads
• How to build a firm people remember (and refer)
• The best mindset shift he ever made and how it changed everything

🔒 If you're great at accounting but struggling to grow, this episode is your wake-up call.

🎧 Listen to the end to hear how Justin approaches pricing, referrals, and growing without a backup plan.

 📲 Connect with us Justin on LinkedIn or go to jbookkeeping.biz for more insights.

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Lost your office, denied by FEMA, and broke? Here’s how Brandon Adjei bounced back and saved his clients over $3 million in the process.

In this episode, Brandon shares how Hurricane Harvey nearly wiped out his firm and how pro bono work with the IRS transformed his business forever.

What we cover:
 • How one client’s $1.3M IRS bill became just $150K
 • The planning mistake that cost another family $300K
 • What entrepreneurs get wrong about tax strategy
 • Why social media advice is killing business owners
• The growth secret Brandon used (without ads, funnels, or SEO)

💼 If you’ve ever questioned your path as a CPA or entrepreneur, this episode will shift your mindset.

🔗 Connect with Brandon on LinkedIn: Brandon Adjei
🌐 Visit: cpa-asap.com

📧 Email: info@bargraphsolutions.com

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

You’ve done the work. You’ve climbed the ladder. So why does the CFO title still feel out of reach?

Kevin Appleby, COO of GrowCFO and mentor to hundreds of finance leaders, reveals:

• The 3 invisible blockers keeping smart finance pros from stepping up
• Why “imposter syndrome” shows up right after your promotion
• What most people get completely wrong about becoming CFO
• The mindset shift that separates future execs from spreadsheet managers

🚨 This isn’t theory. Kevin’s helped hundreds make the leap and he's breaking down the playbook.

🔗 Connect with Kevin on LinkedIn
or learn more at growcfo.net

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

“Are you a real  CFO?”

That’s the question clients are now asking,  because not all “fractional CFOs” are created equal.

In this episode, Brett Frevert (Founder of CFO Systems, Inc. and 9-time Inc. 5000 awardee) breaks down:

• Why “bookkeeper to CFO in 90 days” is hurting the industry
• The 4 levels of business conversations and why most pros are stuck at level one
• Why your newsletter is probably repelling high-value clients
• How to land $10K+ clients through old-school strategy, not funnels
• The branding mistake that makes real firms look generic

This is a behind-the-scenes look at what it actually takes to grow a legitimate CFO firm, without burning out or cutting corners.

🧠 Brett also shares how CFO Systems helped a small-town firm turn a $3M loss into a $5M gain and why finance professionals should think more like heart surgeons, not generalists.

🔗 To connect with Brett, visit CFOSystemsLLC.com
or reach out directly on LinkedIn: Brett Frevert

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

$40,000,000. That’s how much Dan Lake’s clients have saved on taxes and most people have never even heard of the strategy.

In this episode, Dan reveals how he helps CPAs and high-net-worth individuals shrink tax bills using solar tax equity deals most pros overlook.

You’ll learn:

• Why mortgages are one of the worst financial tools
 • How W-2 earners can legally offset massive tax burdens
 • The strategy that turned a $2M tax bill into nearly $0
 • Why most CPAs miss this and how to stop leaving money on the table

⏳ This isn’t theory. It’s the strategy behind $40M+ in real savings.

📍Connect with Dan at TaxEquityPros.com
or on LinkedIn 

Hit play. Even the IRS would want to hear this.

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

She sold her firm for 7 figures with just 56 clients. Here's how she did it.

Jackie Meyer, CPA, founder of TaxPlanIQ and leader of the proactive accounting movement, is done watching firms burn out and undercharge.

In this episode, she breaks down:

• The ROI method that turns tax advice into a 5-figure service
 • How to quote tax planning with confidence (even if you hate sales)
 • What’s killing firms from the inside and how she rebuilt hers
 • Why advisory isn’t just a service, it’s your survival strategy

📚 First sneak peek at her new book The Balanced Millionaire: Advisor Edition
📍 Connect with Jackie at jackiecpa.com
🔗 Free workbook: TaxPlanIQ.com

⏳ If you’re still stuck in compliance mode, this episode is your wake-up call.

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

He scheduled his wedding around payroll. That’s when he knew something had to change.

Jaime Rodriguez, CEO of Bookkeepers.com, has helped over 17,000 students turn their skill into a scalable business. In this episode, he shares the real lessons that most freelancers and early-stage business owners miss:

• The two personality types that sabotage their own growth
 • The SOP mistake that stalled his own firm
 • Why most freelancers chase the wrong kind of “rich”
 • How to build a business that gives back your freedom

This one’s part gut check, part blueprint and it might just save you years of wheel-spinning.

🔗 Learn more at: bookkeepers.com

📲 Find Jaime on LinkedIn & Facebook (@jaime.at.bookkeepers)

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

AI isn’t coming for accounting, it’s already here. And it’s quietly rewriting who wins and who falls behind.

In this episode, Daniel Moshe, CEO of TechGuru, breaks down how smart firms are already using AI, cybersecurity, and modern tech stacks to:

• Attract better-fit clients (and actually land them)
 • Add capacity without burning out staff
 • Win more proposals by proving security and compliance
 • Automate the admin, elevate the advisory

You’ll also hear Daniel’s bold predictions for where AI-driven client acquisition is headed and why peer groups and human trust will matter more than ever.

💻 Learn more at: www.techguruit.com

🔗 Connect with Daniel on LinkedIn: linkedin.com/in/danielmoshe

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Working 7 days a week. No vacations. $36K a year. Then a CFO stepped in and changed everything.

In this episode, Daniel Dickeson, founder of Atlas CFO Solutions, breaks down how he turned a struggling salon into a 6-figure business without scaling chaos or hustle culture.

You’ll learn:

• Why cash flow beats profit, every time
• How to spot silent killers in your pricing and expenses
• The shift from financial chaos to true clarity
• How founders can finally make their business work for them

He’s helped healthcare companies, salon owners, and entrepreneurs escape burnout and finally get control back. This one’s for anyone stuck spinning wheels in the dark.

💼 Want to connect with Daniel?
Email: dan@atlascfosolutions.com

Website: atlascfosolutions.com

Phone: 860-865-4924

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Scaling doesn’t kill companies, confusion does. And most founders are flying blind.

In this episode, Jack Weinstein, fractional CFO and former Fox exec, shares what he’s learned advising 50+ entrepreneurs, from zero to $25M in revenue:

• The hiring trap that derails scaling teams
 • What financial firepower really means (and why most businesses don’t have it)
 • The difference between a controller and a real CFO
 • Why growth without clarity = chaos

Jack also shares how he turned a run-down chicken plant into a pharma facility doing 8-figures a year and what he’d never do again.

💼 Connect with Jack at pacfins.com

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Losing one hire can cost you 4+ months of productivity and most founders never see it coming.

In this episode, Rhamy Alejeal, CEO of People Processes, breaks down the blind spots killing your team's efficiency and what elite companies do differently:

• Why your onboarding is leaking revenue
 • The math behind a single bad offboarding
 • How to design people processes that scale without drama
 • Why "employee experience" isn’t fluffy, it’s financial

If you’ve got 5+ employees and want to hit your next level without burning out or bleeding cash, this one’s for you.

📞 Connect with Rhamy: peopleprocesses.com/partner

🛠 Free resources & tools at the end of the episode

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

You're making money. So why are you always chasing cash?

Mike Milan aka Cash Flow Mike has built 14 businesses and now teaches accountants and business owners how to stay cash-rich and debt-free.

In this episode:
 • Why 90% of businesses don't have 3 months of cash on hand
 • How growing fast nearly bankrupted him
 • The money rule that separates the broke from the stable
 • The single shift that helps accountants get clients to actually listen

💬 Want more from Mike?
 Grab his free tools and training: https://cashflowmike.com

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Most firms wait to adapt, Gary DeHart built a media empire by doing the opposite.

As the publisher of Insightful Accountant and founder of the Top 100 ProAdvisor Awards, Gary shares:

• What 10+ years of ProAdvisor data reveals about firm success
• How small firms can punch above their weight at industry events
• Why AI is not optional (and where to start if you’re behind)
• Leadership lessons from military training that apply to accounting
• What’s coming next at Scaling New Heights and Intuit Connect

🎓 Plus: Details on his Be Insightful training platform for firm owners

📬 Want to connect with Gary

•  Visit insightfulaccountant.com
•  or find him on LinkedIn under Gary DeHart

🎧 Hit play to stay ahead of the curve and make smarter moves this year.

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Losing $100K/month and didn’t know it.
Until Sonny Grappone showed up.

In this episode, the founder of Precision Accounting & Consulting breaks down the real reason most businesses stall financially (hint: it’s not marketing or sales).

🎧 What you’ll learn:

• The $500K payroll spike a client missed
• Why 75% of contractors can’t track profit per job
• The #1 red flag Sonny sees on balance sheets
• How he used ERC to build a 7-figure firm (by the book)
• What founders get wrong about accounting (and how to fix it)

If you’ve ever thought "we’re doing fine," this is your wake-up call.
 ‍
 📬 Connect with Sonny:
 → sgr@precisionaccountingconsulting.com
 → precisionaccountingconsulting.com

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

If your team disappeared tomorrow, would your business survive?

 Most founders build fast, but not to last. Sharrin Fuller, founder of Glass Wallet Ventures, joins CFO Chronicles to share why even successful businesses stall (or collapse) when leadership ignores the endgame.

Inside this episode:
 • How Sharrin rebuilt everything after firing 10+ team members
 • Why documentation, not hustle, determines whether you scale
 • Her method for “cloning” your role so you can finally step back
 • The project management mistake that could kill your momentum
 • Real talk on fractional leadership, remote ops, and founder blind spots

💡 Plus: Sharrin’s funniest career pivots (yes, they include Costco and nail salons)

📬 Want to connect with Sharrin?
 Visit glasswalletventures.com her courses, templates, and contact details are all there.

🎙 Hit play. Then fix what’s breaking behind the scenes before it breaks you.

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

You’re not broke, but you might be bleeding.

What if your biggest profit leak isn’t your pricing or marketing… but the decisions you’re not even tracking?

🎙 In this episode, fractional CFO Tom Schultz (48+ clients, $1M - $80M businesses) breaks down:

 • The hidden cost of founder “gut calls”
 • What really happens when you scale without financial structure
• Why money in the bank ≠ a healthy business
• The mindset shift that separates operators from real CEOs
• The hiring mistake that quietly kills growth

⏳ This episode might save you six figures, or years of rework.

📬 Want to connect with Tom?
 Reach him via LinkedIn or at CFO2Fractional.com

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Rachel Phillips isn’t guessing. She built a remote-first accounting firm that now supports 40+ employees and most of them are moms.

 Before remote work was normal, Rachel Phillips owner of Fully Accountable made it essential. In this episode, she unpacks how her team’s flexibility has become their unfair advantage and why the office is never coming back.

What you’ll learn:

• Her strategy for sourcing elite part-time and full-time finance talent
• The power of marketing-style job ads (and how yours are repelling talent)
• Why refund-prone leads cost more than you think
• The “chargeback at 2 AM” story that changed how she runs her business
• The mindset shift that helped her stop being reactive and start building intentionally

This one’s for founders who want freedom and growth and don’t want to choose between them.

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

88% of buyers start on Google, but if your firm isn’t showing up, you don’t exist.⚠️

 Referrals won’t scale. SEO alone won’t save you. And “trying out” paid ads without a strategy? That’s just burning cash.

In this episode of CFO Chronicles, we’re joined by Jeremy Estey of Amber Sky Marketing, a Google Ads strategist helping firms across North America get seen, clicked, and hired. We unpack the hard truths firms need to hear in 2025, including:

• Why Google Ads now outperform SEO by default
• How to spend just $500 and actually get real insights
• The search terms your next CFO client is already typing
• Why vague, generalist messaging is killing your ROI
• What AI-powered search means for your visibility (and what to do now)

If you’ve ever said, “We tried ads and they didn’t work,” this episode will show you exactly why, and how to fix it.

 Listen now or get left behind.

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

Growth ≠ scale, and too many founders learn that the hard way.

In this episode, I sit down with Michael Straza of Straza Consulting to unpack what actually holds back firms from reaching the next level and why more sales won’t fix a broken structure.

They dive into:

• The difference between running a business and truly being in control
• Why poor delegation crushes growth (and team morale)
• How Straza helped firms jump from $5M to $15M, then rebuilt profit
• Real stories of operational friction, founder bottlenecks, and burnouts
• How to tell if your company’s outgrown its team (and what to do next)

If your firm is scaling in size but not in profit or if you’re starting to feel like the bottleneck, this episode will help you reset your foundation and scale the right way.

👉 Tap play and learn how to grow past $10M without breaking your business.

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call

2,600 CFOs. 100+ interviews. One framework every advisory-first firm should know.

Jack McCullough, founder of the CFO Leadership Council and host of the globally ranked Secrets of Rockstar CFOs podcast, shares what the best financial leaders do differently, and how to position your firm for where the industry is going.

This episode covers:

• The CREATE Framework: 6 traits great CFOs consistently show
• Why strategic thinking now matters more than technical skill
• How to build CEO-level trust as a financial advisor
• Lessons from interviewing 100+ top CFOs across industries
• The mindset shift separating the rising stars from the stuck

Whether you're building your firm or advising one, this is the playbook serious leaders are listening to.

Want to connect with Jack?
Text: 617-678-0957
Email: jack@cfolc.com

Send us a text

This episode is brought to you by Bill.com

Ready to take your finances to the next level? See how BILL Spend & Expense can power up your business and get that free grill at http://bill.com/cfochronicles

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call