IBI's Research Roundup

Blending Stats and Storytelling: Carole Bonner on Research with Heart

Sera-Leigh Ghouralal, PhD

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0:00 | 31:13

In Episode 3 of the IBI Team Podcast Series, researcher Carole Bonner shares how she bridges academic rigor with real-world business needs. From data modeling and design to grandkids and graphic storytelling, Carole reflects on the evolving role of research, the power of empathy, and how a good infographic (or a great focus group) can re-energize your work.

We chat about:

  • How Carole blends data, design, and storytelling in her research
  • What she's learned from diving into focus groups and field insights
  • Why the best career advice she ever got was to “find the question behind the question"