Marketing Minutes with Gannon Meyer

Marketing Minutes delivers 20-minute bursts of actionable marketing tips to help creators make better videos, attract more leads, and maximize earnings on social media. Tune in to transform your strategy, boost engagement, and watch your income soar.

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Marketing Minutes with Gannon Meyer

#014: How to Not Get F*cked Over in Brand Deals (Usage Rights, Pricing, and Outreach)

February 06, 2025 • Gannon • Episode 14

In this episode, I dive deep into the world of brand deals—what I’ve learned, the mistakes I’ve made, and how you can avoid getting taken advantage of as a creator. I break down usage rights, pricing strategies, and how to negotiate like a pro, plus share insights from my own experiences working with brands.

If you’re a creator looking to land bigger, better-paying brand deals in 2025, this one’s for you. Plus, I talk about Creator Academy Cohort 2—where you’ll learn how to write better videos, build your brand, launch a cult product, and replace your 9-5 income.

🔥 Topics Covered:

How a brand used my videos for ads for months (and what I should have charged)
The #1 mistake creators make when pricing brand deals
How to pitch yourself to brands like Adobe
Why research is key (and how to use it to land brand deals faster)

🎓 Join Creator Academy Cohort 2 – Enrollment opens Feb 24, 2025!
Get on the waitlist now → https://www.gannonmeyer.com/

Grab Justin Moore’s book, Sponsor Magnet, for brand deal insights → https://www.sponsormagnet.com/

Got questions? Screenshot this episode, share it on IG, and tag me @gannon.meyer.

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