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The Business Beach Club
Welcome to The Business Beach Club, the podcast where digital marketing meets the sandy shores of entrepreneurial freedom. Hosted by Sophie Angell, CEO of Connect Your Social, and Kayleigh Mackenzie, CEO of K Website Designs, this podcast is your go-to resource for building a successful online presence that drives results.
With over 15 years of combined experience in web design and digital marketing, Sophie and Kayleigh are here to share their expertise on everything from increasing brand awareness and growing your audience to converting leads into sales. Aimed at small to medium-sized businesses, The Business Beach Club breaks down actionable tips that make a big impact, helping you navigate the digital landscape with confidence.
But it’s not all about the tactics. Sophie and Kayleigh also delve into the realities of running a business—exploring the highs, the lows, and the importance of community. As a mum of two, Kayleigh brings the perspective of balancing family life with entrepreneurship, while Sophie shares her journey of scaling a digital marketing agency that serves clients from small businesses to multi-million-pound corporations.
Whether you're tuning in for practical marketing advice, business inspiration, or just a bit of beachside motivation, The Business Beach Club is here to support you on your entrepreneurial journey. So, grab your favorite drink, settle in, and let’s make some waves in your business success!
The Business Beach Club
Website Home Page Must Haves
In this conversation, Soph and Kayleigh discuss the essential elements of a website homepage, focusing on the importance of engaging content above the fold, effective navigation, and clear calls to action. Kayleigh shares insights on how to structure a homepage to ensure it captures user attention quickly and provides practical tips for web design that balances aesthetics with functionality. We also touch on the significance of social proof and keeping content simple for better user experience.
0:00
Introduction to Website Essentials
01:49
The Importance of Above the Fold
15:08
Key Elements of a Website Homepage
16:01
Exploring the Rest of the Page
Purchase the website strategy workbook here:
https://thebusinessbeachclub.com/website-workbook-buy/