Leveraging Leadership
Are you ready to up your leadership game? Tune in to Leveraging Leadership, where Chiefs of Staff, executives, and business professionals find the tools, strategies, and insights they need to excel. Hosted by Emily Sander, a C-suite executive turned leadership coach, this podcast delivers practical and tactical takeaways every week.
Whether you're tackling tough conversations, fine-tuning your KPIs, or mastering delegation, this show offers new perspectives and actionable advice to help you feel confident and thrive in your role.
Each Monday, enjoy interviews with leaders from diverse fields—primarily business, but also from military, politics, and higher education. Every Wednesday, catch a solo episode where Emily shares concise, actionable insights on a specific topic you can apply immediately.
If you appreciate relatable, informal conversations that pack a punch with no fluff, you’re in the right place. While especially valuable for Chiefs of Staff and their Principals, the insights are useful for any leader aiming to grow.
Don’t miss your chance to advance as a leader.
Leveraging Leadership
Building Trust and Delivering Excellence for High Net Worth Individuals
Nashid Braswell shares how he became a Chief of Staff, starting with personal shopping for friends in Italy and moving on to high-stakes roles supporting executives and managing billion-dollar projects. He explains building trust with his principal, creating personalized experiences for guests (like arranging Austin barbecue tastings), and offers tips on self-care and valuing your own contribution. The episode also touches on his work with Agency Maison, helping others get into Chief of Staff and high net worth support roles.
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Nashid Braswell’s Agency
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Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.
Time Stamps:
01:19 Nashe's Early Career and Personal Assistant Journey
03:16 Transition to Personal Shopping and Styling
04:12 Working with Celebrity Stylist June Ambrose
05:47 Joining Impossible Ventures
06:49 Developing Four Seasons Private Residences
08:36 The Importance of Customer Experience
10:22 Daily Operations and Responsibilities
13:51 Overview of Impossible Ventures
22:07 Agency Maison and Domestic Placement Services
28:40 Final Thoughts and Advice
My guest today is Nashe Braswell. He is a chief of Staff at Impossible Ventures and managing partner for agency Maison Nashe. Welcome to Leveraging Leadership.
squadcaster-che3_1_04-17-2025_150315:Thank you so much for having me. I'm so grateful to be here and very also excited.
emily-sander_1_04-17-2025_130317:I cannot wait for this conversation. You, you and I were, were talking beforehand. I was like, this is gonna be just a fun conversation. Um, you come at this from a little bit different angle than we're used to hearing, which is family office, high net worth individuals. You've been a personal chief of staff to someone for 10 plus years. Um, and I wanna get into all that, and especially what you're doing. Agency Maison for chiefs of staff who wanna get into that space. But you also have a great backstory and um, it starts how every Chief of staff story should start. So could you please tell us about your journey to the chief of staff role?
squadcaster-che3_1_04-17-2025_150315:Absolutely, absolutely. My journey into the chief of staff role has al It was, it has been quite interesting and also fun at the same time. I first became a personal assistant because I had gradu, I had finished school. Kind of confused about life and I was dating someone who was living in Italy at the time, and he had me while we were dating in the course of our relationship, he would have me buy things for all of his friends over in Italy. He, at the time, was a va, very famous hairstylist. Still is a very famous hairstylist in Italy and knows a lot of the upper crust in Milan. And at this time, this was back in 2006, 2007, 2008 era where Ed Hardy was really big. Abercrombie hadn't. Inserted themselves into the European market, yet I think Gap was still very fresh there. So they would have me come over, come back to the United States and pile my suitcases with von Dutch hats, ed Hardy, uh, Abercrombie, any sort of, uh, middle ground designer that was super cool here in the United States that they had heard of, that they weren't able to get back in Italy. And I would bring it back. And at the time of living in Italy, it's. It was an amazing experience. We were together for quite some time, but the pain point began to come to the point place of, what am I gonna do here while you're working every single day? I'm the only one that's not working. I have friends there, I had my own community there, but they were all working, had lives of their own. Were very busy with what they were doing. So being by myself every single day from 9:00 AM to 8:00 PM was a little boring. So I. Told him straight up, I was like, you know, I kind of wanna come back to the United States and do my own thing. And I think that personal shopping is where I really wanna go. This is literally how I started as an assistant. I said, I really wanna be a personal shopper or assistant, something like that. Something like I'm doing for your friends here in Italy, but in the United States. So I had moved back to the United States and literally within two weeks I had met my really good friend, Beth Hanock. She, at the time was president of Kenneth Cole Women's Footwear Division. Her husband was the president of Aerosol Shoes, and I had told them that I wanted to form this concierge company at the. Time so I could do personal shopping and personal styling, and they had just moved into my parents' neighborhood from New York City and they were like, well, you have to know June. I'm like, I don't know. June. She's like, she's a huge stylist. She styles everyone. She is huge in the world of hip hop. You have to know June. You have to know June. it turns out that she was talking about celebrity stylist June Ambrose, and I, of course, I had known who June Ambrose was. It was my dream to work with her, and I had never thought that I would be able to, so literally within a month, be Beth connected me with. June and June, I had June and I hung out like three or four times before I started working with her. And then one day we were at a barbecue and she was like, do you wanna work? And I was like, absolutely. I was very excited. I was like, absolutely. She was like, okay, great. On Monday, meet me here at this time and this location and we're doing a casting call for a BET television show called Film Meets Fashion. And she literally. Just threw me into it. It was a model casting, never did a model casting before in my entire life. But, you know, um, I feel like in the role of being an assistant or chief of staff, it's not necessarily what. You learn or what skills you adapt. I feel like it's um, a fabric that's sort of within you, you know, to serve and to sort of wanna just roll up your sleeves and get dirty. And so that's exactly what I did. And I was June's assistant for three years and from there I had moved to LA, worked with Bud and Cynthia Yorkin was the estate manager for the Getty House Foundation, which is the official residence of the mayor of the city of Los Angeles. And then from there I moved to San Francisco. For a company called Apti, was the senior EA there, and then got promoted into a chief of staff, and that was about 11 years ago. And then was recruited to Austin, Texas to work with Jonathan Coon at Impossible Ventures. At that time he had a company called Wiki by. Which is now Capital One shopping, but when I first got to Austin and we were with Wiki buy, it was very interesting because we weren't making any money yet and we were trying to figure things out. We were very much a startup, and I believe it was Brian Atwood that was on our team that had come up with the concept of couponing, and we just started going with couponing and finding lowest prices, and then we started making money and then sold to Capital One and it. Now Capital One shopping. And at that, uh, point in my career, I could have been a chief of staff at Capital One, or I could have stayed with Jonathan. I had both options available to me and I continued on with Jonathan since he's the one that brought me all the way out here to Texas. And presently, we are now developing a$2.3 billion development called Four Seasons Private Residences at Lake Austin. And in this project, I, it's really helped me hone in and refine my chief of. Skill chief of staff skills, excuse me, I'm stumbling over my words. Um, because. With this project in particular, we had to get all 11 city council members on board. We had to meet with all eight neighboring HOAs and present our plan of action for this community that we're developing to make sure that it wouldn't cause any friction with the neighbors or, you know, that were, you know, chopping down trees and essentially. the view, the landscape of what everyone once knew to be, you know what I mean? But just making sure that we had all of the neighbor support because with having the neighbors, you know, on our side, then we can quell the city's noises.
emily-sander_1_04-17-2025_130317:Wow. Okay. That was fantastic. That was everything I wanted to be and more, um. Loved, uh, loved that. Um, you got to fill suitcases full of clothing and just fly back and forth. Love that you had like casting call in your story. Like, I wanna be called to a casting call sometime in my life, or just like, observe one. That's amazing. Um, but so glad that you were on that
squadcaster-che3_1_04-17-2025_150315:the first day of my, on the first day of work, it was like, okay, arrange these
emily-sander_1_04-17-2025_130317:call.
squadcaster-che3_1_04-17-2025_150315:I was like, I how, but in went with it.
emily-sander_1_04-17-2025_130317:Wow. And you, I mean, the theme through your story is like, it's who, you know, it's little connections like Beth and know June, and people moved into, you know, happen to be in your apartment or, or just in your area. Um, that, that stuff is just about who you know.
squadcaster-che3_1_04-17-2025_150315:That is, that's very, very true. It is about who you know, and also I feel like it's when you set your intention. know what I mean? And I knew from a very early age that I wanted to focus on the customer experience. And obviously at a young age, I didn't know what the customer experience was. But now in my older age, I do think of the receiving end of everything that I do. So what is this experience going to look like for my principals who I'm serving? You know what I mean? Whether it's, you know, setting up a meeting out of state or just, you know, a simple task as, you know, setting up the conference room. You know what I mean? What is that experience gonna look like? What is that experience gonna look like for our guests? I always keep that in mind, especially when we receive guests coming in from out of. State. We live in Texas. Texas is a big barbecue city. So one of the things that I like to do to add a nice personal touch for anyone coming to see us, what I try to do is get together the three best barbecue spots in Austin, which in my opinion is Franklin Barbecue and Esella Barbecue and LA barbecue or LA barbecue. So I call up all three places and arrange barbecue from all three places. And what we do is do like a blind taste testing to see which.
emily-sander_1_04-17-2025_130317:Oh, cool.
squadcaster-che3_1_04-17-2025_150315:the guest thinks is the best before we tell them that, okay, this is because everyone's heard of Franklin Barbecue before you, and usually before anyone sets foot on the tarmac in the airport, they're like headed to Franklin or, but Franklin's is a little bit better. So we do the, uh, not blindfolding. We just don't tell them where it's from and let them taste and you know, then you have a taste of the city and you have something to go back with. You.
emily-sander_1_04-17-2025_130317:Wow. It's like a little barbecue flight type of thing. Um.
squadcaster-che3_1_04-17-2025_150315:Yes, exactly.
emily-sander_1_04-17-2025_130317:that's awesome. That's awesome. So you said you had the choice to go be a chief of staff for Capital One shopping, or your current principal, and you chose to stick with him. Can you tell me a little bit about the relationship that you had built up with him and why you chose to go that direction?
squadcaster-che3_1_04-17-2025_150315:Yes, I chose to go to the that direction A because it took me a while to build up the relationship with him. Um, when I came in, if I'm being honest, I kind of, you know, just. Had to figure out how to make myself impactful to the organization, how to make myself stand out, how to make myself valuable. And again, when I met with Jonathan, and I've been with him for 10 years, we've only had one, one-on-one. I. And that one, one-on-one took place on the day that I was that on my first day of work. So he just gave me a little bit of run of show, like a little, this is what you're gonna do, it's not gonna be that much, this, that, and the third. And so the rest of it was just me figuring it out. And what helped me figure it out a lot is mirroring his communication style. Which I found out that he likes to text and to go work on Slack a lot and is very heavy into emails. So what I started doing was just going through old Slack threads and going through old
emily-sander_1_04-17-2025_130317:That's.
squadcaster-che3_1_04-17-2025_150315:making sure that no action items got missed, and just bringing this to, to his attention. Like, oh, I saw this and I noticed that no one said anything, or This thread has gone quiet for a while. Just bumping this back up to your attention. Not sure if it's important. I thought it was something that you need that needed your attention. And so that's what kept me, because I worked so hard to get to that point with him that I didn't wanna start over with someone else. And, um, I like our working style. He empowers me. And in, not in like a coaching and development way, but like, you, this is the task, this is what I need done. And you figure out how to make, how to, how to do it best because that's what you're hired to do is. To make this best for me, so let's just do that.
emily-sander_1_04-17-2025_130317:And it sounds like you're involved in pretty hefty if you're talking like city council people and, uh, you know, billion dollar projects and initiative, uh, he's trusting you with a lot. So you've clearly built up that trust and, and rapport like, Hey, go take care of this.
squadcaster-che3_1_04-17-2025_150315:Yes, exactly. And um, just always reporting back to him and always making myself available to him.
emily-sander_1_04-17-2025_130317:Yeah. Are you? So it surprises me. Only had one, one-on-one in 10 plus years. Uh, so how do you normally interact? Is it just like he's flying off to different places? Sometimes you're with him or you're mostly in Austin.
squadcaster-che3_1_04-17-2025_150315:So I'm mainly in Austin because, and right now we're not doing a lot of traveling because it's peak selling season in Austin right now. And so we're trying to get as much attention to the property as we can because we're
emily-sander_1_04-17-2025_130317:Yeah.
squadcaster-che3_1_04-17-2025_150315:homes. Um, but normally he would fly and travel a bit, and when he does travel, I stay here in Austin to man the office sort
emily-sander_1_04-17-2025_130317:Wow.
squadcaster-che3_1_04-17-2025_150315:to make sure that, you know, because every day is a different. Every day is different. You know, you have packages coming, you have something that may need to be set up right away, you know, while he's gone. It's never just, you know, oh, just taking it easy. There's always some sort of improvement in new television to be installed faster. Internet speeds, perfecting presentations, going over floor plans.
emily-sander_1_04-17-2025_130317:Never boring. Never boring. Yeah. Let me, can you give the listener just a quick snapshot of what Impossible Ventures does?
squadcaster-che3_1_04-17-2025_150315:Absolutely. So what an Impossible Ventures does is manages all of Jonathan's in investments in entrepreneurial endeavors. So before at Impossible Ventures, we had Wiki buy, which was um, W, which was an extension on. Google, which was an extension on Chrome, and we worked exclusively with Google to find, say if you were looking for a button on a shirt, we would pull together all the sellers that were selling that exact same button and find you the lowest cost and present that to you. And that's what has become Capital One shopping. And then at the same time as Wiki buy was growing and the couponing was getting big, that's when Jonathan found this piece of property over on Lake Austin and was knee deep into buying it and was like, you know, I've never done real estate development before, but I imagine it being impossible, so let's just do it because I, he likes to, I don't. I don't know the exact saying of this, but it's some of the saying that Jay-Z says that I learned, which is difficult, takes a day and impossible takes a week, which Jonathan also likes that there's some variation of that, that the US Army says, but that's what we go for at Impossible Ventures.
emily-sander_1_04-17-2025_130317:Okay, so you're, you're managing his investments and investments like broad, broad range, speaking like.
squadcaster-che3_1_04-17-2025_150315:range investments. Broad, uh, yeah. And handling all of his meetings, but mainly right, I do manage all of his investments, but we've been just been so knee deep in the Lake Austin project.
emily-sander_1_04-17-2025_130317:Wow. And knowing someone for 10 years, I mean, do you have like a shorthand now? Do you just like, kind of have a, have your own language and can kind of predict what he is gonna need and want?
squadcaster-che3_1_04-17-2025_150315:Absolutely. Um, especially because I spent like two or three years, uh, modeling his behaviors and things like that so I know exactly what he needs and wants like the back of my hand. Um. For example, whenever he's traveling and things like that, I know his preferences for hotels. I know his preferences for temperature and vehicles and also hotel rooms. I know pillow preferences. I know food preferences, allergies, things like that.
emily-sander_1_04-17-2025_130317:You're taking care of him from like all angles there.
squadcaster-che3_1_04-17-2025_150315:Very much so. And then especially if, um, he's having a meeting that's not here in Austin, uh, that's, you know, offsite somewhere, I do my best to coordinate and communicate with the person that's there managing in there and setting it up so that way it's modeling what we do here in Austin.
emily-sander_1_04-17-2025_130317:Very cool. And then are, so how does he, uh. Work with you or just express his appreciation for you. I mean, it sounds like you're doing so much for him, but it seems like you're setting him up for, for success and you're setting him up to perform well and show up Well in all these different places he has to go and he has to deliver on.
squadcaster-che3_1_04-17-2025_150315:Um. He has his own way of showing you his appreciation. Like for example, his, one of the things that he loves to do most is to buy someone their name as a domain. So like he bought me braswell.com as a domain, so, or is it nasheed braswell.com, I think. But it's really, really cool because if the way that he has it set up is so that way if you just plug in his name, it just pulls up his LinkedIn page.
emily-sander_1_04-17-2025_130317:Oh, okay. He buys you a domain. That's a new one. That's.
squadcaster-che3_1_04-17-2025_150315:A domain. I mean, uh, just he, and also apart from that, um, he's a very, very focused man, but There's nothing that we couldn't talk about, you know what I mean? Like in terms of work related, we have the communication style is always open door, and if I have any questions or concerns or get stuck somewhere, it's not it he never present. Or maybe I do, but I don't know. He hasn't shown me that, but he doesn't show me or make me feel like I'm annoying him or like, Ugh, you should know this. You know what I mean? Or something like that. And I always. into, I've always walked into any ea pa, chief of staff role as knowing that it's going to be a thankless position most of the time because most of these people are super, super busy. And if they do have time then, or the bandwidth for something else, then they need to allocate that time to their families or their wives, kids if they're not married or in the same household. You know what I mean? So their tension is being pulled in so many different directions that, you know, I. I understand that. I mean, it's not easy, you know, being a powerful person, changing the world, especially someone like Jonathan who got everyone their, um, contact lens prescription because prior to him, uh, creating 1-800-CONTACTS, uh, American citizens did not have access to their contact lens prescription. So Jonathan spent 332 days going back and forth to Washington DC to change that law with Senate, and he did.
emily-sander_1_04-17-2025_130317:Wow. Okay. Okay. There's, there's like, yeah. Movers and shakers. Okay. You're helping, you're helping them move and shake the world. Um, and it's so clear that you, I mean, you mentioned this customer experience, like you're all about the customer experience and how someone will receive kind of the setup and the environment. And when they walk into Austin and visit you guys, um, what, what is like the one or two top things you would tell people who are trying to. Put on a good customer experience, like just, you probably take it for granted. It's innate in you, but like what are some really important ways to demonstrate that?
squadcaster-che3_1_04-17-2025_150315:Ooh, that's a great question. Um, one way is to do your research on the person that you're receiving. I.
emily-sander_1_04-17-2025_130317:Here we go.
squadcaster-che3_1_04-17-2025_150315:Um, most of anyone in the role of a chief of staff, or even as an executive assistant supporting any organization, you're going to come, you're gonna encounter another business person or executive, right? That person is gonna have a LinkedIn profile or that person is gonna have some sort of profile or on the internet, you can look up that profile, find out if that person is married, find out. That person has kids, and then you can set it up that way. And then once you find that out, then oh, maybe you can get the kids a hat or a t-shirt from ut ut is the thing here. You know what I mean? Or something from your wife. You can get her something from Swedish Hill, a, a gluten-free treat, something like that. I know when Jonathan goes to, uh, San Francisco, there's a bakery in MA called Magnolia. Bakery in San Francisco and it's a hundred percent gluten-free. So when he's in his meeting, I'm communicating with the driver, run to Magnolia, get a whole dozen of just any and everything, so that way he has something to bring back to his wife.
emily-sander_1_04-17-2025_130317:Wow. The little things, but they make all the difference when you're in a busy day and you just like need some good food that's not gonna gut bomb you or bog you down, like, go to Magnolia. Yeah. Okay. Send the driver. Come on.
squadcaster-che3_1_04-17-2025_150315:should also be thinking about food because who wants to eat plain food?
emily-sander_1_04-17-2025_130317:Yeah, true.
squadcaster-che3_1_04-17-2025_150315:Whole food is gross. You can bring food on the airplane.
emily-sander_1_04-17-2025_130317:Eating, traveling, like eating while you're traveling is hard though. I mean, that's, you're not in your routine, you're not in your normal stuff. You gotta figure that out beforehand.
squadcaster-che3_1_04-17-2025_150315:That's true. But that also comes with the beauty of working with high net worth individuals because they normally have chefs.
emily-sander_1_04-17-2025_130317:Okay. Okay. Forgot about the personal chef part. Okay. Of course. Yeah, just bring your along and your massage therapist and whatever else you have, uh, your ent.
squadcaster-che3_1_04-17-2025_150315:no, no, no. You don't bring the chef along, but you can just say, Hey, they're traveling. Can you pack plain food? And
emily-sander_1_04-17-2025_130317:my.
squadcaster-che3_1_04-17-2025_150315:you know, usually there's a menu of what they would like to go, whether it's a southwest salad or egg salad, chicken salad, something, you know, easy but better than airport food.
emily-sander_1_04-17-2025_130317:Clearly, I'm not on this level yet. I didn't even register, have, have the personal chef pre-make some stuff. Um, very cool. Very cool. Those are some good practical tips though. Um, high net worth individuals, obviously a different, uh, a different breed. Sometimes you help people get prepared and equipped to. Support these types of individuals. Uh, and maybe a way into that, into that, uh, area is what does agency Maison do?
squadcaster-che3_1_04-17-2025_150315:Oh, excellent. Well, agency Maison is the premier destination for domestic placement. We provide placement services for domestic staff only at the moment, so any estate managers, personal assistants, executive assistants for the home, chefs, butlers and nannies. We help place in the home and I. I used to work in the home as an estate manager that I spent a quite a bit of my career doing that in Los Angeles, and what I felt was I felt that the position was really, really cool, but I also felt that it was isolating working in domestic
emily-sander_1_04-17-2025_130317:Hmm.
squadcaster-che3_1_04-17-2025_150315:because a lot of can be a good employee, but that doesn't mean that. The person that you've built a rapport with at the next house over has the same working relationship with their principal. So the, and their principal and your principal are best friends and you need to coordinate lunches all the time. And you know, charity galas at each one's house and going around all of that. So sometimes when there's friction with other people in other homes that you're working with and they get fired or separated from payroll. Then, you know, you're starting from the bottom. The new person coming in doesn't necessarily wanna work with you'cause they know everything. You know what I mean? So they don't want you to, you know, offer your opinion on much of anything. They wanna come in and do their thing. So I felt with Agency Maison and with developing and launching it, that it was very important to. Build a community of solid people that we can lean on because especially with my role at Impossible Ventures and my boss traveling everywhere, if someone's in New York and you know, I need an amazing dinner recommendation and I have no idea about. The latest New York restaurant openings, what's the coolest place? You know what I mean? For them to go, where can we impress people that we're hosting? But if I have some, if I built a community with someone in a rapport with someone in New York that's supporting a person like my principal, they would have, you know, purview into all of that. They'd be able to make a quick reservation or and recommendation, but hopefully re that leads to a reservation. Um, so yeah, that was my whole thing with building agency liaison was making it more inclusive for everyone and learning about what other people are doing because not everyone is the same type of chief of staff. I worked with one sector of people, but then, you know, you have the chief of staff that sits for American Express and is supporting everyone in the C-suite there. And that's, you know, the antithesis of what I've done and what I am doing. So I just like things like that. I'm nosy.
emily-sander_1_04-17-2025_130317:Knows in the best way chiefs of staff have to be. Um, what, can you talk a little bit about the, is it a certification, is it a program that the training program.
squadcaster-che3_1_04-17-2025_150315:Absolutely. So with Agency Maison, we have agency Maison training where I'm providing my hands-on experience of being a chief of staff to unique high net worth individuals. So it's me leading the course. The entire course. So you'll see my face and you'll hear my voice the entire time. And just walking through case of li real life scenarios of what I've seen in this job. And then also going through what I've seen as to remain as a constant in this position. And then the, and the way that people like to be serviced, you know? And that's just making sure that you're on top of things, whether it's booking commercial airfare, but making sure that you know, you have. Backup, even if you're not servicing a high net worth individual, principles appreciate things like travel planning and having a plan B with that travel. Like for example, in Washington DC I think it's the Dulles Airport is the absolute worst airport, one of the absolute worst airports in the country. However, the airport in Maryland, that's just like 45 minutes away. You know those flights are on time all the time, so. What would be great is if your, if your principal had a meeting in the Falls Church area of Virginia and you have them on a flight going out of IAD, but that's been delayed, and you have them on a backup flight that's on time, they can start heading, shifting and heading that way. You know what I mean? So just being ahead, being prepared, and that's what the course is helping everyone do.
emily-sander_1_04-17-2025_130317:And who is that? Course four.
squadcaster-che3_1_04-17-2025_150315:That course is for anyone that wants to be a chief of staff, obviously, and anyone that's still, that's a current chief of staff or wants to, or wants to move into working with high net worth individuals, but don't, you're not sure how to sort of frame or position yourself into that area. what we're helping to coach you into.
emily-sander_1_04-17-2025_130317:And do you help with, um, those placements or is it more like, I'm gonna equip you and then give you kind of some directions to go in? Or is it like, no, if I know someone, here's, here's the connection.
squadcaster-che3_1_04-17-2025_150315:I am going to equip you and then I am going to keep your resume on file with us at Agency Maison, and then place you if you're avail, if you're able to be placed. Absolutely. That's what my goal is. I want to work within my own network of people and place them with
emily-sander_1_04-17-2025_130317:Yeah.
squadcaster-che3_1_04-17-2025_150315:trust. Like if you have somebody that's amazing that you could recommend, why would I look anywhere else? You know what I mean?
emily-sander_1_04-17-2025_130317:Yeah. And I imagine that high net worth individuals, um. We'll, we'll not just take anyone, and I don't mean that in a, in a derogatory, pejorative way at all, but they want people they can trust if they're coming into their home. If they're talking about booking flights for family and making arrangements for everything, that's gotta be at least vetted by, okay. Um, you know, she knows them. So I'm gonna trust him and bring this person on board.
squadcaster-che3_1_04-17-2025_150315:Absolutely, like, uh, I would say with everyone that's a chief of staff, your reputation is all you have in this role, really, because, I mean. Obviously you're an extension of your principal, and that principal is, know, putting trust in you. So you have to carry that trust with the highest, highest prestige I do anyway, because I feel like trust is everything. And if you don't have trust and the relationship is soured, like with any relationship, right.
emily-sander_1_04-17-2025_130317:Totally. Yeah. Yeah. Trust is foundational. Yeah. Um, and there's like, there's a saying for that too. Like it takes a lifetime to build in a second to break, and
squadcaster-che3_1_04-17-2025_150315:And that is the
emily-sander_1_04-17-2025_130317:that's true.
squadcaster-che3_1_04-17-2025_150315:and all anyone will ever remember is what it took to break it.
emily-sander_1_04-17-2025_130317:Mm-hmm.
squadcaster-che3_1_04-17-2025_150315:about any of the good stuff before all they about is that one broke. That's.
emily-sander_1_04-17-2025_130317:It's a true story. Um, you, we've talked, we've covered a lot here, but it, any words of wisdom, any final thoughts about shopping, about networking, about relationships, chief of staff, high net worth, anything across the board that you think is important to get out to people?
squadcaster-che3_1_04-17-2025_150315:I just think that anyone that's a chief of staff or in any EAPA role always trusts your gut.
emily-sander_1_04-17-2025_130317:Ah.
squadcaster-che3_1_04-17-2025_150315:Always trust your gut because so many things are just gonna come at you every single day and you, you know, you can second guess yourself quite easily, you know what I mean? But always go with your first instinct all and always believe in yourself. You know what I mean? Like I said, I, I come from a different background of working with high net worth individuals. So, um, not that my current principal is like this, but I've worked with principals that are very demanding. They don't really care, and they can be a little reckless with the way that they speak to you. So just always take care of yourself. Self-care is very important. And, um, yeah, I, I don't know if that answered your question, but I feel like you have to start with self-care. I do
emily-sander_1_04-17-2025_130317:Start with self-care. Trust your instincts and, um, believe that you can do it. And believe that you add value because you are. Because you are.
squadcaster-che3_1_04-17-2025_150315:know that you add value,
emily-sander_1_04-17-2025_130317:Yes.
squadcaster-che3_1_04-17-2025_150315:know you add value.
emily-sander_1_04-17-2025_130317:Love it. We're gonna leave it on that. Beautiful. Thank you so much. I appreciate it so much. This was such a fun conversation.