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Co-host

Sarah Brooks

Sarah is the Founder and Managing Director of Fikrah HR, a UAE-based HR consultancy. With over 20 years of experience in operational Human Resources, Sarah was named one of the top 101 global HR minds in the hotel industry at the World HR Congress in 2019 and 2020.

Sarah specialises in overseeing the full employee life-cycle, including recruitment, defining job descriptions, onboarding, policies and procedures, performance management and employee engagement, demystifying HR in the UAE.