Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published material, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card, opening doors to new opportunities, speaking engagements, and more clients.
Join us as we make the path from author to authority as easy peasy as possible!
Easy Peasy Books
046: LinkedIn for Authors: Why Your Profile is Working 24/7 (Even When You're Not) with Judy Parsons
Think LinkedIn is just for job seekers and corporate types? LinkedIn strategist Judy Parsons (aka "The LinkedIn Lady") and I dive deep into the power of strategic planning for maximizing your LinkedIn impact as an author! Known for her philosophy that "it's not how long you spend on LinkedIn, it's what you DO in the time you have," Judy reveals why most authors are approaching LinkedIn completely backwards and how a simple three-step framework can transform your entire online presence. We'll explore why LinkedIn is actually a database (not social media!), how your profile works 24/7 even when you're sleeping, and why the order of profile-then-prospecting-then-posting changes everything for authors looking to build authority.
If you've been posting into the void wondering why LinkedIn "doesn't work," or if you're one of those authors who joined years ago but never really understood how to use it strategically, this conversation will completely shift how you think about building your author platform. Judy breaks down exactly how to stop scrolling aimlessly and start using LinkedIn as the powerful networking and lead generation tool it really is – perfect for authors ready to turn their expertise into real connections and opportunities.
- Judy Parsons: linkedin.com/in/judithparsons
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com