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The Business Beach Club
Welcome to The Business Beach Club, the podcast where digital marketing meets the sandy shores of entrepreneurial freedom. Hosted by Sophie Angell, CEO of Connect Your Social, and Kayleigh Mackenzie, CEO of K Website Designs, this podcast is your go-to resource for building a successful online presence that drives results.
With over 15 years of combined experience in web design and digital marketing, Sophie and Kayleigh are here to share their expertise on everything from increasing brand awareness and growing your audience to converting leads into sales. Aimed at small to medium-sized businesses, The Business Beach Club breaks down actionable tips that make a big impact, helping you navigate the digital landscape with confidence.
But it’s not all about the tactics. Sophie and Kayleigh also delve into the realities of running a business—exploring the highs, the lows, and the importance of community. As a mum of two, Kayleigh brings the perspective of balancing family life with entrepreneurship, while Sophie shares her journey of scaling a digital marketing agency that serves clients from small businesses to multi-million-pound corporations.
Whether you're tuning in for practical marketing advice, business inspiration, or just a bit of beachside motivation, The Business Beach Club is here to support you on your entrepreneurial journey. So, grab your favorite drink, settle in, and let’s make some waves in your business success!
The Business Beach Club
Nailing Your Brand Photography - The Camera Confidence Tips You Never Knew You Needed
In this episode of the Business Beach Club podcast, hosts Kayleigh and Soph welcome Amanda, a brand photographer and founder of AKP Branding Stories.
Amanda shares her journey into brand photography, emphasising the importance of personal connection in branding. She discusses her transition from wedding photography to focusing solely on brand photography, detailing her day-to-day operations and the significance of camera confidence for business owners.
Amanda provides practical tips for building confidence in front of the camera and strategies for maintaining visibility on social media and highlights the importance of authenticity in branding and the need for regular updates to personal imagery.
Key Takeakeaways
- Brand photography encompasses all imagery used to market a business.
- People connect with brands through the faces behind them.
- Transitioning from wedding photography to brand photography can be fulfilling.
- Planning is essential for a successful brand shoot.
- Camera confidence is crucial for business owners.
- Self-perception can hinder one's ability to show up authentically.
- Wearing comfortable clothes can enhance confidence during shoots.
- Social media visibility doesn't have to be perfect or frequent.
- Regular brand shoots help maintain fresh content.
- Authenticity in branding fosters trust with potential clients.