#010 Why I'm Launching a Cohort and Not Selling Digital Products Anymore

In this episode of Marketing Minutes, I pull back the curtain on my newest project: launching a live cohort. This isn’t just another product push—I’m sharing the thought process behind my launch strategy, from marketing sequences to lessons I’ve learned over the past year. If you’ve ever struggled with getting traction for your digital products or felt frustrated by income that relies too heavily on brand deals, this episode is for you.

I dive into:

• Why I’m shifting away from brand deals and aiming to have my digital products make up 60-70% of my income.
• The mistakes I’ve made with previous product launches and how I’m adjusting my marketing to create a better sequence for my cohort.
• Insights from Tom Noske's brilliant launch sequence and how I plan to apply his strategies to my own.
• The importance of building anticipation for a launch and how pulling back the marketing “elastic band” leads to more successful launches.
• The difference between selling pre-recorded courses versus live cohorts—and why live, hands-on teaching is so much more valuable.

If you’ve ever wanted to know what goes into a well-executed product launch, this episode is packed with real-world examples and actionable insights. Join me as I walk you through the exact process I’m using to launch my next live cohort.

Connect with me:

Instagram: @gannon.meyer
YouTube: @gannonmeyer
Online Store: stan.store/gannonmeyer
Email: gannon@runwithit.com

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

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