#018: Own your audience (before it's too late) Artwork

Marketing Minutes with Gannon Meyer

Marketing Minutes delivers 20-minute bursts of actionable marketing tips to help creators make better videos, attract more leads, and maximize earnings on social media. Tune in to transform your strategy, boost engagement, and watch your income soar.

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Marketing Minutes with Gannon Meyer

#018: Own your audience (before it's too late)

May 02, 2025 • Gannon Meyer • Episode 18

What would actually happen if Instagram shut down tomorrow?

In this episode of Marketing Minutes, I’m walking you through a question I’ve been thinking about for over a year now... and why it’s forced me to completely change how I run my business.

You’ll hear exactly why I don’t promote products over $100 on Instagram anymore, how I’ve flipped my sales strategy to work smarter (not louder), and why email and podcasting are now the backbone of everything I do.

If you’re selling a digital product, coaching offer, or anything over $27 online, this one’s going to challenge the way you think about content, conversions, and audience building.

I’m pulling back the curtain on my strategy, including the numbers behind my workshops, the math on touchpoints, and how I’ve built a system that runs in the background while I keep creating.

KEY TAKEAWAYS

Why short-form content alone won’t convert cold audiences
How to build a system that actually sells while you sleep
The difference between a $27 buyer and a $197 customer
How I use Instagram only for attention, not sales
Why email and podcasts build trust 10x faster than Reels
The real reason free workshops don’t perform like you think
What I track inside Kit and how it powers my automation

MY CURRENT SETUP

Instagram – to attract the right people
ManyChat – to filter and tag new leads
Kit – for smart product delivery and tagging
ConvertKit – to build trust with weekly emails
Podcast – to accelerate the relationship and drive next steps

This is the exact playbook I’ve been using to sell products, grow my list, and filter out the serious buyers from the scrollers. If you’ve ever felt like your audience “should be converting” but isn’t... tune in.

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

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