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The Business Beach Club
Welcome to The Business Beach Club, the podcast where digital marketing meets the sandy shores of entrepreneurial freedom. Hosted by Sophie Angell, CEO of Connect Your Social, and Kayleigh Mackenzie, CEO of K Website Designs, this podcast is your go-to resource for building a successful online presence that drives results.
With over 15 years of combined experience in web design and digital marketing, Sophie and Kayleigh are here to share their expertise on everything from increasing brand awareness and growing your audience to converting leads into sales. Aimed at small to medium-sized businesses, The Business Beach Club breaks down actionable tips that make a big impact, helping you navigate the digital landscape with confidence.
But it’s not all about the tactics. Sophie and Kayleigh also delve into the realities of running a business—exploring the highs, the lows, and the importance of community. As a mum of two, Kayleigh brings the perspective of balancing family life with entrepreneurship, while Sophie shares her journey of scaling a digital marketing agency that serves clients from small businesses to multi-million-pound corporations.
Whether you're tuning in for practical marketing advice, business inspiration, or just a bit of beachside motivation, The Business Beach Club is here to support you on your entrepreneurial journey. So, grab your favorite drink, settle in, and let’s make some waves in your business success!
The Business Beach Club
Preparing Your Business For Black Friday
We're diving in to Black Friday preparations and how you can get your business ready for one of the biggest shopping opportunities of the year.
We'll be talking creating irresistible offers, whether you have a product-based or service-based business. Including top tips on how you can prepare your website, ensuring it can withstand high levels of traffic.
And of course we can't forget about the important role marketing plays in the lead up to Black Friday so we share our advice around Email Marketing and using the Meta Pixel to your advantage!
Listen now and get your Black Friday planning started!
00:00
Introduction and Discussion about Black Friday
02:42
Creating Irresistible Offers
05:56
Optimising Your Website for Black Friday Traffic
10:24
Building Anticipation with Email Marketing
13:42
Retargeting Ads: Reaching Interested Audiences
18:00
Making Decisions that Align with Your Business Goals