Ep 46 - Audio-Blog | The 10 important lessons I’ve learnt as a Personal Branding strategist working with women in business

In this episode, I read aloud a recent blog I have written (audio book style!!) - manifesting my book writing and audio book right here - with the ten transformative lessons that will empower you to craft a brand that not only stands out but also aligns with your core values and professional aspirations. From the essential role of confidence as the bedrock of success to the magnetism of authenticity, you'll learn how the right blend of these elements can elevate your presence in the business world.

Unlock the secrets to building a magnetic personal brand that resonates with authenticity and confidence.

Have you ever wondered how some women in business effortlessly attract the right opportunities and foster genuine relationships?

Gain insights into the art of clear communication and the power of networking that forges lasting connections.

Discover why embracing feedback and celebrating small victories can keep you motivated, while setting boundaries ensures you maintain balance.

This episode offers a roadmap for aspiring entrepreneurs and seasoned leaders alike, guiding you towards a harmonious brand that mirrors your personal and professional life.

Whether you're looking to kickstart your journey or refine your existing brand, these key principles promise to inspire transformation and long-term growth.

Here is a link to the blog 

Visit my website for details about all my services and how to work with me in the next Unseen to Unstoppable program starting in January 2025. This is my signature program to take you to being unforgettable and unstoppable through my unique step by step approach to building a personal brand and business

Or visit my website here

Chapters

• 0:02 Lessons in Personal Branding for Women
• 8:34 Key Principles of Personal Branding

Transcript

Speaker 1: 0:02

Hello and welcome back to another episode, and today I've got something very different for you. I've decided that I would read a blog to you as if it was an audiobook, and this is about 10 important lessons I've learned as a personal brand strategist working with women in business. Why am I doing this? Well, I love listening to audiobooks myself. I like listening to short podcasts, shorter audiobooks and things that just fill a gap in the day as well, and as I am busy manifesting writing my own book and an audio book would be part of that as well I thought this would be a great way to bring this to life right now. So let's jump in to my 10 important lessons I've learned as a personal branding strategist working with women in business. Building a personal brand is more than just creating a presence. It's about showcasing your values, strengths and vision to the world in a way that resonates. Over the past six years working with female founders, ceos and entrepreneurs, I've learned that personal branding isn't just about business. It's about growth, clarity and connection. These 10 lessons have become my guideposts when helping women develop a powerful personal brand that stands out in a crowded world.

Speaker 1: 1:28

Number one confidence is the foundation of success. Confidence isn't just a nice to have in business. It's essential. If you're not certain about your brand and the value you bring, no one else will be. Confidence radiates through every decision, interaction and opportunity you face. I found that the first step in building any brand is helping women tap into their inner confidence. When they show up with that unshakable belief in their worth and abilities, everything changes, doors open, opportunities arise and people take notice. Confidence transforms your brand into a force that others cannot ignore. Number two authenticity attracts the right opportunities. Authenticity is the most magnetic quality a personal brand can have. When you try to mold yourself to fit what you think others expect, you dilute what makes you unique.

Speaker 1: 2:29

The women I work with often start their journey by trying to fit into industry or niche norms, but true success comes when they step into who they truly are. Authenticity is what attracts the right clients, partnerships and opportunities. It's about aligning your brand with who you are at your core, not who you think you should be. Number three networking is essential, but it must be genuine. Network networking has become a buzzword, but when done right, it's so much more than just exchanging business cards. I do not carry printed business cards. This is 2024 and there are so many other ways to connect. The key is building real, lasting relationships that are based on mutual trust and respect. The most successful women I've worked with prioritize meaningful, genuine connections. They focus on long-term relationships, aka friendships, rather than quick wins. And that's where the magic happens. When your network is built on authenticity and mutual value, it becomes a powerful support system and a pathway to new opportunities. As I always say, your vibe attracts your tribe.

Speaker 1: 3:56

Number 4 consistency builds trust. Over time, consistency is often overlooked, but it's one of the most critical factors in building a personal brand that stands the test of time. Trust is built when people know what to expect from you, whether it's how you show up online, how you communicate or how you deliver on your promises. I tell my clients all the time inconsistency breeds confusion and confusion erodes trust. And when you're consistent in your messaging and your actions, you create a brand that people can rely on, and that's where loyalty is born. Number five personal growth fuels professional growth, so your personal brand will only grow as much as you do. I've seen over and over again that women who focus on their own personal development, whether it's through learning, reflection or mindset shifts, are the ones whose brands grow and flourish. Personal growth fuels everything from innovation to resilience, and it's crucial for staying relevant and impactful in business. And when you work on yourself, your brand naturally evolves to reflect the best version of you.

Speaker 1: 5:15

Number six clear communication creates connection In personal branding. How you communicate is everything. If you're not crystal clear on your message, what you do, why you do it and the value you bring, people can easily lose interest or misunderstand what you're about. I've worked with people who struggled simply because their messaging didn't connect. When you communicate clearly and with purpose, you invite others to truly understand and engage with your brand. It's about creating a connection that resonates, whether with clients, partners or your audience, and when they know exactly what to expect, trust grows, and that's where lasting relationships and success are built.

Speaker 1: 5:58

Number seven embrace feedback. It's a tool for improvement. Now I know feedback can feel uncomfortable, but it's one of the most valuable tools for growth. Every personal brand, no matter how established, has areas for improvement. The most successful women I've worked with are the ones who embrace feedback, learn from it and use it to get better. Instead of shying away from constructive criticism, they seek it out, knowing it's the key to refining their message, approach and their impact. Number eight celebrate the small wins to stay motivated. In this world of business, it's easy to focus only on the big goals and overlook the smaller milestones along the way. But those small wins matter. They keep you motivated and moving forward. I always remind my clients to celebrate their progress, no matter how small it seems. Each step forward is a step closer to the bigger vision, and acknowledging those wins along the way help you maintain momentum and stay focused on your long term goals.

Speaker 1: 7:05

Number 9. Boundaries are necessary for balance and focus. So boundaries aren't just about saying no, they're about protecting your time, energy and focus. In business, it's easy to fall into the trap of over committing or stretching yourself too thin. I've been there, done that in the early days of my business too, and the women I work with often struggle with balancing work and switching off. But I found the most successful ones are those who know how to set and enforce boundaries and create me time too. It's not about doing everything, but about doing the right things with intention. Clear boundaries help you stay focused on what truly matters, both for your business and your personal well-being.

Speaker 1: 7:55

And number 10, self-care is not optional. It's critical for sustainability. Self-care isn't a luxury. It's a necessity, especially for women in business. Too often I've seen entrepreneurs burn out because they prioritize their business over their well-being. But the truth is you can't pour from an empty cup. Your personal brand and your success in your business depend on your ability to show up as your best self. That means taking care of your physical, emotional and mental health. When you prioritise self-care, you create the energy needed to sustain your success in the long run.

Speaker 1: 8:34

These 10 lessons have shaped my approach to personal branding, and they serve as a reminder that building a strong brand requires both inner and outer work. Whether you're an established business leader or just starting your journey, these principles and lessons will help you create a personal and business brand that not only stands out but also resonates with the right people, and your life, too, resonates with the right people and your life too. Thank you for listening. So there you go. That is my blog that has been written in October 2024. You will find this on my website as well. I will pop a link in the show notes for you, for those of you who'd like to read it. But thank you very much for listening today, and I will see you again soon in another episode of the let's Get Visible show.