Intuitive Marketing Podcast
Ditch the bro-marketing BS and embrace big sister vibes instead!
Your New Biz Besties Are Here
Welcome to the Intuitive Marketing Podcast, where we guide heart-centered entrepreneurs, changemakers, and purpose-driven business owners through the wild world of marketing with heart and soul.
We're Meg and Chelsea, your hosts and intuitive marketing experts who have teamed up to help you align your passion with profit and make a bigger impact in the world.
With solo episodes and our juicy joint chats, you'll walk away with strategies, tools, and inspiration to grow your business intuitively, attract your dream clients, and create a brand that feels authentically you.
Intuitive Marketing Podcast
#12: End of Year Planning For The Intuitive Entrepreneur
Could trusting your intuition in business be the secret to a more fulfilling and successful entrepreneurial journey? In this episode, we explore this intriguing question as we reflect on the past year and prepare for a prosperous 2025. We delve into the often overlooked tasks that drive success, like revamping financial systems, while urging entrepreneurs to slow down and honor the natural cycles of the winter season. By balancing productivity with rest and gratitude, we aim to inspire heartfelt business strategies that align with personal values. Join us as we share insights on avoiding the year-end rush and fostering creativity and reflection as tools for growth.
As we wrap up our current season and plan the next, we discuss the importance of strategic planning and the power of saying "no" to industry pressures, such as Black Friday promotions, in favor of maintaining alignment with our core values. We share our journey of launching this podcast and the lessons learned about business partnerships, particularly for women who may have hesitations due to past experiences. Discover how meditation and journaling can help align your intuition and heart, setting a strong foundation for your business endeavors. We look forward to sharing more in our upcoming season and invite you to stay connected with us on Instagram as we express our heartfelt gratitude for your support and engagement.
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Do you want to come snoop on our end of year planning conversation?
Speaker 2:Come grab some nuggets to use in your own business on how we are blending intuition and strategy, with a big focus on reflecting on the last year, so that we can collectively step into 2025 with crystal clear clarity on what is and isn't for us in this new year. Hey there, friends.
Speaker 1:Welcome to the Intuitive Marketing Podcast, where we ditch the bro marketing BS and bring you big sister vibes instead.
Speaker 2:I'm Meg and this is Chelsea your new biz besties.
Speaker 1:We met on TikTok in 2023. Fast forward to now and we have teamed up here to guide you through the wild world of marketing your business with heart and soul.
Speaker 2:Are you feeling lost or overwhelmed, maybe unsure of your next steps, but you have a big vision of where your coaching, healing, speaking or writing career could be in the next five years, 10 years. Don't worry, we've got your back. We'll help you tap into your intuition. Build a brand that lights you up. Leverage proven marketing strategies to grow towards a six or even seven figure business in a way that won't make you cringe.
Speaker 1:We're actually here to help you bring the magic back into your marketing.
Speaker 2:Because marketing should feel good, not gross.
Speaker 1:Grab your favorite drink, get comfy and let's get started. Okay, one thing I really like to do is take stock to really look over the past year. We're stepping into, we're recording this the first week of December, right? So all of a sudden I'm looking out the window and I see Christmas lights up and there's holiday parties and there's all of the end of year stuff that happens in life.
Speaker 1:And then, if you're in the entrepreneur space, there's all of the stuff that you think you should, and then, if you're in the entrepreneur space, there's all of the stuff that you think you should be doing, because you're seeing all of these workshops, all of these masterclasses, all of these offers, all of these Black Friday deals, and so we're going to talk through what are some of the things that we do to stay grounded and not get into comparisonitis or feeling behind, which is very, I don't know, it's just easy to do this time of year.
Speaker 2:Why is that? It is it's counterintuitive to a natural cycle of right now it is getting to be the winter, right, and it's we so often feel like. We have to like rush to the end and we have to finish all these things, but this season is meant to slow down, to reflect, to hide all your little egg corns, so that you can make it different.
Speaker 1:I know I was talking about that with Emery.
Speaker 2:I think about that in our life and business too. And it's make sure that you have enough energy to make it through to the spring, when we want to be more visible or want to be more. And it's not that you have to slow down completely and not make money, we understand. But it's not that you have to slow down completely and not make money we understand. But it's important to honor and not just push through.
Speaker 1:Yeah, and I feel like for me there have been some years where it has felt exciting to be in a push mode. I would say that has definitely shifted since being a mom. But I do like to carve out some time. It doesn't have to be like this big, dramatic pause, but I like to carve out time to really note the things that have happened and that have been accomplished in the previous in the year and really taking stock of assets.
Speaker 1:I often think of building a business as late kind of level, like video game. I know some of you two of your boys play video games Like we've done level 2024 and what do we have to show for it. And some of the things that we do year to year as entrepreneurs are not sexy. Like this year. A huge thing that I did was like revamped our entire banking for the agency, hired a new bookkeeper, changed banks, changed credit card systems, got new options of how people can pay us through Stripe, and I remember that took a very painful Saturday of focus and like a lot of snacks and it's not exciting. It's not like woohoo that made us a certain milestone in business, but for every business owner, regardless of what, a certain milestone in business. But for every business owner, regardless of what phase you're in, there are the boring things that you probably have to do, that you're like, ooh, I never have to do that again, or maybe it'll be easier.
Speaker 2:Those are the things like what there's like quotes about how, like it's the little day-to-day things that make a life right, like it's not the huge milestones of making a certain amount of money. Those are all really fun and glamorous and cool when you get there and stuff, but it is the little step-by-step laying the bricks, laying the foundation, that really makes such a difference in the long run. And how I think, coming back to like how your nervous system can feel in your business, looking back, and you spent that day that was probably fairly stressful and just like a lot of work, and now that's done and at least for a while, and your nervous system can have that space to be more creative in a different way and I think there's an element of just bringing gratitude.
Speaker 1:Thank you past Chelsea, thank you past Meg for doing those things that were hard.
Speaker 1:And also, I feel like in December I'm not typically someone who feels super creative, super inspired in the dead of dark, but there are usually times where I can look back and be like maybe I had a Google Doc, maybe I had this really potent journal entry or something where I could see a bigger vision or a task list, I don't know.
Speaker 1:A couple of months ago, I made this big brain dump document that Meg and myself and our operations manager have been like checking in on getting certain funnels and offers to completion, and I remember during one of our leadership calls, maybe two months ago, I was like, yeah, it would be realistic for us to get this all done. During one of our leadership calls, maybe two months ago, I was like, yeah, it would be realistic for us to get this all done by the end of December. And now I'm like, no, this is not going to get done by the end of December, but all of the things that we brainstormed were really good ideas and for me this time of year, I like to remind myself that time is made up by human beings, and just stepping into the new year does not have to mean that you're stepping in with a clean slate, right, like it's just the next day, right?
Speaker 2:Exactly and you don't need all new goals. Like those goals can transfer over to January 1st, that will be okay, and that's a perfect example of looking for the lessons. That's something that I think is really important. When I am spending time visioning, I look for the lessons that I've learned as a business owner in 2024. So, allowing the space for pivot and trusting that the best laid plans can often shift, that we are very intuitive beings. We're going to move with that and in looking back on 2024, like neither of us in January knew that we were going to be where we are right now we have a podcast, we have an agency that we run together Like we're. We have clients.
Speaker 1:Like we spent time just separately making goals Correct, or like the offers that we were selling at the time Right and so, whatever those whiteboards or brainstorms, it just doesn't make, it doesn't translate to where we're at now and that doesn't mean that we didn't hit our goals.
Speaker 2:Like we allowed it the flexibility, and if you told me in January of 2024 that I would have like a partner in business, I would never I would not believe you.
Speaker 1:I'm 2D, I'm independent.
Speaker 2:Yes, there's been so many times people have talked to me about things I'm like, yeah, maybe, okay. So like the fact that this all we never would have known it, and if you don't leave that space, you just like the magic can't happen and you're grinding then versus moving with intuition. I think looking back on the lessons also gives you space to reflect on, like how you want to feel in each season and how we learned a few lessons around. Like I got sick way more this year than I ever had and you also got pneumonia, which we both had this year, which is very odd, I know so crazy.
Speaker 1:I've never had it in my life, never had it either.
Speaker 2:And we're not in the same state we're not near each other. We did not give it to each other but we also learned that, like when we were launching and you had gotten sick on the tail end of launching, right, and it still felt easy, like I really look at that experience and I'm like it might not have felt easy for you because you were sick, but I never was like, oh, chelsea's sick, this is going to be so hard now.
Speaker 1:Nothing was and I didn't really feel like, oh gosh, I'm the dead weight on this, Because we had planned much in advance and I was like, okay, I don't have a ton of energy, but I can hop on and do some stories to do a final push of this and the emails were already scheduled, like there was so much that we did well, and I think one of the lessons in that for me is like carving out the time and the spaciousness that when we do want to do something, neither of us like feeling rushed.
Speaker 1:Exactly, yeah, If it was like oh we've got to write an email today to go out today. Neither of us like that vibe.
Speaker 2:That's not good for us. We have too many other extenuating circumstances in our lives.
Speaker 1:We like a runway and I think that's a good model for the types of clients that we want to attract Like. We don't want to attract clients who are like. This is my emergency and now it's your emergency. No that's not how yeah.
Speaker 2:And I think it's preparing us Like we learned that how we like to work together, how a launch is going to feel really good, so that now we can apply that to our launches. We know okay if we're going to launch something in the next time, maybe we can even that to our launches.
Speaker 2:We know okay, if we're going to launch something in the next time, maybe we can even plan even more in advance and we know that all the work that we're doing together is like building upon each other, so that's the other thing, too is that you can look back and see what worked for you really well and repurpose that and be able to make your life easier in the upcoming year.
Speaker 1:Yeah, I think one of my missions is to dissuade business owners from being in that burn it all down energy, because you can always look back and find things that went well. Maybe it's even just like a freebie and the design of that freebie like took you days in Canva to make it, but now you're like inspired to do a new e-guide and you're like, oh, I can go back to that. It's like scrolling through your own Canva or your own Google drive or your own journal entries to be like, oh yeah, that was a really great idea. Or that was something that I can repurpose and step into, so that the next time I'm in implementation mode and really excited, I'm not starting from scratch.
Speaker 2:And one of my good friends has a podcast and she always tells me how she listens to all of her podcasts and like she listens to her good ones.
Speaker 2:And I'm always like amazed, because I find that to be hard for me, but she has. She does an excellent job of gleaning the lessons from it and then doubling down there, and I think so often we feel like we have to reinvent the wheel, and that doesn't have to be the case. Like what marketing is? Like getting comfortable with repetition too. It's like learning what your core offers are and keep repeating them so you can look at your, you can look at your content, you can look at your emails and you can repurpose them and take the ones that did well and just make your life easier.
Speaker 1:Yeah, and I think it can be so hard to just trust, Even like I'm in a season right now for those who may not be following along in my current life we just moved into a new house last week and it was also Thanksgiving and we also had a vacation last week and it was also Thanksgiving and we also had a vacation last week. It's a very distracting little season and it also we were on a vacation during Black Friday and so, as an act of self-care and self-trust, we consciously decided to not participate in Black Friday. Meg and I both were like it just doesn't feel like the vibe we want to do this year. Some years I have put together an offer. This year it was like no, and it takes such an act of trust because it wasn't arbitrary.
Speaker 1:Both of you and I, like strategically and very intuitively, were like no, we need to be focused on some of the backend support and some of the revisiting our packages and our pricing and things that just take energy as well. And I remember, maybe like a month ago in Telegram, being like okay, remind me during Black Friday that when we're not getting a big cash injection, that we consciously decided to do this. This is our strategy. This is our strategy and we're trusting it because, just in a world of online business where so much is just doing what other people are doing, if you decide to be the black sheep, it can be very hard to remind yourself that there was a reason Like Black Friday buzz and seeing friends and colleagues and peers who had six-figure Black Friday offers and stuff. It can just make you question whether you should have done something if you didn't or if you did participate in something like that and it didn't go as well as you wanted.
Speaker 1:Just to remember that it doesn't. It has nothing to do with you, right? Specifically about Black Friday, one of the masterminds I'm in the woman who runs at Brittany she was sharing that across the board in all of her peer groups and mastermind groups that, like Black Friday, sales were drastically down compared to the last three years. Just with what's going on, I know that in general election years people are just nervous to spend what's going to happen.
Speaker 1:And you and I have been talking about the fact that we weren't really in big consumerism mode. Like I didn't. There was a couple of things I specifically wanted to enroll in if there was a good discount and was like oh great, that makes sense.
Speaker 1:And there was like two books that I want to read that I was like, oh, those went on sale on Amazon but I didn't spend much money on I don't know. I feel like some years I have been in the mode of I need to learn, I need to really sucked into people's Black Friday copy yeah, of I need to learn, I need to get really sucked into people's Black Friday copy and just feeling, oh gosh, if I can't invest in this mastermind right now, my business is shit.
Speaker 1:It can really get you down and I feel like I'm personally in a space where I'm trusting that I've been in business long enough to know options to know, the resources that I want to plug into, to choose specific skills that I want to learn and or really investing in being in rooms that I want to network in for me. I'm really excited about, like group programs and memberships for myself for this coming year. Yeah, I love that and.
Speaker 2:I think that we also have been working really hard and we knew that this was going to be a season of more hustle than relaxation. In all honesty, like we have, we are recording this at nighttime when because that's how it worked out, and we so yeah, but adding something like a Black Friday sale would have been so stressful. And like you got to go on a dolphin tour with your son and your husband. I got to take my daughter to New York City.
Speaker 2:And like if we were looking, if people were asking us questions we felt like we had to be like exactly.
Speaker 2:Like we just that would not have been fun. And we're getting to the age. I'm getting to the age of my blood pressure, can't handle the stress Like I want to be present when and it was different five years ago, so it's okay. So don't beat yourself up If a few years ago, when I launched my first program ever, it was on a Black Friday sale and it made sales right away. It was so exciting, it felt so good. But yeah, that was like over five years ago now.
Speaker 1:I was in a very different place.
Speaker 2:And now I just really appreciate. I really appreciated having a break too and not posting and feeling like I could just live my life, and that's important too.
Speaker 1:Yeah, and I feel like whenever there's a calling to just be quiet, there's always a reason. Right now, you and I both have a lot of custom proposals and custom projects and inquiries that are coming in that are not just oh sure, we do that, Like we need to be thinking about it and we want to be thoughtful and onboard clients.
Speaker 1:Well, and I'm onboarding a couple of team members and like training them and if we were in the middle of a big launch I wouldn't be able to be as thoughtful about that, Mm-hmm, and I just think there's always a reason. And I was thinking about it this time last year, maybe a week or so further into December, I got an Airbnb for myself downtown and I put together a like end of year offer. So for like between Christmas and New Year's I usually like to have an unusual offer or something that's not what I always sell. And I was putting that together and did have a couple of really great clients come in through it and it was really fun. But I'm not feeling called right now to go do that, to go like seclude myself for three days away from my family and do that. But last year it was really exciting and it was like I just launched the agency.
Speaker 2:It was some of our first clients coming in for done for you, but right now that would feel like a big ask for my energy and like we have a different goal this year of doing time together because we don't live in the same, whereas last year I also went to a spa and I spent time and I haven't prioritized that because, like I would like to prioritize time of us getting together and being able to really be in the same energy and work on our goals that way. So it changes and that's important to have that flexibility in your business.
Speaker 1:And I think, if you are in that hustle mode and it's feeling good, whether you've talked yourself into it and so you're just following through, which happens.
Speaker 2:Yeah, sometimes it happens.
Speaker 1:Sometimes you're just like running the play, even though the play doesn't feel amazing anymore. Or if you're like excited and feeling great in hustle mode, like your energy might be the complete opposite of ours, right, and that doesn't make it right or wrong, but if you are in that, I think it's always important to think about how you can just integrate, like it can feel very frantic and very frenetic of trying to do all the things, especially if you're a mom A lot of our clients and listeners are moms and juggling family life and being just the energetic vessel of getting everybody through the year and all the events.
Speaker 2:And so how are you taking care of you and also your energy to stay in hustle mode without getting sick, burning out all that stuff. Yeah, so important. So this is our last episode of our first season of the podcast, which is so exciting. So this will be our 12th episode. I feel like we just recorded the first one, I know, and when we met with our friend Ina to plan it it was only in August right.
Speaker 1:Yeah, she did a special in August for a podcast launch plan. I was like, oh, we should do that Great. And then we launched.
Speaker 2:We did it and then we launched and we have an awesome document. Actually, I think that's something that we could share with our community inside of our community someday too, because sometimes you feel like you're all over the place and there's no template of what to do. But she helped us create a template for each of our episodes and then we create this document and it keeps us organized and it's just like that's. That's an accomplishment for 2024.
Speaker 2:I know right To do it organized Exactly and have all of this content in there, and my dream is to, like we have already created so much content and we have it right at our fingertips. Like, how could I make it even easier to post? Yeah, maybe that's 2025 project, but what you can expect coming into our season two, we are going to relaunch on February 11th of 2025. And we will be.
Speaker 2:We really want to hear from you which parts you loved about season one, but we're also going to do more conversations on what it was like to launch a podcast, what it was like to launch our community, like interview each other, too, because we both are very intuitive in how we run our business, how we run our partnership together, and I think that's something that I really like learning. I just recently went on a retreat with two business owners that are partners, and one of the calls that I liked the most was hearing how they run their business together, because I think so often women are scared of partnerships. They are scared They've been burned before. It's totally understandable. So to find partnerships that feel really good and healthy, it's something that, like is really fun to listen to, in my opinion. Yeah, anything else that we were going to share for season two.
Speaker 1:Yeah, I'm just excited to have the. So we're intentionally doing some breaks between seasons so that we can retweak. There's some things like I want to improve the blog posts that go up. Does it matter? Does it mean we couldn't have the podcast going out? No, we've had 12 episodes. We've had great traction, really great feedback, but they're like. I know that I want to noodle on improving the blog post layout and I know that Meg's got some ideas about how we can be repurposing and posting out like cross platform more easily and supportive, and so I think for us, we just giving ourselves the time off feels really exciting and supportive and it'll also allow us to get back into a really great habit of batching ahead.
Speaker 2:Yeah.
Speaker 1:I feel like we were in really great rhythm with that.
Speaker 1:And lately it's been like here's my episode sunday get it out. Tuesday here meg, this blog post is going out this morning at 6 am, right, so I think I'm excited about just the lessons and the tweaks that we can make, and I think that happens in, I don't know, most methods of creating content. Like you have seasons where you're like on top of it ahead of time and then I think giving ourselves a little bit of time in between is going to be really exciting and we can map out and get some feedback on topics that people really want to hear about.
Speaker 2:Yeah, I would love that. I can't wait to hear what people want to hear, but we did want to leave you with a little bit of homework, which we love to do, because this is how you really embody and integrate. The work of being a intuitive or spiritual entrepreneur is spending that time in either whatever speaks to you, but what I have been working on a lot lately is taking care of my physical body and then doing meditation.
Speaker 2:that really empties me out of all the chatter, all of the noise, all of the things like really sitting in a meditation that clears my mind. I actually envision moving all of that energy out of me into the ground to be transmuted, so that I am like an empty vessel for my creativity.
Speaker 2:I love that, yeah, and it feels like that is work that I need to prioritize every single day, and I really urge everybody else to do that, because that's when we can start making decisions from our intuition, our heart, instead of making decisions from the place of everybody else's doing it. Yeah, exactly, do that. And that you can find different meditations on YouTube, where I hope to record one and we can put it up on the podcast one day. But then I would love for you to spend time journaling and just letting come up whatever came up in the meditation. But one question that I would really spend some time thinking about is how can I show up in the most expansive energy for myself in 2025?
Speaker 1:Yeah, I love that. One question that's just coming through for me I guess kind of two part is one where in my environment can I support myself more to be successful in my business at the level I desire, whether that means cleaning your office, whether it means organizing your Google Drive. Is there one little project?
Speaker 1:that would really make you feel like damn. That's what successful 2025 fill in the blank of your name needs to feel successful. And the second question that comes up for me is how can I drop from my head to my heart in every way I move in my business? I love that. I think that's a good reminder.
Speaker 2:While we're talking through this episode, too, you let me know that you had a printout of the course in Miracles Prayer that says what would you have me do, where would you have me go, what would you have me say To whom? And show me the way to start every day in 2025 with that, because, again, these are the things that are gonna give you the direction for the most aligned business. And then you take that and you put the structure in place, you put the funnels in place, you put the website in place, and then that's when it feels flowy and easeful Not easy all the time, but easeful.
Speaker 1:Yeah, no, that's so true. Yeah, we're excited to take a pause, not because we don't love you all, but to give us the time for the recalibration, and excited to be back in the new year. Yeah, for season two. If they, if people are listening and they are missing us, where can they come hang out and follow us?
Speaker 2:Come follow us at Intuitive Marketing Collective on Instagram. That's where we're most active. You can follow our personal pages too, at Meg O'Neill 10.
Speaker 1:I am intuitivebusinessmentor on Instagram. Yeah.
Speaker 2:And thank you for everybody that has tuned in. We've had over 500 downloads of this new podcast and it has been a real labor of love and passion and just a beautiful way to connect with all of you.
Speaker 1:Thank you, we'll see you next season. Yes,