Excellence In Healthcare Podcast

053_From Pain to Purpose: How Dr. Max Empowers Patients in Chiropractic Care

Jarvis T. Gray Season 2 Episode 53

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Guest: Dr. Maxwell Muehleip (Founder, Maximal Wellness Clinic)
Host: Jarvis T. Gray, The Quality Coaching Co.

Episode Overview: This inspiring Small Business Spotlight features Dr. Maxwell  Muehleip, founder of Maximal Wellness Clinic in Tigard, Oregon. Dr. Max shares his journey from growing up with chiropractic care, to becoming a multifaceted practitioner with a focus on chiropractic, nutrition, and holistic wellness. Host Jarvis T. Gray and Dr. Max dive deep into healthcare entrepreneurship, work-life balance, business strategy, and how natural, patient-centered care can change lives.

Key Topics & Highlights:

  • Dr. Max's Origin Story:
    Growing up seeing the value of chiropractic care in his family, Dr. Max discovered his passion for holistic health early on. 
  • Choosing a Nontraditional Path:
    Dr. Max discusses why he opted for chiropractic and integrative nutrition instead of a conventional MD track, highlighting the personalized, hands-on approach and the flexibility to address the root causes of patient issues.
  • Early Career Lessons:
    Insights from high-volume clinics and toxic business cultures reveal the importance of knowing your business inside out and building environments that support both patients and staff.
  • Balancing Family and Business:
    Jarvis and Dr. Max swap stories and strategies for integrating work-life responsibilities. 
  • Clinic Services and Unique Offerings:
    • Manual and instrument-assisted chiropractic adjustments
    • Myofascial cupping, gua sha, traction therapy
    • Nutrition counseling and over 240 wellness products
    • Innovative integrative program for IBS, IBD, Crohn’s, and colitis, blending clinical nutrition, functional medicine, and patient education.
  • Growth & Marketing Strategies:
    • Launching targeted ads for his IBD/IBS program with strong engagement
    • Networking with local professionals, church groups, and through social platforms
    • Leveraging Google My Business and email marketing
    • Tips for gaining five-star reviews and improving clinic SEO

Actionable Takeaways:

  • Optimize your business’s location and schedule to support both professional and family needs
  • Build your brand around your personal values for authenticity and trust
  • Diversify your services—add unique, evidence-based programs that solve high-impact patient problems
  • Actively network, not just within your field, but among complementary professions and local organizations
  • Use structured marketing approaches: strong value propositions, drip campaigns, consistent digital presence, and educational content
  • Don’t be afraid to ask satisfied clients for reviews—especially at key happy moments!

Connect with Dr. Maxwell Mulet:

  • Website: maximalwellness.com
  • Instagram & Facebook: @MaximalWellnessClinic
  • YouTube: Maximal Wellness Clinic

Dr. Max welcomes questions and loves sha

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