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The Business Beach Club
Welcome to The Business Beach Club, the podcast where digital marketing meets the sandy shores of entrepreneurial freedom. Hosted by Sophie Angell, CEO of Connect Your Social, and Kayleigh Mackenzie, CEO of K Website Designs, this podcast is your go-to resource for building a successful online presence that drives results.
With over 15 years of combined experience in web design and digital marketing, Sophie and Kayleigh are here to share their expertise on everything from increasing brand awareness and growing your audience to converting leads into sales. Aimed at small to medium-sized businesses, The Business Beach Club breaks down actionable tips that make a big impact, helping you navigate the digital landscape with confidence.
But it’s not all about the tactics. Sophie and Kayleigh also delve into the realities of running a business—exploring the highs, the lows, and the importance of community. As a mum of two, Kayleigh brings the perspective of balancing family life with entrepreneurship, while Sophie shares her journey of scaling a digital marketing agency that serves clients from small businesses to multi-million-pound corporations.
Whether you're tuning in for practical marketing advice, business inspiration, or just a bit of beachside motivation, The Business Beach Club is here to support you on your entrepreneurial journey. So, grab your favorite drink, settle in, and let’s make some waves in your business success!
The Business Beach Club
Knowing Your Audience Is Key To Business Success
Understanding your audience is key to unlocking success in your business. Knowing their age, gender, interests, and pain points helps you build a clear picture of who your audience is and how to communicate with them We discuss how it's important to make your audience feel understood and connected to your brand. Take them on a journey, identify their pain points and show them how your products/ services can transform them.
When you know your audience it also helps you choose the right marketing platforms to get visible on. Plus, don't forget to nurture your audience and build relationships for long-term success.
Chapters
00:00 - Why Your Audience Matters: Unlocking Business Success
04:27- Building Trust and Loyalty Through Audience Understanding
07:34 - Finding Your Audience: Demographics, Interests, and Pain Points
10:58 - Marketing to Your Audience: Choosing the Right Platforms
14:35 - Segmenting Your Audience for Targeted Messaging
19:36 - Nurturing Your Audience: Retaining and Converting Customers
Connect With Us:
The Business Beach Club Instagram - https://www.instagram.com/thebusinessbeachclub/
Purchase Our DIY Course:
https://thebusinessbeachclub.com/elevate-online-digital-marketing/
Thanks for supporting our small business so that we can continue to support yours.
Soph & Kayleigh - Your Business Beach Club Founders