#012: How to Treat Your Content as a Business to Make More Money Artwork

Marketing Minutes with Gannon Meyer

Marketing Minutes delivers 20-minute bursts of actionable marketing tips to help creators make better videos, attract more leads, and maximize earnings on social media. Tune in to transform your strategy, boost engagement, and watch your income soar.

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Marketing Minutes with Gannon Meyer

#012: How to Treat Your Content as a Business to Make More Money

October 21, 2024 • Gannon • Episode 12

Instagram Creator Academy opens for enrollment on November 4, 2024 at 12pm US EST. You can join the waitlist for enrollment here: https://gannonmeyer.store/pages/apply

Welcome back! It’s been a while—12 days to be exact—since my last episode. I’ve been caught up with prepping for a big launch and dealing with a sinus infection. But now that I’m back in the groove, I want to share some insights into my latest Instagram reel, focusing on the one metric every creator needs to track if they plan to go full-time.

In this episode, I cover:

The power of KPIs: How I track conversion rates from followers to leads to paying customers.
My 2025 Income Goal: $180,000 after expenses—and how I plan to hit that through digital products, brand deals, services, and Creator Academy.
Behind-the-scenes on Creator Academy: A 5-week live cohort teaching everything you need to know about video creation, marketing funnels, and growing on Instagram.
Revenue planning: My breakdown of enrollment goals, conversion rates, and projections for the November launch of Creator Academy.

You’ll hear me reverse engineer my approach, from setting revenue targets to building a waitlist, planning pre-launch campaigns, and tracking conversion percentages across my email list and Instagram. I also discuss guest speakers, strategic partnerships, and bonuses that will be included in the Creator Academy launch.

If you’re thinking about going full-time as a content creator, I dive deep into why conversion rate tracking is essential and how it can help you hit your goals. This episode is packed with actionable insights, whether you’re just starting or looking to level up your creator business.

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

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