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The Business Beach Club
Welcome to The Business Beach Club, the podcast where digital marketing meets the sandy shores of entrepreneurial freedom. Hosted by Sophie Angell, CEO of Connect Your Social, and Kayleigh Mackenzie, CEO of K Website Designs, this podcast is your go-to resource for building a successful online presence that drives results.
With over 15 years of combined experience in web design and digital marketing, Sophie and Kayleigh are here to share their expertise on everything from increasing brand awareness and growing your audience to converting leads into sales. Aimed at small to medium-sized businesses, The Business Beach Club breaks down actionable tips that make a big impact, helping you navigate the digital landscape with confidence.
But it’s not all about the tactics. Sophie and Kayleigh also delve into the realities of running a business—exploring the highs, the lows, and the importance of community. As a mum of two, Kayleigh brings the perspective of balancing family life with entrepreneurship, while Sophie shares her journey of scaling a digital marketing agency that serves clients from small businesses to multi-million-pound corporations.
Whether you're tuning in for practical marketing advice, business inspiration, or just a bit of beachside motivation, The Business Beach Club is here to support you on your entrepreneurial journey. So, grab your favorite drink, settle in, and let’s make some waves in your business success!
The Business Beach Club
Our 2 Favourite Email Marketing Platforms
In this episode of the Business Beach Club podcast, Kayleigh and Soph discuss the essentials of email marketing, focusing on two popular platforms: MailerLite and Klaviyo. They explore the features, benefits, and ideal use cases for each platform, providing insights for both service-based and e-commerce businesses. The conversation highlights the importance of email automation, segmentation, and strategies for recovering abandoned carts, ultimately emphasising how effective email marketing can drive business growth.
00:00
Introduction to Email Marketing
01:51
Exploring MailerLite for Service-Based Businesses
04:45
Diving into Klaviyo for E-Commerce
10:26
Advanced Features of Klaviyo
14:55
Comparing MailerLite and Klaviyo