Marketing Minutes with Gannon Meyer

#006: How to Build a Winning Content Strategy

• Gannon • Episode 6

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In this episode of Marketing Minutes, Gannon Meyer dives deep into the 60-20-20 content strategy, a powerful framework for balancing growth, engagement, and conversion in your social media content. Whether you're a content creator, business owner, or someone looking to level up your marketing game, this episode offers actionable insights to help you maximize your content's impact.

Gannon answers a listener's question about integrating different content styles, emphasizing the importance of focusing on growth, especially when starting out. He shares his own experiences and success with a simple yet effective content style that has driven significant engagement and growth.

Key Takeaways:

  • The 60-20-20 Rule: Gannon breaks down this content strategy, explaining why dedicating 60% of your content to growth, 20% to nurturing relationships, and 20% to sales is key to building a strong social media presence.
  • Content Strategy for Beginners: Learn why Gannon recommends focusing 90% of your efforts on growth when you're just starting out, and how to gradually shift your strategy as your audience grows.
  • Simplicity is Key: Discover why simplifying your content can lead to better engagement, and how Gannon's own "iPad drawing" content style became a hit.

Actionable Steps:

  • Audit Your Content: Review your current content strategy. Are you focusing enough on growth? If not, consider how you can shift your efforts to attract more followers.
  • Test Different Formats: Experiment with different content styles, like Gannon's iPad drawings, to see what resonates most with your audience.
  • Join the Syndicate: If you're a service-based business owner using Instagram for lead generation, apply to join Gannon's private group, Syndicate, where you'll learn advanced strategies from top creators.

Connect with Gannon:

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

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