Here’s Why It Matters: Design a Life of Clarity, Focus, and Purpose
Join Director of Experience Design and coach Teresa Washburn as she explores the habits, choices, and mindset shifts that help you live and lead with clarity, focus, and purpose. Each episode of Here’s Why It Matters inspires practical action and deeper reflection on what truly moves the needle in your life and work.
Are you moving through your days, months—even years—without making progress on what really matters to you? You’re not alone, and there’s a reason why. Every two weeks on Here’s Why It Matters, we explore the habits, choices, and mindset shifts that help you prioritize what’s important and take consistent action.
I’m Teresa Washburn, a Director of Experience Design and certified coach, passionate about helping people and teams step into their brilliance. Together, we’ll uncover the clarity, courage, and focus needed to move the needle on your goals and dreams. Because when you align your actions with what matters most, everything changes.
Here’s Why It Matters: Design a Life of Clarity, Focus, and Purpose
How to Build Your Personal Brand Persona | Ep #30
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In this episode, we turn the classic UX persona lens inward to help you design something deeply personal: your own brand. Whether you’re starting a new role, pivoting in your career, or just feeling a little unclear on how you’re showing up in the world — building a personal brand persona is a powerful way to create clarity and alignment.
You’ll learn:
- Why having a personal brand matters (and what it’s not)
- The six building blocks of a personal brand persona
- How to use self-reflection and a “listening tour” to discover your brand voice
- Real examples and prompts to guide your thinking
- How to put your persona into action in interviews, bios, networking, and content
Plus, I’ve created a free downloadable template to help you map it all out — grab it at www.tmrwcoaching.com/resources!
Here’s Why It Matters is your space for clarity, focus, and personal growth strategies—so you can finally align your actions with your goals.
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