.png)
The Business Beach Club
Welcome to The Business Beach Club, the podcast where digital marketing meets the sandy shores of entrepreneurial freedom. Hosted by Sophie Angell, CEO of Connect Your Social, and Kayleigh Mackenzie, CEO of K Website Designs, this podcast is your go-to resource for building a successful online presence that drives results.
With over 15 years of combined experience in web design and digital marketing, Sophie and Kayleigh are here to share their expertise on everything from increasing brand awareness and growing your audience to converting leads into sales. Aimed at small to medium-sized businesses, The Business Beach Club breaks down actionable tips that make a big impact, helping you navigate the digital landscape with confidence.
But it’s not all about the tactics. Sophie and Kayleigh also delve into the realities of running a business—exploring the highs, the lows, and the importance of community. As a mum of two, Kayleigh brings the perspective of balancing family life with entrepreneurship, while Sophie shares her journey of scaling a digital marketing agency that serves clients from small businesses to multi-million-pound corporations.
Whether you're tuning in for practical marketing advice, business inspiration, or just a bit of beachside motivation, The Business Beach Club is here to support you on your entrepreneurial journey. So, grab your favorite drink, settle in, and let’s make some waves in your business success!
The Business Beach Club
10 Steps To Get Started With Meta Ads
Using my 12 years of paid social ads experience I share the 10 key steps for setting up successful social media ad campaigns. Soph considers the importance of defining campaign objectives, choosing the right audience, setting a budget, creating compelling assets and copy, and implementing tracking and analytics, as well as the value of A/B testing and continuous optimisation.
If you're thinking of getting started with Meta Ads or need a refresh in the foundations of a great Ad campaign this is a great place to start.
00:00
Introduction
03:30
Starting with Traffic and Engagement Campaigns
07:48
The Value of Ads Beyond Immediate ROI
12:23
Setting a Budget and Managing Expectations
16:34
Budgeting Strategies for Different Businesses
20:39
Creating Compelling Ad Assets and Copy
23:15
Simplifying Ad Messaging for Clarity
28:06
Implementing Tracking and Event Tracking
31:09
Leveraging Analytics for Deeper Insights
35:31
A/B Testing and Continuous Optimization