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The Business Beach Club
Welcome to The Business Beach Club, the podcast where digital marketing meets the sandy shores of entrepreneurial freedom. Hosted by Sophie Angell, CEO of Connect Your Social, and Kayleigh Mackenzie, CEO of K Website Designs, this podcast is your go-to resource for building a successful online presence that drives results.
With over 15 years of combined experience in web design and digital marketing, Sophie and Kayleigh are here to share their expertise on everything from increasing brand awareness and growing your audience to converting leads into sales. Aimed at small to medium-sized businesses, The Business Beach Club breaks down actionable tips that make a big impact, helping you navigate the digital landscape with confidence.
But it’s not all about the tactics. Sophie and Kayleigh also delve into the realities of running a business—exploring the highs, the lows, and the importance of community. As a mum of two, Kayleigh brings the perspective of balancing family life with entrepreneurship, while Sophie shares her journey of scaling a digital marketing agency that serves clients from small businesses to multi-million-pound corporations.
Whether you're tuning in for practical marketing advice, business inspiration, or just a bit of beachside motivation, The Business Beach Club is here to support you on your entrepreneurial journey. So, grab your favorite drink, settle in, and let’s make some waves in your business success!
The Business Beach Club
Website & SEO Top Tips For 2025
Summary
In this episode of the Business Beach Club, hosts Soph and Kayleigh welcome listeners to 2025 and share essential tips for updating websites and improving SEO. We emphasise the importance of keeping website content current, ensuring accessibility for all users, and utilising blogs as a marketing tool. The conversation highlights practical steps for business owners to enhance their online presence and prepare for a successful year ahead.
Takeaways
- Check your website for outdated information and images.
- Update testimonials to reflect recent experiences.
- Ensure your website is accessible to all users.
- Use clear colour contrast for better readability.
- Maintain a structured page layout for SEO benefits.
- Utilise alt text for images to aid screen readers.
- Simplify navigation to improve user experience.
- Consider the importance of website hosting and domains.
- Blogs can serve as a marketing tool to showcase expertise.
- Stay consistent with updates and improvements throughout the year.