Marketing Minutes with Gannon Meyer

#005: Lessons Learned After Hitting 30,000 Followers on Instagram

• Gannon • Episode 5

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In this episode of Marketing Minutes, Gannon Meyer takes a moment to reflect on his journey to nearly 30,000 Instagram followers. Gannon shares the most important lessons he has learned over the past few years of growing his social media presence. From debunking common Instagram myths to sharing his personal strategies for growth and conversion, this episode is packed with actionable insights for anyone looking to level up their Instagram game.

Key Takeaways:

  1. Myth-Busting: Most of what you hear about Instagram strategies, like posting times, using trending audio, and specific hashtags, is often overrated. Gannon explains why these tactics are not as effective as people might think.
  2. Reels and Stories: Gannon emphasizes the power of Reels for growth and Stories for conversions. He explains how to optimize each type of content for maximum impact.
  3. 30-Second Sweet Spot: For growth content, Gannon finds that 30-second videos work best, allowing for a strong hook, clear message, and a specific call to action.
  4. Consistency Matters: Posting one piece of content per day is both manageable and effective. Gannon encourages you to post even if the content isn’t perfect, as done is better than perfect.
  5. Engagement: Building relationships in the DMs has the highest ROI. Gannon shares a story about how a simple connection turned into a valuable collaboration.
  6. Aesthetic Isn’t Everything: While having an aesthetically pleasing profile is nice, it doesn’t significantly impact content performance.
  7. Story Strategy: Only post one story at a time to maximize visibility and engagement.
  8. Find Your Style: Once you find a content style that works, stick with it to maintain consistency and meet audience expectations.
  9. Pinned Posts: Optimize your profile by pinning a post that clearly explains who you are, what you do, and why you do it. This helps convert profile visitors into followers.
  10. Reflection Recap: Gannon summarizes his top ten reflections on Instagram growth, encouraging listeners to apply these insights to their own content strategies.

Actionable Steps:

  1. Evaluate Your Instagram Strategy: Reflect on what’s working for you and what’s not. Consider testing some of the strategies Gannon discusses, such as focusing on Reels for growth and Stories for conversion.
  2. Engage in the DMs: Take time each day to personally connect with your followers in the DMs. This simple step can lead to valuable relationships and business opportunities.
  3. Optimize Your Profile: If you haven’t already, create a pinned post that clearly explains who you are, what you do, and why you do it. This can help convert visitors into followers.

Connect with Gannon:

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

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