Intuitive Marketing Podcast

#5: Identify Which Type of Problem Your Business is Facing + How to Fix It

• Chelsea Fournier + Meg O'Neill • Season 1 • Episode 5

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Unlock the secrets to sustained entrepreneurial success with Chelsea as she examines the emotional and strategic complexities of running a small business.

Have you ever wondered why some businesses get stuck while others soar? Her insights, based on years of experience as former small business lawyer, business coach, and marketing agency owner, illuminates common pitfalls and provides the guidance needed to navigate them. This episode promises to leave you with tools and knowledge to overcome hurdles and set a solid foundation for your business to thrive beyond the early years.

Explore the art of crafting irresistible offers and compelling messages that truly resonate with your audience. By diving into the heart of offer, messaging, and traffic issues, we reveal how understanding these core areas can transform your business's trajectory. Discover the power of outsourcing tasks like copywriting to enhance your message and gather vital insights directly from your market—ensuring your offer aligns with their needs. Plus, uncover strategies to boost your funnel conversion rates, with an emphasis on optimizing key conversion points for online classes or masterclasses.

Ready to bring a little magic back into your marketing? Join us as we introduce intuitive marketing, a refreshing and innovative approach designed to cut through the clutter of conventional online strategies. Learn about our upcoming signature five-step intuitive marketing framework, crafted to help you effortlessly attract demand for your offers and services. Don't miss our next episode, where Meg and I reunite to explore these transformative concepts further, offering you a compass to steer your business toward true growth and connection.

Ready for Support from Meg & Chelsea?

👉🏼 Looking for the Intuitive Business Community? Visit www.joinibctoday.com for all the details. We're here to help you step into bigger visibility. Bolder opportunities and greater impact with three coaching calls a month, hands on feedback, and a powerful network of like minded women.

👉🏼 We can take a deep dive into your client journey or your visibility strategy and show you exactly what's working, what's not, and how to fix it. Ready for clarity and a plan that actually works book your audit today at www.intuitivebusinessbydesign.com/audit

👉🏼 Explore the services offered by our marketing agency Intuitive Marketing Collective and request a free Discovery Call to explore how we can support your business. Go to www.intuitivemarketingcollective.com

👉🏼 Follow the agency on Instagram to continue to conversation beyond the podcast @intuitivemarketingcollective

Want to connect more with the hosts?

Follow Meg on Instagram @megoneill10

Follow Chelsea on Instagram @intuitivebusinessmentor...

Speaker 1:

Have you ever felt like just burning your business to the ground after an offer you were sure would take off and sell like hotcakes? Just doesn't you know? It's nice to talk on the podcast about how amazing things feel when your business is growing and offers are selling, but when things aren't going how you want, I want to help you in this episode today understand the opportunity to learn from that, get clear on the issue, to be focused on how to make tweaks and improvements rather than burning it all down.

Speaker 2:

Hey there friends.

Speaker 1:

Welcome to the Intuitive Marketing Podcast, where we ditch the bro marketing BS and bring you big sister vibes instead.

Speaker 2:

I'm Meg and this is Chelsea, your new biz besties.

Speaker 1:

We met on TikTok in 2023. Fast forward to now and we have teamed up here to guide you through the wild world of marketing your business with heart and soul.

Speaker 2:

Are you feeling lost or overwhelmed, maybe unsure of your next steps, but you have a big vision of where your coaching, healing, speaking or writing career could be in the next five years, 10 years. Don't worry, we've got your back. We'll help you tap into your intuition, build a brand that lights you up and leverage proven marketing strategies to grow towards a six or even seven figure business in a way that won't make you cringe.

Speaker 1:

We're actually here to help you bring the magic back into your marketing.

Speaker 2:

Because marketing should feel good, not gross.

Speaker 1:

Grab your favorite drink, get comfy and let's get started. Okay, so this is my first solo episode and you're going to hear a side of me, chelsea, that maybe you haven't before Today. I'm going to help you diagnose which of three specific issues you could be falling victim to in your business. If your offers or services or your business, if your offers or services, or even one of your offers or services, isn't converting how you hoped In this conversation, converting is going to mean making sales of that offer, getting yeses, having people sign up, join your program, whatever that looks like in the business model that you have. So, in our duo of Meg and myself, I am definitely the one between the two of us that is more interested in the stats and the tracking and the progress and the documenting SOPs, like making sure we have systems in place, and, honestly, it's part of why we are such a complementary team with different skills and strengths to grow our agency and this podcast together.

Speaker 1:

Now, if you didn't know this about me, I am a former small business lawyer and so part of why I'm so passionate about brands and small businesses, setting things up with a solid foundation and what we're going to talk about today making decisions from both an emotional and a data-driven state is because I know how many small businesses close down every single year. And let's not kid ourselves If you are a coach offering online sessions, or you are a healer offering online or in-person workshops, or you are a speaker, you are an author, you are a fill in the blank of whatever it is that you are listening in what you're running as you listen to this, you are a business owner of some kind, most likely. Now, what I know is that, as a business lawyer, we would set up all kinds of LLCs. So I'm in the US, so we would be setting up LLCs, limited liability companies, corporations, different entities right Like the legal entity for setting up your business, and so I used to work with all kinds of different companies. I did work with some coaches and healers even back in my legal career. We set up restaurants and bars, bakeries, software companies, like all across the board of different niches yoga studios, recruiting services like brick and mortar and online services. And here's the deal. What I would get the glimpse of kind of like the backend data of every year, is that you may know this if you have an LLC or an entity set up in your state. The next year you have an anniversary of when you signed it up and you've got to fill out something called an annual report. Most states call it anyway. It's basically just a piece of paper saying, hey, I'm still here, and you pay the state some more money and they keep you registered as an entity.

Speaker 1:

And so every year I would need to be in touch with, or my paralegal would need to be in touch with, every business owner that we had helped to set up, and every year there would be some that we couldn't get in touch with them. We had to chase them down. Their phone number was no longer going anywhere, or some that would pick up and say, oh my gosh, yeah, we're going to have to let this entity, just you know, slide. It didn't take off how. I thought. I ran out of money.

Speaker 1:

My you know, life circumstances changed. I can't put my effort into this business anymore, and so I know the track record of small businesses, and it's a much higher percentage of businesses that are not going to make it through their first year, not make it through their second year, third year, fourth year, fifth year, and so my passion, all the various hats that I have worn in business over the years, as a business attorney, a business consultant, a business trainer, a business coach and now a business strategist and marketing agency owner. My passion is basically helping you survive and get on the other side of those statistics to thrive and earn a living doing what you love. That's why I do what I do. And so when I would see this in the, let's say, real world, right, like in my position as their attorney, now I know that I know that there are going to be people just flat out people who launch a business who they're not going to be still doing it a year later, or they're three years later going to realize they haven't made enough money compared to what they put in. And I'm not saying this to be scary, right, and if you're an optimistic entrepreneur and you're here and you're brand new and you're excited, I'm not jaded. I'm just here to say this is why I bring up this type of conversation, even though it's not like the sexy, exciting part, right, there's not as many strategists and even podcasts that are talking about the unsexy thing of figuring out some of your like how to diagnose a problem, of why things aren't going well. That's not a fun thing to say, but it's what so many of us need to be understanding.

Speaker 1:

As a business owner and here's what I know is true there's nothing inherently wrong with a business ending or something evolving drastically. Sometimes you create a brand or a business for a reason or a season. Life can change, goals can change, visions of how you show up in your work can change, but if you desire to have your business grow, scale and evolve with you, you have to be willing to tap into, yes, the intuitive side and design things uniquely. To tap into, yes, the intuitive side and design things uniquely, just as we talk about in all of these episodes. Hence why my personal brand is called Intuitive Business by Design, because I want you to design your business through your intuition. And it's also awfully helpful to get to know the numbers of your business, and I don't just mean the income numbers.

Speaker 1:

Today we're going to be talking a little bit about some of the other numbers that you should care about, start to familiarize yourself with and what the numbers diagnose. I'm using the word diagnose just because I think it's helpful to understand that if someone comes to me and says I'm not selling as many of my sessions as I thought, I'm not having as many people join my group programs as I had hoped. I'm not selling out my mastermind and I'm like, ooh great. Then we get to look at some of your numbers, understand what's going on and put you into a focus on fixing one of these three issues, and then let's see how things go. And so if you're selling things online, some of those numbers can help you make decisions based on statistics instead of just getting the emotional urge to scrap, maybe a beautifully designed offer that you just created and launched but it didn't sell how you thought it would the first time around. And so this is about how to take the opportunity to assess what's really happening.

Speaker 1:

Now I want to preface this conversation. I actually am a big fan of messy action in the beginning. If getting a sales page up on Canva or a Google doc selling a package through Calendly, sending Stripe invoices, like, however, you want to cobble together the messy action to test something, to get your first offer out into the world, to keep your costs low and just like see if you can get some traction, some interest, I say go for it. I have been there. Sometimes I even advise my clients to do that and be like save your money to pay us to create a funnel Once you've, like proven this, tested a little bit, you know, but at some point, leaning into really understanding your systems, seeing the conversion numbers and having some non-emotional data that you can then match with the intuitive hits that you're getting about what is and isn't working, will help you so much as a business owner. Now you might be somewhere in the middle. So here's how I know if you are in a position where you need to start looking at your systems and understanding your numbers better.

Speaker 1:

You are saying something like no one is fill in the blank, no one is clicking, no one is buying, no one is booking a clarity call, or nothing is nothing is working. Everyone else seems to be taking off faster than me, right? The no one, the nothing, the everyone else. That is an indicator to me that we need to understand a little bit more, because I will often say to someone oh, no one is buying. Okay, so if you're saying no one is buying, how many people have seen the sales page for the offer during that launch period? Okay, if you are able to get that data, if you can see that 300 people saw the sales page and you had zero sales, then that's going to help us look more closely at, like the offer itself and the messaging of it, because if people are seeing and zero people have bought, then okay, we've got something to pay attention to, to fix.

Speaker 1:

But what often happens for smaller brands and businesses, as you're getting started, is, if only 17 people saw that sales page and no one bought, I'm not that worried Because we need to assess how to get you more traffic before throwing the baby out with the bathwater. 17 people saying no, it could have been, you know, three or four of them could have looked at it twice, and so that it's a very small pool of numbers, and so I don't want you to throw your entire offer away or your entire business away and be like, oh, it's just not working right. At the end of the day, conversion aka is how many people you are selling your services and offers to, and there's likely some steps that they've had to take and, depending on how you have your software set up, you can get some data, some insights to how many people are taking certain steps. So what we're going to cover right now is we're going to talk through the three. I'm just going to call them issues. I don't like calling them problems because I don't know.

Speaker 1:

I'm just going to be like this is the area of focus or the issue that you would want to be revisiting, tweaking, getting clear on before you relaunch this offer or service if you didn't get the results that you wanted the first time. So if you're a note taker, I like to go through all three of them just briefly and then kind of dive into each. So what we're looking at is an offer issue, a messaging issue and a traffic issue. So an offer issue is going to be if you have been getting traffic to an offer but nobody's saying yes, or a much smaller percentage of people than you expected are saying yes, and you've got some data to back you up and you're just intuitively feeling like it needs some tweaks, then let's do a little bit of market research and see, you know, especially as intuitive girlies, it's very easy for us to be like I'm the first one who's ever thought of doing something like this. But yeah, at the end of the day, you probably aren't. I'm not the first person to have ever launched a membership. I'm not the first person who have ever launched a you know marketing agency.

Speaker 1:

And so, doing some market research, not from a place of oh my gosh, I'm going to get into comparisonitis and I'm going to feel like I'm behind, but just like, can you get into a space of some like objective, non-emotional huh? Okay, now that I'm looking at some of my competitors and seeing that when they run a membership, there's like more live calls or it costs more, it costs less and just getting some data, maybe if you're trying to fix an offer issue, you're also doing actual market research calls, like talking to people in your audience who you think would be a good fit for this offer. They haven't said yes and you want to just like talk to them about it and see if there's anything that would be more appealing or how you could make it an easy yes. And there's lots of different strategy ways, right, like how you can approach getting to understand is the offer itself needing some evolution, some polishing, some up-leveling to become more attractive to the audience that is looking at it? So this would be where you're looking more at, like the features of what's included, the pricing. Is it solving a problem that your audience cares about? Is the transformation that you're offering something that your people are willing to pull a credit card out for.

Speaker 1:

So that would be offer issue, the messaging issue. You might be like. You know what. Everyone who gets into this program freaking loves it. The offer itself is delivering. The testimonials are amazing. Like I, just I want people to see what it's like to be in this container with me, but it's hard to explain.

Speaker 1:

That's often going to be a messaging issue. So if you're feeling like the offer itself, like it's solid I've launched it several times. It's never launched as high conversion as I hoped it would be, but people who do join love it then let's assess your messaging. People love it, but there's still a high percentage of people who are looking at the sales page or reaching out to you or getting on sales calls and not saying yes, how can we message this better? And this is often where outsourcing is going to be really helpful for a business owner, because you can just sometimes be too close to your offer to be able to explain it in a way that's going to be compelling. And so this might be where you work with us at the Intuitive Marketing Collective for some copywriting or redesigning the sales page or the website and reflecting the value of what you have going on on the inside, like, once people step into the doors of this offer, they love it. But how do we make the sign above the door more appealing, more welcoming, a better match for the person who is your ideal client to be like? Oh, that's exactly what I was thinking. Last night I was complaining about that to my husband. I was saying those exact same words. How are you? In my head, this solution exists.

Speaker 1:

The messaging issue for many business owners is not an area of strength, and I'm not saying this as like a sales pitch to hire us. But what I am going to say is that if you feel good about the offer and the third issue, the traffic issue doesn't seem to be the problem. Investing in good copy, good funnel design like this is where that return on investment can happen, and it can happen really quickly if you have all the other pieces in place. So an offer issue, I think often can be really well served by having like a strategy call, like if you ever wanted to book a strategy call with me or Meg or anybody on our team, or you just needed to have like an outside perspective or bring a question into the group coaching calls inside of our intuitive business community, like sometimes it's just getting other perspectives, market research, conversations, feedback from people outside of you to help solve the offer issue. Maybe just evolve it. The messaging issue oftentimes is going to be that outside perspective or that professional who can look at what you're offering and be like whoa, this is how we need to explain this. This is the banging you know headline or subtitle or, um, you know mission statement of this offer, and this is going to draw in your person, and so the messaging issue is one that can be solved. All of these can be solved is the good thing.

Speaker 1:

Now the traffic issue is, I'm going to be honest, where most of my clients fall. Is they there like, okay, the people who work with me like me, I'm good, I'm good at what I do. Most of my clients are an expert and the messaging maybe they've worked on that, maybe they have some testimonials and they've been pulling on some of the copy or the verbiage that they know resonates with their audience, and so maybe the messaging is evolving to be much closer. But for many of my clients, it's a traffic issue, and so a traffic issue is exactly what I was talking about when I say how many people have seen your sales page. And either people don't know, because they have their sales pages set up in a system that where you can't see that data, and that can be a huge hindrance. Or if we just realize oh gosh, only seven people have seen this.

Speaker 1:

Maybe I haven't been talking about it as much as I thought to drive traffic to this, maybe you're relying just on organic traffic and not getting enough of it, or you know any number of reasons. For some reason, there's not enough people seeing what you're offering, and this is really where a lot of business owners will be like I feel like what I've got is gold, I just need more eyeballs on it. And that actually might be the case, right, and so the traffic issue is going to be solved in one of a couple ways. Let's just be honest. You're either going to increase your organic social media traffic You're going to get really serious about TikTok or Instagram or YouTube or podcasting or blogging. Like you're going to get really serious about TikTok or Instagram or YouTube or podcasting or blogging. Like you're going to do something that is going to be intentionally driving traffic to your overall website and or to your offers.

Speaker 1:

It could be that instead, you are willing to invest in some search engine optimization. In doing some paid ads, you're going to, you know, maybe work with some of the professionals in our team to get make sure that we're curating the audience and also doing some retargeting, and so you might be ready to step into some like lead generation to say I know that this converts when it gets in front of people. I just need more of that. Okay, cool, let's pour some gasoline on the fire of what is working and really blow that up. Now you also could be like, hey, I've just got to kind of do this myself, and so you might be looking to get on more podcasts or collaborations where you could get in front of existing audiences that are a really good match for your ideal audience. So you might get serious about like joining some memberships where there's podcast swaps or pitching yourself or speaking on stages or being in bundles or summits, because those are all ways that ideally you can get yourself either your paid offers or even some of your free offers that then hopefully have some email sequences and funnels on the back end to introduce people to how they can work with you. So you'd really be looking at like increasing organic content with a focus on growing engagement, growing community growing conversion. You could do that on your own, or you could hire the beautiful Meg O'Neill through our agency right, you could be looking at some of the paid lead generation strategies, in which case we're happy to introduce you to our vendor, our amazing service provider. We're going to have a um, actually a podcast episode interview with him. Uh, not too long from now, a couple episodes away.

Speaker 1:

Uh, or you're like how can I just get in front of existing audiences and really putting yourself or a virtual assistant through kind of like some habits of pitching yourself or getting in front of rooms where your ideal audience already exists and being in front of them as an expert, as someone who's able to talk about what you do? Okay, there also could be any number of ways. Like, I just went to an in-person uh, breath work free event today, hosted by someone who's been a client and I would also consider her a friend and she, um, is launching something next week. So, of course, at the end of this free, in-person event where we were just doing breathwork under the beautiful pine trees, I would have been mad at her if she didn't say, oh, and, by the way, if you want to work more closely with me. I have this opportunity happening next week, virtually, or you can join my membership or I also offer in-person journey work, like I would be like. Excuse me, why did you not tell me how we could work with you?

Speaker 1:

Even if it's not the time for me to jump into one of those containers she's giving free value, I would expect her to let me know the ways that I could step in If I was like, oh my gosh, I need to be more in your energy. I need to be working with you. Right, so you could be doing in-person workshops, you could be doing masterclasses online, you could be doing um, putting out a bunch of really cool freebies or lead magnets and having emails sell things on the backend. But you've got to be thinking about how are you getting new people into your audience and then how are you nurturing them. Each one of those steps is going to have a little bitty point where we can see some data and some conversions, and so I want to talk through we've got enough time, I'm just keeping an eye on the time.

Speaker 1:

I want to talk through a specific type of funnel that is popular and I was just working one-on-one doing some basically a revamp of a type of funnel called an automated masterclass funnel or you might call it an automated webinar funnel. So this is where and you've probably signed up for something like this in the past you see a registration maybe it's off of a Facebook ad or you see it in a Facebook group or you stumble into someone who is saying you can have instant access to my free class, and you're like, oh, that's a topic I want to learn about or I want to engage in or be guided on. And so you beepity boop, put in your name, put in your email address, and then you have some software that's going to be delivering a way that you can engage with this class. You know that it's not happening right now, like they're not on call 24 seven, but they are for your convenience making it. So you sign up and you either get emailed a replay link or they're using software that kind of like just on the backend automatically shows it as um, as a class, right. And so this particular client came to me saying like she just felt like not enough people were inquiring about her services on the backend of this masterclass.

Speaker 1:

And so what I want to do is talk through, for this type of funnel, the types of points of conversion that are helpful to be aware of. So you know that first page. If the very first page where someone could be signing up is confusing or long, or they have to fill out like seven fields before they can sign up for the class, or it's not clear, if it's automated or going to be happening a certain time, like someone might see that page and bounce, or they might see it and be like, oh, this isn't really the topic. I was thinking Okay and bounce, and so understanding how many people get to that page of just the free signup, of those people that visit that page, what percentage is actually entering their email and address? Are you getting like an 8% conversion, a 30% conversion, a 50% conversion? I'm finding that the simpler those registration pages are these days, the better. People just want to be able to do it on mobile and so that's the first conversion point. Because if you don't know that conversion point and for some reason the design of your page is confusing or it's like bright letters over dark background or and people just like visually get turned off, it might not be that they don't want your class, but for whatever reason, there might be a very low conversion rate. At this point, the conversion is just opting in. Okay, now, depending on how, let's just say that maybe you're getting a 32% conversion rate and we're like, okay, this page is performing pretty well.

Speaker 1:

Now let's look deeper into this. So if you've ever signed up for one of these classes, then you're going to be receiving an email about how to access the class, and maybe they're sending just like a replay page where the recording of the class is being held, or maybe it's something more heavy on the like tech software, where it's going to be like webinar jam or evergreen funnel software, and either way, you're going to have like some way that you can click in to engage with the class. This is now an opportunity for another conversion point. If you find that only 0.01% of people are clicking on that link, then, yeah, you're growing your email list, so that's a great goal. Maybe you're still getting new subscribers to your email list that you can be communicating with for ages about different things that you do. But if nobody's clicking in, if our very small percentage is clicking in, they're not actually getting exposed to the content that you're sharing and, most likely at the end, to the pitch of what you're trying to sell, right. And if you're getting, like, oh, a 5% conversion or sorry, 5 or 7 or 8% click-through rate so people are seeing the email and they're clicking it or even higher, like 20, 30%, that's going to show that it's a healthy funnel, that people are well-matched to the topic, they want to see it, they're clicking in, they're following your instructions and they're hopefully starting the class.

Speaker 1:

Now, unless you're using some of the more premium automated class software, you may or may not have any data on how long people watch. Like you might not know if people click in for one second and then are like, oh, I'll watch this later. You don't know if someone clicked in and watched 27 minutes and got off right before you started pitching your service. Like you're not going to know unless you're using certain software. That's not the point of this episode, so we're not going into that. But again, that's a conversion rate that it's helpful to know.

Speaker 1:

And then let's think just a little bit deeper. Hopefully you have five, six, seven emails that go out after someone signs up for that class, and maybe the first three or four are gonna be specific to reminding them to watch the class, helping them understand what they, how they would start implementing what they learned in the class, sharing some testimonials of people who have implemented things that you've taught them, maybe sharing a little bit more about your story of how you got into working this way. And then you're going to start having some emails that are going to introduce them to the thing that makes the most sense for them to do. So, aka, you're selling an offer. If they are leaning in and saying, oh my gosh, I love this, what's the next thing that intuitively makes sense for them to bump into as far as a paid offer with you? And then you're going to get to start to see data of how many people are opening those emails, clicking through those emails If they're clicking through to a to book a call with you or if they're clicking through to just buy something. Each of those is going to have an opportunity for seeing how many people are taking the behavior, the click, the booking, the purchase that you want them to do, and that is going to be helpful.

Speaker 1:

Now, you may not want to um, you know we don't have to like Harbor on this automated masterclass example, but I just want to talk through, like if you can have an automated masterclass and start to get to a place where you're seeing like one to 3% of the people who sign up are taking the behavior of buying, booking a call, like doing the thing you're trying to sell. That's actually really good for that type of funnel and there's like different factors and you know I'm just kind of blanket statement but it also requires a high volume of people, especially if what you're selling on the back end of that automated class is fairly high ticket, which often will be the case of coaching program or a healing, you know series of sessions, and so you want to think about is this the right type of funnel for the type of offer I'm selling? If so, before you get into it and investing in having something set up, it's helpful to know what percentage like what's a healthy conversion rate for this type of funnel. And then, if it all feels like a good match, you get to start to educate yourself and feel a little bit more empowered, even if you're hiring this out, ask questions of like oh, what are my email open rates or click-through rates, or how many people are seeing the sales page that we put out or that we're driving traffic to? You know understanding email rates, views on sales page, views on a checkout page and you can always compare that to how many people are finishing the checkout, conversion of people going to your free opt-in page or your workshop registration, and there's so many different things that you could be looking at. What percentage of people getting in front of this are doing the thing that we think they will be attracted to, that will lead to business in your business. Now, I know that so many of us, more sensitive business owners or personal brands can take things really personal. I am a victim of this in the past.

Speaker 1:

But if the average conversion rate for selling a high ticket offer off an automated masterclass funnel is like one to 3% and you're getting 1.7%, then you're doing it right right. But if you don't know what a good conversion rate is, or you don't know how to tell what your conversion is, or you're thinking it should be 30% and that's way off the mark of what most people are going to get, especially as they're starting, then that can just feel like a hard match. It feels like a lot of resistance, it feels like a lot of self-doubt, and so this is why getting to a point of clarity around which issue, if any of those three the offer issue, the messaging issue or the traffic issue is becoming a bottleneck for you. It allows you to stop burning down the business or ditching the offer entirely and saying, okay, I love running this offer. I don't think it's an offer issue. I don't feel like I'm communicating well enough what happens once you're in this offer with me. So let me either take a class on copywriting, hire a copywriter, hire someone to design a more compelling sales page, get to move this into a software where I will be able to get statistics, and then you get like a project that you can work on that is going to have return on investment.

Speaker 1:

If, instead, you say I love running this offer but nobody's signing up, I guess I'll just launch a new offer. I mean, that may be the solution if you really feel called and evolved to design a new offer. But if you love what you're doing maybe it's a six session series of breath work or maybe it's a particular energy healing program, right, if you love it and you feel like it's well-designed and the amount of time that you need to properly see someone through the type of transformation that you offer, then burning it down is not going to be the solution, you know, and so it's more about looking at where do you need to invest either your time, money or resources to fix the diagnosis, to fix the issue? Now, these are things that intuitive business owners are having, just issues that we have around making decisions in our business. I'm normalizing this for you.

Speaker 1:

I'm not against evolving or moving in another direction. I am against doing it haphazardly or overly emotionally and then having regrets later and realizing that the next offer you launch is going to have the same issue unless you get to the bottom of it. So if you are a member of our intuitive business community, feel free to bring this up in a group coaching call and we can screen share and look together or talk through what software you're using and where we might be able to help and get some data. And really the homework for this particular topic is to you know. Maybe just look at one offer that you would love to sell more of and dig into what data you can find. It might depend on your software, so self-diagnosing.

Speaker 1:

If you feel like you're facing an offer issue, a messaging issue or a traffic issue, some specific places you could look at is when I post on social media about this offer, do I get engagement or do I get crickets when I email about this offer. What are my open rates and click-through rates? What data is there about how many people look at the offer or sales page? Do people who are working with me in this offer give amazing feedback or does it feel like it's not quite in its final form? Answers to those types of questions will help. You say you know what. Maybe it is time to evolve this offer, go back into some market research, talk to some of my audience like retweak it and relaunch it. Or I really just need to figure out how to message what is actually happening, because the magic is behind the door and we need the sign on the door to match that. That's the messaging issue. Or you might say honestly, I feel like the offer and the messaging is pretty banging. I just need more eyes in front of it. Then that's a traffic issue and deciding which method of traffic you're going to go all in on to drive more traffic to that offer that already has the proven messaging.

Speaker 1:

So I hope that you found this episode of the intuitive marketing podcast as inspiration to help you bring the magic back into your own marketing. Our goal is for this podcast to be a compass in the chaos we know. You get bombarded with information options and conflicting ideas out there on the internet streets. We hope you tune into the next episode, where Meg and I will be back together and we'll be talking about how to build demand for your offers and services. So more around some of this messaging becoming magnetic and creating that demand for your offers. Plus, in the next episode, we're also going to debut our signature five-step intuitive marketing framework that will simplify everything you have ever learned about growing a brand and business online. So I hope you can tune in and we'll talk soon.