Easy Peasy Books
Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.
The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published material, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card, opening doors to new opportunities, speaking engagements, and more clients.
Join us as we make the path from author to authority as easy peasy as possible!
Easy Peasy Books
074: Launching a Best Selling Book Despite the Trademark Lawyers with Louise Brogan
Louise Brogan spent months perfecting her book about LinkedIn only to discover she'd need permission from LinkedIn's trademark team to actually publish it. What followed was a nightmare of deleted blog posts, redesigned YouTube thumbnails, banned blue colors, and emails that made her cry. For a LinkedIn trainer whose entire business revolves around the platform, complying wasn't optional. She jumped through every hoop, changed her book cover at Gatwick Airport, and somehow survived what could have derailed the entire project. Then came the accidental early launch when she uploaded the corrected Kindle version, which somehow led to bestseller status within 24 hours.
But here's where the story gets really good. This author turned her business book into the ultimate networking tool, hosting multiple in-person launches across the UK that felt more like celebrations than sales events. She strategically gifted copies at conferences in Boston and San Diego, handed them to anyone who might benefit, and used every speaking engagement as an opportunity to get her book into the right hands. The payoff? Her book is now on the recommended reading list at Boston University's marketing course, all because she took a copy to a coffee meeting with someone in her LinkedIn network. Listen as she shares the real costs of self-publishing, why she writes her newsletter every Sunday morning, and the "just keep swimming" mindset that got her through trademark hell and into bookstores worldwide.
- Louise Brogan: linkedin.com/in/louisebrogan
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com