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Scale vs. Soul: Reversing the Value Hierarchy with AI Pioneer Andy Sitison

Susan Caesar Episode 38

Tech veteran and AI thought leader Andy Sitison joins us to discuss his philosophy of blending human-centered design with the accelerating pace of technology.

Andy argues for a "reversed hierarchy of value," challenging the corporate world to prioritize the Planet and Society before the Economy. He explains how organizations have the opportunity to move beyond profit decisions to maximize human happiness, inclusivity, and belonging.

In this episode, we explore:

  • Scale vs. Soul: The importance of design and intent when introducing AI, and how technology can actually enhance, not detract from, the human experience.
  • AI for Deeper Understanding: Andy shares how he uses custom generative AI agents to analyze complex human stories, uncovering emotive patterns like joy and anxiety to understand customer needs beyond traditional surveys (including a case study on middle-aged women with Listen Ventures).
  • The Trust Crisis: A candid discussion on the existential threat to trust in the digital world, the lack of societal values governing AI, and the urgent need for human agency in the age of data exploitation.
  • From Global to Local: Andy’s personal journey of "redemption" and how he found grounding and purpose through local conservation work on the Chesapeake Bay, offering a powerful message to listeners on why their job "doesn't matter that much" compared to connecting locally and building a better life.

If you're looking for an inspiring perspective on how to be a "better employee," a better leader, and how to use technology to nurture both people and the planet, this conversation with Andy Sitison is essential listening.

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