095_The Unseen Habits of High-Performing Healthcare Executives w/ Nancy Wright

What does true healthcare transformation look like at the intersection of brain health, nutrition, and lifelong caregiver support?

Healthcare leaders know that clinical excellence depends on holistic approaches that create lasting change for patients and communities. But transforming health behaviors—especially for special needs populations and caregiver circles—remains an ongoing challenge. In this thought-provoking episode of the Excellence in Healthcare Podcast, host Jarvis Gray welcomes Nancy Wright, a brain health coach and experienced healthcare entrepreneur, to explore why traditional approaches often fail—and what it takes to design high-impact, sustainable solutions that truly improve lives.

Episode Overview

As a catalyst for innovative health and wellness programming, Nancy Wright brings over 30 years of healthcare industry perspective—and the personal experience of supporting both an autistic daughter and a parent with Alzheimer’s. Her unique insight is shaped by deep professional expertise, hard-won personal lessons, and her leadership in developing human-centered, outcomes-focused service models for special needs populations and family caregivers.

This conversation explores how healthcare leaders can bridge operational, strategic, and cultural excellence by integrating practical nutrition strategies, behavioral science, and authentic community engagement. Nancy Wright shares how she leverages lived experience, specialized coaching frameworks, and workshop-based education to create measurable improvements not just in individual health, but in the lives of entire families.

If your organization seeks to strengthen population health, expand innovative service lines, or develop high-performing teams that serve at-risk or underserved groups, this episode offers actionable strategies for building programs that stick—while aligning to both mission and margin.

Key Takeaways

• How effective healthcare transformation requires solutions tailored to complex, real-life needs of patients and families—not just protocols and policies
• The business case for specialized, experiential wellness offerings—such as brain health coaching, “traffic light” nutrition education, pantry makeovers, and “smart shopping” trips
• Strategies for aligning personal values (like compassion and education) with operational business models and measurable health outcomes
• Practical ways to leverage personal experience inside professional service development, establishing executive credibility with patients, payers, and referral partners
• How to identify, recruit, and serve niche patient populations (e.g., autistic adults, family caregivers, seniors experiencing cognitive decline)
• Building scalable wellness programs through community engagement—such as peer-led walking groups and interactive workshops
• Overcoming behavioral change challenges and breaking through resistance to transform daily health habits
• Positioning your organization or practice as a go-to resource for special needs communities, and forming high-value referral partnerships
• Pricing, packaging, and marketing considerations for health services aimed at outcomes and long-term relationship building

Notable Quote

"I help them work with the brain they have, not against it, and support caregivers to create healthier and happier lives—because transformation is about empowering people with the knowledge and tools to change, together."
— Nancy Wright

Who Should Listen

This episode is especially valuable for:

• Hospital CEOs and senior health system executive teams
• COOs, CNOs, CMOs, and operational leaders focused on population health and service differentiation
• Quality, strategy, and innovation leaders designing new care models
• Rural healthcare administrators seeking scalable, high-value community engagement
• Healthcare entrepreneurs and clinic owners developing niche or specialized offerings
• Executives responsible for behavioral health, wellness, chronic disease management, and family/caregiver support

About the Excellence in Healthcare Podcast

The Excellence in Healthcare Podcast features conversations with healthcare leaders, innovators, and industry experts who are helping organizations improve leadership, strategy execution, operational performance, and healthcare outcomes. Hosted by Jarvis T. Gray, each episode explores practical ideas, proven frameworks, and real-world lessons that help healthcare organizations achieve sustainable excellence.

Call to Action

Ready to rethink how your organization delivers meaningful transformation?

• Follow the Excellence in Healthcare Podcast for more high-impact leadership insights.
• Share this episode with healthcare colleagues—especially those leading wellness, transformation, or population health initiatives.
• Connect with Nancy Wright for consultation or speaking engagements, and visit NancyTheHealthCoach.com to learn about her programs and resources.
• Connect with Jarvis T. Gray on LinkedIn for more leadership content, or visit Healthcare Excellence Advisors for guidance on transforming your organization.
• Subscribe and leave a review to let us know what leadership questions or challenges you want explored in a future episode.

Have you discovered the critical missing links between operational excellence, innovation, and transformational care? Listen now to discover actionable strategies you can bring back to your team.

Is your healthcare organization ready to excel with Lean Six Sigma? Take our quick Readiness Assessment to uncover strengths and improvement opportunities for quality, safety, and efficiency 

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Thank you for tuning in! Don't forget to subscribe, rate, and review the podcast for more insights into achieving healthcare excellence. 

Transcript

1:20

Hey, everyone. Welcome back to the Excellence in Healthcare podcast. And today we're back with another small Business Spotlight. It's one of our newest segments that we've added into the podcast and have gotten a lot of positive feedback because it's a great opportunity to learn about and support the growth of entrepreneurs in this healthcare and wellness space. So with that joining us today is Nancy Wright, the brain health coach. Nancy, how are you doing today? Good. I'm so happy to be here. So, Nancy, I'm, I'm excited to have you all the way on the west coast representative for us, but before we dive in, I'd love if you could just share a little bit about yourself and what led you to start your business. Well, thank you for having me. Yeah, I'm, I'm in San Diego and I've been in the health business for. I hate to say it, Jarvis, but over three decades. Right. So a long, long time. Started out as a pharmaceutical sales rep in the animal health side, to be honest with you. But what got me into this realm of health coaching and brain health coaching is about 17 years ago, my daughter was diagnosed with high functioning autism. And I knew very early on that means the brains are wired a little differently. And I knew very early on that nutrition had a lot to do with this and the early intervention services, and there's so many services out there. And I remember her neurologist told me, she says, nancy, you're one mother I'm never going to worry about. You know, you say jump, I say jump, you say, how high? So I've turned over every single stone and even became a brain health coach. So that's the reason I'm here. And then also, sadly, I lost a mother to Alzheimer's almost a year ago. So watching that cognitive decline on a very sharp person really hit me hard. And I just wanted to find out all I could and kind of turn my pain into my passion, if that makes sense. Absolutely. I appreciate hearing that. You would be surprised, or maybe you wouldn't be surprised. Nancy, a number of the business leaders that I've had on the podcast have shared, you know, a lot of the things that brought them into their businesses were so personal. And I mean, between your daughter to your mother. I can imagine the drive that you are leading with right now to support the people you support. Take us a little deeper, though. What. What services specifically do you provide as a brain health coach and always love to ask what makes you unique or what sets you apart from the competition? That's a good question. Yeah. Well, you know what's funny is I, when I get referrals from a program called self determination, my, my daughter has a facilitator when they have. She has a very mild disability, but when you have that, you can qualify for services for her. It's like a behavioral coach and, and just transportation supports until she's driving. She's almost driving, but with them. What makes me different, Charis, is that there wasn't anybody out there that really understands the world of autism and adhd. Well, it's mainly autism for me. And so who can go out there and coach these people, but really have an understanding of how their brains are wired? And that's why I'm getting an influx of referrals. And believe me, I'm very grateful because I have life experience with it, 20 years of experience. So, you know, they, when I get these clients, they've gone to other people, but they don't really understand. They're just wired a little differently. They may not understand what you're telling them. They may understand through colors, through poems, through art. You really have to understand how they're wired and then kind of cater to, to that realm. Did that answer your question? Oh, I think you would ask me what, what, what makes me unique. That that's what it is. I have life experience experience, and I kind of understand how that works. But what I do is I support caregivers of seniors and adults with special needs. Like I was just talking about autism. But I help them ditch the sugar because they're so addicted to sugar. I've actually been coined the sugar busting fairy. My nutritionist friends, they're like, you're the sugar busting fairy. Because I teach them label reading and hidden names of sugar, and I take them to grocery stores and do smart shopping trips and pantry makeovers. So that all makes me very unique. So I say that I help them ditch the sugar, but also strengthen their focus and sustain their energy working with the brain they have not against that. And I do that through one on one coaching, smart shopping trips, pantry makeovers and workshops for the, for the parents as well, because they're usually the caregivers. Okay, perfect. And just, just from my benefit. And I don't know if this may benefit our audience as well, but connect the dot a little bit more. So I'm, I'm learning brain health coach the impact on sugar and nutrition. Build a relationship out there. What's how, how are they all connected? Well, you know what is. Well, a lot of people, a lot of us are addicted to Sugar. And that's why diabesity is on the rise. And I'm also out there teaching the communities prevention of diabetes and that kind of thing. But. But sugar hijacks the brain. And so we always say it's not so much what's in the pantry, although you don't want to have a box of Oreos, Jarvis, or, you know, whatever your. Your food of choice is, if your bad food of choice is ice cream or whatever. But it's really more about how it hijacks the brain and it does the dopamine release and it's causing a lot of obesity and that kind of thing. So did that answer your question? Oh, so. And a lot of the kids on the spectrum, they have food adversions, and they have. Some of them have food sensitivities, but they're very like some of them, it's kind of hard to explain. My daughter will not eat a banana by itself. She has to have it with something else. Some kids will not eat mashed potatoes if it's sitting on a plate next to steak. It's just, they have food adversions. Some of them have texture problems, like, my daughter won't eat an orange, but because of the texture of it. So you have to kind of know how to navigate around that. And of course, I would say about what? From what I see, about 80 to 90% of them are so addicted to processed foods. And that's why we have our politicians out there saying, let's make a better change here. So I do my very best to educate them, and I do that through something called traffic light eating, green, yellow, or red light, little stickers, because I was also trained by a pediatrician. So if I'm in their pantry or I'm in their freezer seeing the ice cream or their pantry, we go through that. And after I teach them label reading first in is most in. So if you see sugar or salt, the first three ingredients, you're mainly eating sugar or salt. And then they could put a little red label on that going, oh, yeah, that's not so good. I'm never going to tell them to throw it out. I just want to empower them and educate them so they understand that. Okay, fantastic. And I always love digging into personal values and how that connects into small business leadership. So we'd love to ask, are there any personal values that also align with the business practices and services that you set up? I love that question. I love the word value. I would say compassion. Compassion for me, because of my personal story. Like, you Just heard also transformation, because once you can help them eat healthier. I know for me, I lost 30 pounds and I had so much more energy. My last client said, oh, thank you so much. I have so much energy because she was so addicted to sugar in the daytime. And it's, it's, it's, it's a beast, let me tell you. So I would say compassion, transformation, education, because I'm out there educating it. And when, when you think about the impact on the world that you know your business is capable of having, what's, what's, you know, what's your vision? What's the end goal or, or success point for you through your business to get everybody healthier and happier and moving? As a matter of fact, what I have found a lot, my business is 80% special needs. So that's why I keep referring to it. But the one thing that's, that's hard for these adults and children is they can be a little light on friendships. Unless they're with friends that understand them, their peers, then they've got great friends. So I created a walking group called Saturday Morning Social Steps. It's a walking talking group that I'm starting. I haven't started it yet because unfortunately I have a foot issue. But as soon as that foot repairs, I will be out there. And Saturday morning, we get them together and we walk because I just saw such a need for it. And then the facilitators that I work with are like, nancy, this is so great. You know, they're in their rooms, they're on their devices. And I live in San Diego. I mean, it's beautiful out here. The beach is right there. So why aren't we walking? You know, we see nature and then we've got vitamin D and we've got hydration. I think of Dr. Sun and Dr. Water and, and grounding, because you're hearing the birds or you're seeing the birds flop down and pick a fish out of the water. There's a little lagoon that I walk around, and then we're laughing and we're having fun. And then I have a way to do conversation starters so they get to know each other because it's a little challenging for them to start conversations and exit conversations. So there's a little of that, too. Yeah, very nice. So I love, I mean, the goal and even the community building and really just overall health, getting back to nature. I mean, those are things I live here in Atlanta myself and, you know, trying to encourage, even with my kids being raised in a large metro City, you know, I take them out into the, the more rural areas for fishing, for hanging out in nature. So I love that I can resonate with that personally. But let me, let me ask, you know, when we are talking business now for you, looking ahead throughout the rest of this year, maybe over the next 12 months or so, what are one or two major goals that you have in your business that you're, you're working towards right now? That's a good question. It's the big one is the walking group. I'm, I'm, I'm. Oh, I'm kind of an inpatient patient. I was telling my podiatrist yesterday I gotta heal because I gotta get out there and I'm very active. So I. Launching that, supposed to launch last month, but I'm on hold. So that is to get it started in San Diego county and then eventually branch out. It would be really nice to take that nationwide, but I want to start slow. And then also I'm creating workshops. I'm licensed to teach Dr. Amen's workshops on one's called Healing ADD, but I'm talking more about emotional regulation and how they can work with their students. I'm sorry, their kids. Their kids or whoever they're caregiving for. So to do more parent caregiver workshops for a month and then I really don't want more than five coaching clients because that's enough for me right now. Perfect. And just to give our audience a little bit of background. So you did have an opportunity to complete the health biz assessment, which is just a extra layer that I had to add into these conversations to give me some background info because otherwise, Nancy, I, I started digging in and I kind of go into geek mode. And these conversations were, were taking longer than a podcast should, but just a couple of the call outs. Yeah. To your point about your client workload, you did highlight that you know, less than 10 at least in terms of the, the assessment ideal monthly revenue at least about 5,000 per month. You did note that you're, you're selling the workshops and you're coaching as some of the overall goals. Let me ask this high level question, then we'll start to dig down deep, but are there any specific challenges that are just in the way right now? Things you've been trying to conquer but haven't, haven't had too much momentum? Yeah, there is. You know, the big one for me is I'm, I'm, I struggle with like the social media part because my personality, I'm a public speaker and I'm a networker and I love being around people. But man, if I have to, I do post twice a week on LinkedIn and some channels, Facebook and LinkedIn. I need to do more videos and I know that. And so it's just a matter of me sitting down and doing it. That I would say that's probably my biggest challenge. I'm part time. I don't want to be big because, you know, I've got a daughter to take care of and this is enough for me right now. Um, are you there? You kind of froze a little bit. Nope, nope, I'm right here. Um, no, perfect. So I would say the video part. Okay. All right, well, let's transition a little bit into the. Some live coaching conversations, if you're open to it. Um, again, Nancy, my goal here is really just to think through a lot of the goals you shared and come up with some ways to simplify. Hopefully give you a very clear pathway to move forward with. But let me, let me start with this. So when someone hires you to support them, who are they specifically? Um, it's the parents. Sorry that it got a little fuzzy for. You're asking me. I'm trying to see if. I think you said who hires you when you're. Is that what your question was? Oh, there you are. Okay. Sorry it got real fuzzy. Uh, it's the parents. And, and in fact, I just had a couple consults the other day. It's usually the parents more than the client, or it's both, but. And I want to do a free consult because I don't want to coach everybody. It has to be a good fit. You know, sometimes they want something and I'm very upfront about telling, this is my lane, this is what I can do. But sometimes they want you to be a dietitian. I'm like, no, I'm not a dietitian. That's a four year degree. I can't do meal planning for you. I can do this length. So it's the parents, to answer your question, it's the parents. And actually it's regional center dealing with special needs. It's. They refer me and it's the self determination facilitators, which is a government funded program. And they're the ones that refer me to the parents and the parents decide if they want to hire me. Okay, well, I will still ask. Let's get even more specific. So who is the person that needs you the most right now? Who's the person? Yeah, and that could be, you know, they need you because you know, what are the pain going through or the problems? Okay, so I didn't. I didn't hear you. I'm. I'm thinking of the last client. The person who needs me the most was a gal that was diabetic and was hooked on sugar. And she wasn't moving enough. And she didn't know how to. She didn't understand food. She didn't understand that mayonnaise and sourdough bread turns to glucose. Or especially bread. Bread and pasta. Those are the people that need me the most. And she. She was 20 years old, diabetic. Okay. High cholesterol. Yeah. What problem was she hiring you to help her solve? How to read labels, how to understand what is in the food that we eat. So that's a very good question. So taking her on a grocery store trip and finding out what she likes, I do like that. Traffic light eating in the grocery store. The green areas, the yellow areas, the red areas. Those are the dead areas, the frozen food areas, the middle aisle. How to read labels and know what. What you're putting into your body. Okay. And I'm still going to dig some more into this. No, no. Well, because I want to. I'm asking these questions to kind of get to a point of clarity that I think is going to help, and I'll share why in a moment. But when she. When she found you, did she specifically say, hey, Nancy, I need help reading labels? She actually did, believe it or not. She did. And I was surprised she said that, but she works with the chef, and I think the chef may have said, you need someone out there to go out there and really teach you how to. How to read labels. Well, actually, she said that because I was a referral from her cousin. And the cousin's dad, he really liked me, says, oh, my gosh, you've got my daughter to teach her how to. To read the labels. And, you know, she brings home a box of cookies. That's not the best thing. And he referred me, and she said, I need to know how to read labels. And also. And also just to dig deeper, how to throttle back from that addiction, how to. How to get out of sugar. And it's hard. I was also addicted to sugar. So, in fact, I have a new client I'm going to be calling right after this. And he's very addicted to sugar. And the mother's like, please help him, even though he may know it's bad. How do we get him to quit? That's a whole nother beast. And breaking that addiction to sugar and learning how to read labels. What does that do for them? Well, what I have noticed is a lot of weight loss. Like, a lot of weight loss. Weight loss, but also more energy. And when they have more energy, Jarvis, they're not home soaking behind Netflix on their devices. They're out, they're moving. They want to be engaged. There's a lot of social groups out here for kids on the spectrum. So they want to go bowling. There's a lot that's happening. So they're more motivated to move and be engaged with their peers, and they feel better and they have more energy. Right. And. And what do those benefits also get them? So more energy, weight loss, like, still, let's dig deeper. I think there's a bigger problem that you're really helping them solve. I'm trying to. Trying to lead you to the path to call it out. Oh, my gosh. Are you. Are you gonna. You're questioning me? You're digging deep? Is this a trick question? I don't know. Just to get them healthier and get their energy back. Yeah. And I imagine it all revolves around. And you said this is a part of your personal values. Right. You transformation is a part of your personal values. And it sounds like your clients are on a journey of a transformation. Right. They're trying to change their health, transform their health from the bad habits and not reading labels to incorporating better habits, being more energetic, getting more social. So I kind of go down that path because I will say when I kind of prepare for our call today. Nancy, going on your website and some of the social media things, I was a little bit confused, honestly, in terms of who you serve, because I hear brain health. But everything we've talked about so far relates to nutritional things. So I think a point of clarity starts to really point you in a direction to create more demand for the work that you do. Especially if we're going to get to points of having, you know, walking groups and workshops. I just want to make sure people who need you understand who you are and what you do on the front end. But that's why I needed the clarity first to really understand who you serve and the problem. Yeah, Just started, and my website just got done, like, a couple weeks ago. That hasn't been added. That hasn't been added yet. So that. That's a good point. I'm glad you said that. Also with the sugar. See, when you're a brain coach, you're a lifestyle support coach, lifestyle coach of sleep, nutrition. Of course, there's more there. Killing the ants. The Automatic negative thoughts, how you think, how you live, all of that, all of that. And there's things that you can do, that kind of thing. But. All right, perfect. So that, that's just my first, you know, big aha. And this is, this is me kind of talking is if I was already working with you as your business coach and we were trying to get things clarified so you can start to grow the way you want it, clarity would be the first part. So let's get crystal clear on who you serve and specifically the problems that you solve for them, because then that does lead me into your neck, into my next question. You, on your website, you had information about, like, your 90 day transformation program. Yeah. So teach me a little bit more. If someone commits to working with you for that 90 days, what is the transformation that they walk away with? Well, it's kind of like what I just said is you would hope they'd have more energy, growth, sleeping better, eating better. And I would say nutrition is a very big part of it, because it just is. And that. That's mainly what I see. So I would say nutrition. Better nutrition, better sleep, better thoughts. I. I'm trained in something called killing the ants. It stands for automatic negative thoughts. And your thoughts create your. Yeah, it's through Dr. Daniel Amen, who I'm trained through. And he, he spends a lot of time doing that. We, there's worksheets involved. It gets a little more detailed and whatnot. Right. So the way you provided the feedback there, again, you know, they're getting the nutrition plans, they're getting, you know, the access. I would say what you just described are features of your 90 day program. And which, to your credit now, again, beautiful website, and even the information about your 90 day program, it highlights features. Right. Hey, you're gonna get a 90, 90 minute assessment, 12 weeks of coaching, sugar detox protocol. Those are features. Right. What I would encourage you to focus on is the transformation. And when I think about a transformation, Nancy, I'm thinking your clients, they're coming to you as a, as a caterpillar. And when they leave you, they're gonna be a butterfly. Right? Right. So what does the before and the after really start to look like for your clients? Because again, that's, you know, think about it. When, when we just normal, right, we have a headache, first thing we do is go grab an aspirin to help us get rid of that headache. So I have an aspirin, I have a headache, I take an aspirin. That's my transformation effect. And then Afterwards, I don't have a headache and I feel better and I can do better, you know, more activities, whatever. I could get back to my normal life. You are their aspirin. So now you just need to define kind of their before and their after is kind of the direction I would point you in. That's good. Yes, ma'. Am. And then what happens with that level of clarity is now when you share your before and after transformations and your program is called a 90 day transformation. Just the example I'm leaning into here now. When again, more people start to see that on a routine basis, they understand, hey, I'm. I am the before, Nancy is my aspirin. And I can achieve this new transformation, whatever that starts to look like. I have better clarity, I have better, More energy. I have, you know, the weight loss goals that I'm looking to achieve right now. More people are going to buy into it. And that's how you, as the facilitator of that transformation, that's how you start to grow, you know, your revenue even, you know, with the goals to get to about 5,000 or so a month or about five or so clients that you're working with at any given time. You just want to have that set up. So you just have a steady pipeline. So now you manage the flow of who you choose to work with. So I guess again, let me stop there and just get any thoughts or feedback from you. No, I think that's good. I think that's really good. My website is new. I love how you said the caterpillar. I am thinking transformation because I just got a testimonial from a gal and she said, and the dad's the care. The parents are the caregivers, too. And he said, we got further with her than anybody. And I think that was because of the. And that was a huge. That was probably the nicest compliment I ever got. But she told me her transformation was Nancy, I have more energy now. Will she keep it up? I'm not sure. Cause it was, it was, you know, it was a ch. It was a challenge. And she's got a lot of things going on with her brain, but, you know, all you can do is go alongside them and try to support them and set smart goals and accountability and all of that. But, well, and I, that was good. Awesome. No, thank you for that feedback. I, I'm, I'm a pivot around one of my thoughts really quickly because I, I do want to highlight. And I, you know, just give you a ton of credit on this. I mean, you are niching down in a really unique place, you know, focusing on folks with autism and other, you know, other caregivers in that spectrum. So for me personally, right. I have two family members who are autistic and, and I've, I've just come to learn through their experiences that there are so many unique programs and care facilities and you know, so there, there's a whole community built to serve, you know, members in the community. And it's underserved, Jarvis. It really is underserved. Yeah, well, so I bring that up to say, I think that's also a positioning opportunity for you is to be that person. And again, I'm only going by what I'm seeing on your website here, but I don't see anything that directly calls that out. Again, a beautifully designed. But if now you are positioning yourself as the brain coach for care providers and members in the autistic community and I don't know, I guess the most appropriate way to call it out, but just leaning into that specifically. Now imagine when there are conferences related to the autistic community and the latest, greatest things, they should be calling you. When there are speakers needed to give updates on what's going on in the autistic community, they should be calling you. Right? That's the positioning that I also hear. That's right. And I know there's a lot of, you know, behavioral health facilities popping up nowadays in small business communities. Therapists that have broken off of bigger practices and creating their own. Those are potential partners specifically for you as well. So they are. Yeah, I, I, I, I have those partners and I'm, I'm grateful for the part of it is because, because I have an advantage because of my daughter. So the behavior coach, as a matter of fact, she, she, she referred me and we were teaming up together. So you're absolutely right. And I am going to those conferences. I like what you said is they, I need to be their go to person. I don't think you said God, but I know what you mean in, in that world at the beginning it was very hard for me because I wanted, I see why they say niche down because I want to help everybody. And then with my mom's passing, I thought, how am I going to do this? I said, well, it relates to the brain. Let me go this way. So yeah, it's fun building a business, but it certainly evolves over time, doesn't it? Yeah, no, it does. And you can niche in two different ways to your point, because let's just say the autistic Community is one community, and maybe dementia and Alzheimer's is another community. So you don't have to niche your works to be one or the other. What you do is niche your messaging, if that makes sense. So you can say, hey, here's how I serve in this community, and that's a niche messaging strategy. And then here's how I serve in the other community, and that becomes a second niche messaging strategy. So you don't. It could be the same offerings, just niche your. You know, niche your. Your messaging. Either which way. My message is a little different depending on the niche, but the offer. Okay, I see what you're saying. Okay, thank you. That took me a while. That really did. I would say that was the hardest thing when you said challenge very beginning. Well, this was a challenge a while ago. That was. The challenge was niching down. I just. And I really struggled with that. Yeah, yeah. No, and I think it's. It's a worthy challenge. I think all entrepreneurs go through. I. I've gone through it, and I, you know, I have my cycles where I'm like, nope, I only want to do this. And then I zoom back out and I want to do this. And. And it's a. It's a natural cycle, which I think is appropriate. As we grow and develop as entrepreneurs, your focus and your capabilities will kind of grow. Yeah, I think we're just people that love to help others, and it's. Yeah, yeah. No, there's nothing wrong with it. You just described me when you said that. How did you know. You know that? One of the things I've enjoyed, Nancy, with these conversations is hopefully what we're talking about. Honestly, only entrepreneurs could talk about. Like, there's no, there's no business book that's going to have this conversation in it. So I hope this is helpful. It's so helpful. Yeah, you just kind of dive in, you know, so, yeah, let me. Let me shift gears just a little bit, kind of jump back into some of the notes I prepared to discuss with you. But again, just thinking about your services. If you just had to pick one core offer to focus on for the next 90 days, what would that be? Or one core service, what would that be? You know, I've been thinking a lot about that, and I'm so glad you asked me that question. And I'm working on that. This weekend is. And I'll tell you why I'm picking this is. It's workshops. I've done workshops here and there and here and there, but I really want to get better about It. And I'll tell you why. Because when I'm working with these clients, I'm referring to special needs. When I'm working with these clients, the parents are aware, but they're not always aware. And there's so much more that I could do. And so for the gal that wanted label reading, well, she's not really going to be a good coaching client because she's already doing the things. See, I also have my master's certification in behavior change. There's five stages. I follow the trans theoretical model. She's already doing it, so she doesn't need my assistance as much as the others. What, what she really needs is the education on the label, but so does her, the mother, the caregivers. So I want to focus, and oftentimes they're the ones buying the food for the kids. Right. Or this, the adults. So I really want to focus on workshops that are going to teach them the transformation that, that I'd like them to get. And a lot of that is nutrition. Nice. Well, and teach me. Are these paid workshops or free workshops or what's, what's the thought there? The workshops are not free. Self determination pays for that. Okay. I mean, I do little webinars for free and share with them little sound bites of what I do, and they, they don't bat an eye at that because these are self determination clients and there's a big budget for it. All right, so then the workshops could potentially become the way you monetize and hit your monthly business goals. Revenue goals. Okay, so what I love about that. So are you familiar with the term oh my gosh, my brain is. Brain is about to blank event marketing. Sorry for the blank event marketing. No, I'm not. Right. So as a small business owner, workshops, webinars, those fall into a category of what we call event marketing, which is basically it's an event by itself. Right. When you host a workshop and the opportunity there. To your point, again, you're planning to have a fee for your target audience to be a part of this workshop where you're going to provide them with a ton of value that they can now move forward and, you know, do something better with their lives or with the members they're providing care to. That's a whole strategy by itself. So I wanted to categorize it for you. Event marketing is a workshop strategy. Thank you. Yeah. So now some of the things, again, to kind of be sure you're crystal clear about before you kind of implement that strategy, going back to how we started the conversation. So who are you serving? Right. What are their problems? Why would they come and invest their money and their time to be a part of a workshop that you're leading? You just want to be really clear so that when you start marketing the workshop opportunity for them to plug in with that, the right people are going to find it and they're going to invest the time and the money to be a part of it. That make sense? All right, the other part. Yes, ma'. Am. No, the other part of that clarity is also understanding where to market your workshops for your target audience. Do they hang out online? So social media is the right strategy? Because you mentioned your struggles with social media earlier. But if they are not online as consistently as you would like them to be, then where do they hang out? Is it an in person thing? Is it, you know, publications? Do they listen to podcasts? Right. So that's again, we're getting really clear on your target audience. You can define all of those or at least research it and vet it out much more and then build your strategy so that again, if, if, if workshops is going to be a prime business builder for you, you just want to make sure you're as precise as possible. Correct? Yeah, yeah. I work with a mentor. He sounds a lot like you. Where do they hang out? And you know, I go to these special needs coalition, but I'm finding people more like me. You know, they do different, we're all serving the same. But where do they hang out? And I kind of have to go back to where did I hang out, you know? Yeah, well, I often tell many of my clients, Nancy, that your best client is probably you five or 10 years ago, which it sounds like a lot of this was born out of the opportunities that you identified when you were taking care of your daughter. Right. So it sounds like you were legitimately talking to Nancy. Well, you mentioned 17 years for your daughter. So at least 15 to 17 years ago. So now what did that Nancy need to hear that would make her plug in to today's Nancy's workshop? Right. That's the mindset. Yeah, I thought about that. That's good. Well, they've got, you know, San Diego, just so you know, there's a lot of. I didn't realize I was in Orange County, a county north than LA County. I know you're going to LA soon. Then there's Orange county and that's where I'm from. And then San Diego when I moved down here, we just wanted to move here. And I thought, oh my gosh, the resources here, people Fly literally moved from a different part of the state to San Diego. They are so well equipped to give us the resources. I didn't know that. I just, lucky me, I ended up here. But for me, it was a lot of coffee talks or I talked to. I would talk to the ABA therapy people that would come over and work with her and. And they give you a lot of information. And then there's groups called Taka talk about. Well, they changed their name. There's so, so many groups out here. I, I have a magazine full of 200 vendors and all that. So, yeah, I feel like I'm doing it. The other challenge would be the time to, you know, I'm. There's so many day hours in a day. You can do so and then what's the priority, you know? Well, if you, if you were to set up a calendar right now and identify a month where you could just run four workshops in a row every week. Let me ask, what, what would you want participants to walk away with? Your questions are stellar. You get the gold award for this. Thank you. What do I. I knew you knew what you were doing. What do I want my participants. That means. So when I see participant, I always see parent and child. I mean, the child could be 40 or 30. I don't mean little itties or anything. What I want them to walk away. What. And what they have walked away with is. Oh, my God, Nancy, I had no idea. They walk away with knowledge. That's what they. I can't say transformation. They walk away with knowledge. All right, so I'm, I'm kind of. I'm glad you said that. I want to balance the two thoughts you just shared though. So they should walk away also with some knowledge. Now, your workshops are not teaching events. Right. You're not teaching a class, so to speak. But they should get some value. Like you should give really, really good value. And they should walk away with almost unanswered questions, which now actually becomes a little bit of a lead generation strategy. So now they. Maybe they do need to be a part of your 90 day transformation programs. Right. Because you've given them some value. There should. Wow, that was amazing. Where do I start? Well, my starting block is coming back to Nancy, that. I mean, that's an opportunity to connect the dot there. I just did a presentation. This is for seniors and it was 20 minutes and it was short. I wasn't feeling so great. They all raised their. Well, I would say many of them. There were 25 seniors, probably, if I were to guess an age 70, 75. I did memory rescue and the graphics were beautiful because it's from Dr. Amen. I talk about the hippocampus and blah, blah, blah. I went on and on, and then I kept it very generic and I kept, it was funny. They laughed. Oh, we're getting more blueberries. I, I, you know, I said, what's the takeaway? We're going to eat a cup of blueberries every day. And, you know, I couldn't believe it. I said, wow, it's sunk in. They raised their hand and said, how do we buy your workshops? I was, I was so pleased, and I was thrilled. So that's what they walked away with, is we want more. Yeah, well, and I, I mean, just because a lot of what I'm sharing now align with strategies that I use in my business. And again, strategies I build for clients all the time. Leveraging your workshops as a client acquisition engine is really the main strategy I would promote for you. So, again, leading them from a workshop where you add value, but you're giving them the what in your workshops, and now the how means that they need to either buy more workshops or join your group coaching program, or, you know, join your 90 day transformation program. So again, workshops, they, they will highlight you as the authority, as the expert, and with the audience that plugs in, you really start to build trust with, with them. And so eventually they will become clients, if you're consistent. One of my values. Trust. I just forgot that word. That was one of my. Yeah, but I mean, so again, that's why it's called event marketing, is because workshops, they really serve as a great marketing tool. But you can add value in so many unique ways. But I would say consider that. But that's, you know, again, if I were working with you, I'd say, nancy, this is the path we're going down. Let's build. That's good. That's good, Jarvis. Thank you. Yeah, and then, um, what I promote for my clients is that you, you know, when, when we're ready to start doing the workshops, go ahead and book 10 events. That's how we commit to that process, is just getting the 10, the first 10 events under our belt. Um, ideally they'd be 10 weeks in a row, but that's the way to go ahead and build the momentum. Because again, if you just build one, then you're gonna do it. Then you're gonna sit back and reflect and overthink it, and, you know, then it'll be another two months before you do your next one. So just whenever you get to that point, go ahead and book 10 of them back to back to back to back, and then don't even reflect until you get to the event number 10. Okay, how did I do? Did I kill it? Did I get some new clients? Did I inspire people? Did I give value? But that's. That's how I would promote, you know, kind of taking that step. I love it. Yeah. No, and last thought, I kind of touched on this a little bit, but developing partners, so understanding for the audience that you serve, who are the other services or products even, but definitely services that they need before they work with you, while they work with you, and after they work with you. So as I've learned, you know, so much of your work revolves around health and nutrition. So are there gyms? Are there wellness studios? Are there functional medicine providers? Are there corporate wellness? You could have a corporate program tied into some of the large organizations around you, and you can have corporate wellness programs, you know, come up with a really massive list of all those other services. Yeah, I've thought of that. I've thought of that. I can't really see that working with the special needs community, it's more. There is a gym for special needs. Yes, that is. That is true. I, believe me, I've gone down this hole a lot. The rabbit hole a lot. All right. Yeah. No, but that. That's a starting point. I know here in Atlanta, we have probably what I would perceive at least as our largest provider for autism services is the Marcus Autism Center. Oh, really? Yeah. So. And that's just, you know, it's part of the. The children's health program here in Atlanta. Choa is the children's hospital here in Atlanta. Oh, okay. But all that to say, you know, finding like the largest provider in your area, building a relationship, and then finding out who else is plugged into them again, you want an ecosystem. I always promote. Try to find six to seven providers or services that you can. You know, you all are all aligned, but you are not competing. That's. That's the mindset. Right? Same demographic. Yeah, yeah. That's not too hard for me. Yeah. Yeah. All right. So I mean, with that, you know, kind of getting back to getting back to your overall revenue goal, so getting four to five clients a month, and I would say the last thing I will call out, thinking about your 90 day program, at least, I would say if you can feel comfortable increasing that price to about $1,500. Because I think just looking at it and now having this conversation, I think it's Probably a bit underpriced. Okay. Actually, yeah, the, the designer actually said that. He's, he kind of looked around, he kind of said what you said and we kept it. But okay. Remember, this was just done. I've. This is my third website. I had to redo it. Redo it. Redo it. So it wasn't like I was lagging. I was just figuring it all out. Yeah. No, no. Well, no, I'm glad we're giving you the feedback while it's still fairly fresh then. But no, I mean, that's the basic math is for clients at at least fifteen hundred dollars for your ninety day program, you know, that's six thousand dollars a month. That's, you know, right there at your overall revenue goal and your overall client goal. Excuse me. So that's, you know, how we start to reverse engineer it's. And then what's the value proposition we build? I love the focus on workshops. I think getting super clear on who you serve and the problems you solve, that is essential. And I would just say focus on the one thing. So workshops to your 90 day program, like for the next 90 days, Nancy, that's, that's where I would guide you. But again, let me stop there and get your, your reflections. Sorry. Any thoughts on that one? No. Are we still recording? We are. I think it's great. Thank you. Thank you. You got the cobwebs out of my brain A little bit, yeah. Good. All right, fantastic. Well, Nancy, before I kind of wrap us up here, I would love if you could share the best way for our audience to learn more about you, follow you and your business online. You know, I would direct them to Nancy the Health Coach. Com. Nancy the Health Coach. Coach. H E A L T H and then C O A C h dot com and you'll find me there. And you could click. You could take a brain health assessment yourself. It's right on there. It's four minutes, maybe five. It'll print out your brain type. There's five brain types, 11 combination types. Or if you scroll all the way down, you can get my. Just plug in some information and get the seven day Brain starter health kit. That's it. Awesome. Fantastic. Well, I'll be sure, Nancy, that we link that in the show description here and just know everything that we talked about today, from your positioning to your offer to the workshop strategies. That is exactly what we help all of our health and wellness entrepreneurs to build out. So if there's ever a chance to put any of that into motion and support you with building out a clear 90 day game plan, as we've discussed. More than happy to connect and share some more information on that when the time is right. But Nancy, I appreciate you so much, really, for the work you're doing, the way you're building your business, the way you're leading to our audience. We appreciate you plugging in to another episode of the Excellence in Healthcare podcast on behalf of Nancy. This is Jarvis and Nancy, and we're officially signing off. Take care, everybody. Bye.