Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published material, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card, opening doors to new opportunities, speaking engagements, and more clients.
Join us as we make the path from author to authority as easy peasy as possible!
Easy Peasy Books
068: From Book Buyer to Published Author: Working with a Niche Publisher with Sarah Dodd
What happens when you buy a book that's so helpful, you decide to write one yourself? That's exactly what Sarah Dodd, CEO and founder of Tree Law and self-proclaimed "Tree Hugging Lawyer," did. After spending 20 years hearing colleagues say "someone should write a book about tree root subsidence claims," Sarah discovered Law Brief Publishing as a customer first—and that discovery changed everything. In this episode, Sarah shares her complete journey from clicking a "submit a book proposal" link to holding her finished book just six months later, revealing how working with a niche legal publisher provided the structure and support that made an "enormous project feel not insurmountable."
Sarah gets refreshingly honest about the realities of niche publishing: their strict guidelines (no pictures, no diagrams, specific word counts), the collaborative editing process, copyright concerns for professional authors, and balancing book writing with a full-time law practice. Whether you're a business professional considering writing in your specialized field or curious about alternatives to traditional and self-publishing, Sarah's story proves that the right publisher match can turn a decades-long dream into reality—and she shares what's next, including plans for an audiobook and a second book on protected trees in the UK.
- Sarah Dodd: linkedin.com/in/treelaw
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com