How to turn your podcast into a bestselling book

Podcast Strategy That Brings in Clients

Podcast Strategy That Brings in Clients
How to turn your podcast into a bestselling book
Feb 26, 2025 Episode 31
Laura McRae - Podcast Consultant & Strategist with Em Gee - Business Consultant

Ever thought about turning your podcast into a book or using a book to inspire your next podcast? 

If you’re curious about how to repurpose your content in creative and impactful ways, this episode is for you!

In this episode, I’m chatting with the inspiring Em Gee, a marketing and AI consultant who has mastered the art of turning podcasts into books and vice versa. Em shares how her personal development podcast became a bestselling book, the lessons she learned along the way, and why podcast content can be a powerful foundation for your next big writing project.

You’ll get a behind-the-scenes look at Em’s creative process, from refining podcast content for a book to keeping that conversational tone alive in written form. She also reveals her latest project, Try and Stop Her, a collaborative book featuring 24 women in business and how she’s bringing it to life through a brand-new podcast series.

If you’ve ever wondered how to turn your podcast content into something even bigger, this episode will spark plenty of ideas!


SHOW NOTES: https://podcastsupportservices.com.au/how-to-build-a-book-from-your-podcast-content/

Grow your podcast with strategy
If you’re ready to use podcasting as part of a clear podcast strategy for business growth, you’re in the right place. I help business owners build a podcasting strategy that attracts ideal clients, builds authority and supports real revenue, not just downloads.