Intuitive Marketing Podcast
Ditch the bro-marketing BS and embrace big sister vibes instead!
Your New Biz Besties Are Here
Welcome to the Intuitive Marketing Podcast, where we guide heart-centered entrepreneurs, changemakers, and purpose-driven business owners through the wild world of marketing with heart and soul.
We're Meg and Chelsea, your hosts and intuitive marketing experts who have teamed up to help you align your passion with profit and make a bigger impact in the world.
With solo episodes and our juicy joint chats, you'll walk away with strategies, tools, and inspiration to grow your business intuitively, attract your dream clients, and create a brand that feels authentically you.
Intuitive Marketing Podcast
#13: The Smart Way to Launch in Business, Balancing Strategy & Visibility
The episode delves into how contrasting marketing styles between business partners can create a powerful synergy. Through discussions on self-awareness, celebrating individual strengths, and avoiding burnout, the hosts inspire listeners to embrace their unique paths towards success.
• Exploring contrasting business styles
• The importance of self-awareness in entrepreneurship
• Celebrating individual strengths and avoiding burnout
• Strategies for increasing visibility and community building
• Actionable homework to support business growth
Ready for Support from Meg & Chelsea?
👉🏼 Looking for the Intuitive Business Community? Visit www.joinibctoday.com for all the details. We're here to help you step into bigger visibility. Bolder opportunities and greater impact with three coaching calls a month, hands on feedback, and a powerful network of like minded women.
👉🏼 We can take a deep dive into your client journey or your visibility strategy and show you exactly what's working, what's not, and how to fix it. Ready for clarity and a plan that actually works book your audit today at www.intuitivebusinessbydesign.com/audit
👉🏼 Explore the services offered by our marketing agency Intuitive Marketing Collective and request a free Discovery Call to explore how we can support your business. Go to www.intuitivemarketingcollective.com
👉🏼 Follow the agency on Instagram to continue to conversation beyond the podcast @intuitivemarketingcollective
Want to connect more with the hosts?
Follow Meg on Instagram @megoneill10
Follow Chelsea on Instagram @intuitivebusinessmentor...
What happens when two completely opposite approaches to launching in business meet?
Speaker 2:We have found healing and power in balancing our unique strengths Chelsea's back-end perfectionism and my bold quick action. Hey there, friends.
Speaker 1:Welcome to the Intuitive Marketing Podcast, where we ditch the bro-marketing BS and bring you big sister vibes instead. I'm Meg and this is Chelsea, your new biz besties. We met on TikTok in 2023. Fast forward to now and we have teamed up here to guide you through the wild world of marketing your business with heart and soul.
Speaker 2:Are you feeling lost or overwhelmed, maybe unsure of your next steps, but you have a big vision of where your coaching, healing, speaking or writing career could be in the next five years, 10 years. Don't worry, we've got your back. We'll help you tap into your intuition, build a brand that lights you up and leverage proven marketing strategies to grow towards a six or even seven figure business in a way that won't make you cringe.
Speaker 1:We're actually here to help you bring the magic back into your marketing, Because marketing should feel good, not gross. Grab your favorite drink, get comfy and let's get started. We are back. It is 17. Oh, we're so excited to be recording again together and in fact, today we're recording it on January 25th to be ready for the launch, which is like a super powerful manifestation.
Speaker 2:astrology day today, right yeah so we're manifesting all the listeners. So when you hear that, share this with a friend, oh yeah.
Speaker 1:So today we're going to be introducing this topic of contrasting styles, right? So we're jumping back into this new season topic of contrasting styles, right? So we're jumping back into this new season. Ps, if you didn't listen to season one, we were reflecting recently that if you listen to that, it's almost I don't know, I don't want to use the word indoctrinating, what's the better word Introducing you to the methods that we use, right To our intuitive business framework, to all of the things that we use as intuitive business owners. So, if you've never listened to the first episodes, feel free to go back. Yeah, a lot of value, a lot of value. This season. We want it to be a little bit more in the vibe of the big sister hey, come hang out with us. This is the topic we're talking about in Telegram and being like, oh my God, this is so juicy, we should do an episode about it. Yeah, and I think it's gonna be you and me each episode, unless there's something. Have we decided that?
Speaker 2:I don't think we've decided necessarily, but maybe we'll say we'll see.
Speaker 2:Spirit moves us, yeah, yeah. So we're gonna today. We're gonna talk about how we both have different strengths, different, different things that we enjoy doing, and how what we really see we're doing is showing people how we do marketing and teaching them how to do that. But it's also like we're creating a movement of doing your business in a way that feels good, prevents burnout. Both of us are moms, we're business owners, we're neurodivergent. We have some health issues here and there.
Speaker 2:Us are moms, we're business owners, we're neurodivergent, we have some health issues here and there, things like that and we see that in our people too, and we want to be able to both talk to how we like, bolster ourselves up during those times and use our strengths to help support one another. Because I think a lot of business owners see, okay, I have to be just like how Chelsea is and I have to do all my email funnels and I have to get that all set up, or I'm just like Meg is and I don't have anybody that can help me with those other things. We really want to be that example for you that both of us neither of us ever went into this thinking that we would find a partnership right, like I never did, and it was a really intuitive process that led us here and that might not be exactly the same for you, but you can definitely just glean some inspiration and also some direction from what we're going to talk about?
Speaker 1:I think so too, and we're going to talk a little bit about some of the strengths that we have. But if you're listening and you're like, oh, I have a different nuanced strength, I think something that's been so powerful about us working together is also that we celebrate each other.
Speaker 2:Oh, my gosh.
Speaker 1:I love what you did. That looks so great. I would never think about it that way, but when you're a solopreneur, if you're listening, taking the time to pat yourself on the back for your strengths.
Speaker 1:I think it's very easy to always seek out a coach, seek out a course to fill in the gaps that you have right To become more well-rounded in what you're doing, which is great it's always personal growth but slowing down to pat yourself on the back of what you are good at, I think sometimes we just got to show up for ourselves in that way, which is a good reminder, and acknowledge it, just to have that self-awareness. I know that one of the strengths that I have that can also very much be a challenge is I am very meticulous. I am like I want the back end of our business to be running smoothly. It's like an experiment to me to see, oh, how many people have come to this sales page and what conversion rate do we have and how can we improve it. It's fun to me.
Speaker 1:I love hearing someone say, oh, I found your blog post and signed up for your email list from there and I'm like, oh, yay, it's working Right. But I can get so fixated on the back end stuff that nobody knows about it, like I burn out before I actually talk about the thing that I've improved or that I'm just like over it, especially as a generator, I get excited about the boring nitty gritty stuff which not many, not many people do. I get really excited about seeing website improvements come together, seeing SOPs and systems, and then, once that's done, I'm like great, what's the next thing to keep me excited? I forget to talk about it.
Speaker 2:Just not great marketing had to talk about it. Just not great marketing. And I'm the complete opposite, where I get really excited when somebody says to me oh, so-and-so, told me about your thing, or like creating that community around. Like I had a call this week and somebody was like I was on a call with a woman in Washington state. The woman I was on a call with is in the town over from me. So I was on a call with a woman in Washington state. The woman I was on a call with is in the town over from me. So I was on a call with a woman in Washington state and she recommended your board meeting.
Speaker 2:And I couldn't believe it when I found you that you lived in the town next to me, so that was really exciting to me. So I get excited to think of the concept of what we're selling or doing, putting like a social media graphic together or putting a social media like conversation together, yeah, and just to hang up, it's ready for the people. But then often I don't have the back end and I've had the experience of this is a great problem, quote-unquote to have, but like having a lot of people interested and then it feeling overwhelming because I don't have or probably I'm probably missing out on some business because I don't have x, y and z set up yeah, on a little context for listeners who might be following the journey.
Speaker 1:So Meg and I partnered up in April of last year to become co-founders of the agency, so more than done for you services that we offer. And then we launched this podcast together. In what? August, september.
Speaker 2:Yeah Of last year.
Speaker 1:We came out in September but we started in August, yeah, and towards the end of 2024, we started to realize so many of the other offers that we both wanted to do just made sense to be under one umbrella and under one movement.
Speaker 1:So now the intuitive business by design brand and this podcast, like so many things, are now being quote unquote, rebranded to be both of us, because we realized the movement we want to create is bigger than either of us are like separately going to be doing, and partnering with someone with the complimentary skills has created balance where I can be like hey, I want to launch this new funnel and improve our intuitive pricing guide, for example, our free funnel. And here's the shitty thrown together. Content really good, but design wise not beautiful PDF that I had made in Canva. Could you touch this with your design magic? And then you will just blow my mind with what it looks like, blow my mind with all the backgrounds, right. And so then we're like oh, then I get excited for someone to opt into that guide because I'm like this, it's so much easier to consume.
Speaker 1:It's so much more potent to go through and do it when it visually looks really great, and that's been something that I've often missed because I'm like, oh, the content is done, there we go, throw it out to the world.
Speaker 1:But usability and readability and flow, and so it's been really cool to put out, for example, that funnel. If you've never downloaded our intuitive pricing guide, you should check it out and to see that, like the idea, the implementation and just going back and forth can help us get something out that otherwise, if you made a beautiful guide in Canva and then you were like, oh, how do I make sure I'm getting this out in a way that's going to long-term benefit, yeah, would you in the past get stuck on what do I do with this? Or just throw it out there, not really having? Or what would it feel like if you just put out I know you recently put out a freebie. It's a really high value freebie do you? How does it feel for you to put something out there and not know if the back end is set up how you want? Does that make sense?
Speaker 2:yeah, it doesn't feel great, but it also like never stopped me either. I just yeah, I don't. I think that if somebody came in and I was to hire a business auditor and they would look like, oh my god, you missed out on all these thousands of dollars because you didn't have. But also, my personality is just okay, whatever, like I just that's not going to stop me, I'm going to keep going. But that's where I feel like I spent so much time in my business like outsourcing my power of looking at. Maybe if I hire this coach, then I'll figure it all out. Maybe if I hire this coach, then I'll figure it all out. Maybe if I hire this coach and I feel like with our partnership, it's just been like this natural, oh okay, like we can let Chelsea lean into her strengths, I can lean into mine and then it can feel really grounded and good all around. And again, it's like you don't have to have a partner in this. But I also want this to be. I have a mentor that I am in their community and I've watched their business grow and they brought on a partner and it really allowed this like space in my brain to be like, oh wow, look at how they're doing business. Yeah, this is a possibility.
Speaker 2:It's not that you always have to outsource, or you can, and it can lead, because I have we did hire it. I feel like we hired each other. Okay, each other. That I think that's what I want people to take away too is to remember it's really important to find the community. So come into something like our community, or find another community that you feel really connected to, because you're going to meet people in there that you never know what. Like we met on TikTok. Like you just never know what's going to happen.
Speaker 2:If you keep your mind open to what your strengths are and what and I think that's the other thing to also look at is like and I think that's the other thing to also look at is like it's okay that certain things feel good to you.
Speaker 2:Like it's okay, like it's great that to Chelsea it feels really good to get all the little details and the back end stuff, like that's awesome and also that doesn't feel good to me and I might do it for a season, but I'm never going to do it long term, like I'm just not going to turn into that person, yeah, and vice versa. So it's important. I think that what we've been doing to and not necessarily naming it is like we have a very strong self-awareness both of us, yeah and that has come after we've both been in business for a long time or running businesses, and we know where our strengths lie and where we want to continue to grow. There's some things that we both love AI. We want to learn more about it, but we have no interest in learning about ads, so we have.
Speaker 1:Yeah, that's a good point. And like how you're guiding your investments too. Like, just with that example, we have a mentor because we both want to learn it well enough to help people. So we hired a coach, a mentor, for AI, whereas neither of us want to. We don't get excited neither of us about ads, so we're hiring that out.
Speaker 1:I think that's important and not that you, if you get into a community, it doesn't have to be that you're looking for a business partner. But partner can mean a lot of things. It could mean accountability, buddy. It could mean, hey, can we hop on a brainstorming call once a week? Like some of the most valuable mentoring has come from people who I've met in other communities that, like I've invested to be in coach a's program. And then I meet Carolyn and she and I were like voxer buddies and got on a call every other week for a year and a half. That relationship we weren't paying each other, we were just like carving out the time and treating each other like a client almost, and that upleveled me, like that really shifted how I saw my business and my strengths, being able to help her in a way that she needed, and being able to be helped can look like so many different things of getting your complementary styles met.
Speaker 2:Yeah, it's. That's what happened to us too, where we said we just kept talking and then said what would this look like? So I think it's important to just look at what you enjoy doing and especially where at the beginning of the year like really getting excited about the things that light you up and leaning into that, but then also being aware that you might need to find somebody to help you with the other sides that don't feel great and really quickly, and then it feels. I often find that feels bad when I'm making the decision of I'm doing this because I need to make money and versus okay, I'll just do this quick because this is a good idea and I just need that cash injection. That's often where it feel it doesn't feel great and I don't feel as motivated in the past set up the backend stuff, because it's more, yeah.
Speaker 2:So how do you feel?
Speaker 1:about that. Yeah, no, I think I'm just reflecting back on when I launched my mastermind and that was like I was super methodical about all of the backend but I built. I forced myself to be really high visibility while I was doing it, like I had a schedule for myself because I know it's not my strength but I was like I can't not, I can't not market this. It was the highest ticket offer that I'd been offering to my audience up until that point and because I knew it wasn't my strength, I was in.
Speaker 1:I think at the time I was in a container with Ina Coveney, one of our friends. You've been on her podcast and she was really pushing getting onto the group coaching call, just like we offer group coaching in the intuitive business community and I gave her permission, asked her to push my edges of what I would not naturally do around visibility, and that was incredibly helpful. We came up with these ideas. I had the close friends thing going on Instagram where I was like doing behind the scenes of the launch. That was fun. I was finding all these different ways to see who my warmer audience was at the time. That left to my own devices and not pushing myself. I would not have stretched to do that and it was my most successful launch up until that time and I think it was a lot of maybe not at the time really self-awareness that the visibility is the harder thing for me, but I just knew, oh, this stuff all comes naturally to me.
Speaker 2:I can set up the funnels and the automations and the welcome and the onboarding, but we all have to stretch if you're the face of your brand, exactly Like this ability you have, on the visibility on what you're willing to do, and it's not that everybody has to do it the same, but there are going to be tasks that just aren't the most exciting for you.
Speaker 2:And it is good to figure out, like, where you can stretch a little. And I think we did do that with our launch of our intuitive framework and the workshop that we did. We did lean into our strengths and then we also we also, like you, were very visible and I like doing I do a lot of design. I like design, but then also like doing a big ebook it is a stretch, it's like something that like I don't do a ton of that. That was very successful for us. I feel like, yeah, that was our first like formal launch together. Yeah, yeah, it was.
Speaker 1:Yeah, I think on all fronts it was successful it was so yeah, it felt really good proved different uh methods of how we were going to bring people in. We I think we're very visible. We were supporting each other on the mindset stuff through it, seeing some unsubscribes and seeing people who, like we thought would join, who didn't, and just the mindset journey of launching something I think was really helpful Nice to have somebody else.
Speaker 1:Yeah, just to be able to unpack and process, for sure, yeah, but yeah, I think that was really fun because we also explored and I break this all down If you've never been inside of our community, we have a course that's included in it, called the Aligned Launch Blueprint, and in there I break down exactly how to launch and the strategies that we use and how to set goals and everything. But within there we also lay out a checklist of what you want to have organized and in place before you're like officially. And I think what was really helpful for me is we gave each other enough time to get the assets done without it feeling like burnout or scramble, so that I feel like during the actual launch, like cart open, it didn't feel super stressful because we were like oh yeah, thank you past Chelsea, Thank you past Meg for setting aside enough time to really get all of that done.
Speaker 2:Want you to think about is like first, recognize your style of doing business and launching. Identify whether you lean more into enjoying the details, whether that, like you, know what you need to have in place to make your nervous system feel set for a launch, because, like we talked about in a second ago, it is a mindset thing too, like you really. I remember one of my coaches said to me like you have to run through the finish line and you can't just like hobble there and then stop talk yourself out of it you talk yourself out of it and there's a lot of people that will join those last minute sallies.
Speaker 2:Like I'm a last minute, yeah. So you have to run through and you have to know okay, I have to get these things set up so that I know my nervous system will be as calm as it can be, so that I can have the energy to run through.
Speaker 1:That makes a lot of sense. Yeah, and even during it, you know, just allowing for the pause. You don't want to be hobbling or stopping, but allowing for a pause to recalibrate, Consider what's missing. It could be what's missing is taking care of yourself during a launch. It could be. Oh, I thought I had pre-written all of my emails and had that structure to just schedule them, but I didn't. It could be just sitting down with a cup of tea and journaling about how it's feeling like processing.
Speaker 2:Pause to recalibrate during a launch, and a launch can mean so many different things. It can mean cart open, cart close. It could mean bringing a new offer to your community. It could mean just a higher visibility season on a certain offer that you have, and so really just allowing yourself to prioritize your energy and know what's going to let you feel supported so that you can avoid burnout, and making sure that you do schedule in times to take breaks from social media, doing things that bring you joy, feel strong in an email, writing email funnels, but you believe so deeply in what you're bringing forward and that it does feel like a mission to you, like maybe that is something that you outsource, then and that you look to hire so that you know you can go in and really double down on your visibility because you don't feel burnt out because you're writing all these emails that you don't enjoy.
Speaker 1:Yeah, yeah, I think something that you and I have done well is honoring that. For us, human design it's not the end-all, be-all, but we really resonate with some of the attributes of our types, from human design, from anything that gives you that self-awareness to not fight it, to be in a state of acceptance of how you can work smarter, not harder. So, for example, I'm a generator and it doesn't bother me to sit down and do the boring work that nobody ever sees if I'm excited about it. And Meg is a manifester and so she's really designed to be out there informing and inspiring. And it would be crazy for me to be like no, Meg, you have to do the generator style work because we wouldn't be tapping into the greatness that she has to bring to the business. I would shrivel up.
Speaker 2:That would be so hard, yeah, and that's also so nice that we both understand that about each other. So find yourself at least a friend that understands that about you. And, last but not least, but test and iterate, because don't fear messing up or imperfection during a launch, because you're going to get, you're going to gather so much data, so much insight about what you like, what your people like. Much insight about what you like, what your people like. There's different seasons of buyers too, depending on the economy. Things like that. Like you have to test it out and understand that. Like, the next time you do it, things can change. I often remind people to like, just keep a Google Doc somewhere of launches so that they know, like you're going to forget things, right? So, oh, yeah, just like what you said right now about when you launch your mastermind, you had a close friends list. I was like, oh, that's a good idea. Like, when you're doing these things, write them down somewhere and keep a file on your mastermind, launches or whatever, so that you can test and iterate and know what felt good, what did well, so you don't lose that. I love that. Yeah, should we give our listeners some homework? Yes, so we'd love to leave you with some actionable homework for you to really integrate the show and be able to move forward. So if you do the homework and you want to share it with us, tag us on Instagram. We would love to see it, but the first journal prompt is we'll have this in the show notes as well.
Speaker 2:Reflect on your own tendencies when launching. Are you more like Chelsea, like focusing on the details? Are you more like me, diving into just taking action? Focus and get clear on who you are, what feels good to you, so that you know where you can lean into and where you might need help, and then, second, identify one way that you can balance your approach in your next launch. So, could you collaborate with somebody else? Could you trade? Maybe there's somebody in your community that loves writing emails and you could trade and hint hint, we do have something coming soon for that oh, that will help you.
Speaker 2:yeah, you could templates for emails, things like that, so be on the lookout for that. We're always trying to find ways to support you, and if you get clear on something here and you're like, hey, this would make my life and business so much easier, let us know yeah.
Speaker 1:It's good to be back in the recording studio with you, meg. I hope that everybody found this episode of the Intuitive Marketing Podcast as inspiration to help you bring the magic back into your own marketing. Our goal is for this podcast to be a compass in the chaos we know you get bombarded with information options and conflicting ideas out there on the internet streets and we hope you tune in to the next episode where we will be chatting all about how to set delusional, huge goals so that you're in the frequency of manifesting the life and the business that you desire. So really that dreaming big. How do you balance that with staying grounded and focusing on the next action that you need to take, without burning out or feeling like you are behind? This is a conversation I have with so many people on a regular basis, and we're going to be bringing a really fresh perspective to it, so we hope that you subscribe and make sure to tune into that chat. We will see you next time. Bye, everyone.