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The Business Beach Club
Welcome to The Business Beach Club, the podcast where digital marketing meets the sandy shores of entrepreneurial freedom. Hosted by Sophie Angell, CEO of Connect Your Social, and Kayleigh Mackenzie, CEO of K Website Designs, this podcast is your go-to resource for building a successful online presence that drives results.
With over 15 years of combined experience in web design and digital marketing, Sophie and Kayleigh are here to share their expertise on everything from increasing brand awareness and growing your audience to converting leads into sales. Aimed at small to medium-sized businesses, The Business Beach Club breaks down actionable tips that make a big impact, helping you navigate the digital landscape with confidence.
But it’s not all about the tactics. Sophie and Kayleigh also delve into the realities of running a business—exploring the highs, the lows, and the importance of community. As a mum of two, Kayleigh brings the perspective of balancing family life with entrepreneurship, while Sophie shares her journey of scaling a digital marketing agency that serves clients from small businesses to multi-million-pound corporations.
Whether you're tuning in for practical marketing advice, business inspiration, or just a bit of beachside motivation, The Business Beach Club is here to support you on your entrepreneurial journey. So, grab your favorite drink, settle in, and let’s make some waves in your business success!
The Business Beach Club
Digital Marketing Top Tips For 2025
Summary
In this episode of the Business Beach Club podcast, we’re discussing the essential digital marketing strategies for 2025. We highlight the importance of a thorough spring cleaning of social media profiles, how to optimise your paid ads, and enhance your email marketing efforts. The conversation highlights actionable tips for businesses to improve their online presence and engage effectively with their audience. Plus, we’ll be updating you on some exciting news!
Takeaways
- Always keep your social media links updated and relevant.
- Regularly clean your social media profiles of spam accounts.
- Video content is important, but don't neglect other formats.
- Repurpose content to maximise reach and engagement.
- Set a budget for paid ads and test different strategies.
- Monitor your ad campaigns to avoid wasting budget.
- Email marketing should be part of a holistic strategy.
- Remove inactive subscribers to reduce costs.
- Implement a welcome sequence for new email subscribers.
- Stay tuned for expert insights in future episodes.