Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published material, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card, opening doors to new opportunities, speaking engagements, and more clients.
Join us as we make the path from author to authority as easy peasy as possible!
Easy Peasy Books
071: Sales Training Meets Dr. Seuss: Writing a Children's Book for Professionals with Tom Whalen
What happens when a seasoned sales director with 20+ years of Fortune 500 experience writes a children's book? You get The ABC Book of Professional Selling—a rhyming, illustrated guide that Tom Whalen uses with everyone from his college students at VCU to his own sales team at McKesson. In this episode, Tom shares his unconventional three-year journey of creating a book that serves dual audiences: kids learning their ABCs and early career professionals learning the fundamentals of selling. He gets refreshingly honest about the self-publishing challenges he faced, from PowerPoint formatting disasters to copyright rabbit holes, and why selling your own work feels different than selling someone else's product.
Tom drops knowledge bombs on the power of creating something tangible that becomes your legacy, working on passion projects in the cracks of a busy life, and why he's not worried about becoming a New York Times bestseller. Whether you're considering writing a book, struggling with how to market yourself, or just curious about how to package your expertise in unexpected ways, this episode will inspire you to think differently about your own author journey. Plus, find out what Tom's planning next—from audiobooks to merchandise to his next ABC adventure in sales leadership.
- Tom Whalen: linkedin.com/in/tomwhalen
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com