TransferTALK
TransferTALK is a podcast hosted by Jay Fedje. He provides more than three decades of experience in Enrollment Management, Marketing, Brand Strategy, Transfer Recruitment Strategy, Higher Education Consulting, Podcasting, and Big Thinking. TransferTALK serves as a helpful resource for enrollment managers, registrars, academic deans, and transfer recruitment professionals. We seek to serve transfer students and colleges/universities.
TransferTALK
Marketing to an Invisible Audience - Episode 6: Part 2
Today’s show is part 2 of a conversation Jay has with Ryan Morabito, Senior Advisor/Strategist at 5° Branding. In quick recap of part 1, they discussed the elements of getting a better understanding of a college’s “Invisible Audience” of transfer and dormant degree seekers through “pulse research”. That is, frequent quick surveys to gauge the ever-changing dynamics of a complicated prospective student population. In part two we’ll dig deeper into sustainable strategies to identify, recruit, and service an invisible but essential audience.
And as Ryan would say – This is the Way. End of Story.
https://5degreesbranding.com/higher-ed-marketing-truths/concluding-takeaways
Inside Higher Ed Article – Fewer 18-Year-Olds Enrolled in College This Fall
If you'd like to talk transfer strategies or have questions on this episode: www.degreesight.com. You can also find us at www.linkedin.com/company/degreesight
