Intuitive Marketing Podcast

#20: How We Captured Months of Marketing Content in One Weekend

• Chelsea Fournier + Meg O'Neill • Season 2 • Episode 20

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We put our content batching skills to the test during our recent CEO weekend, creating a month's worth of marketing materials in just 48 hours.

• Planning in advance with a detailed Google doc of shot ideas and requirements
• Hiring a local content creator instead of struggling with selfie sticks
• Leveraging a photo studio at Chelsea's co-working space for versatile backgrounds
• Managing comparison-itis by finding inspiration without getting discouraged
• Creating strategic albums and organization systems for content management
• Realizing content creation is energy-draining even when it doesn't feel physically demanding
• Focusing on both personal brand content and joint promotional materials
• Shooting horizontal and vertical formats for different platform needs
• Taking screenshots of video frames to maximize photo options
• Getting creative with limited outfits while traveling with just carry-on luggage

Pick a day this month to capture your own batched content. Make a Pinterest board or shot list in advance, and choose one organization system that works for you. Come over to Intuitive Marketing Collective on Instagram and let us know how it goes!


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Speaker 1:

What if you could batch a month's worth of content in just one weekend? We put it to the test recently and in today's episode we are sharing how we did it and what we learned.

Speaker 2:

From booking a local creator to shooting strategic B-roll, to even grabbing time in a local photo studio together and talking through how we plan to use all this content we got from the content weekend. We're sharing our biggest wins, unexpected hurdles and even some mindset issues that we faced. Let's jump in.

Speaker 1:

Hey there friends.

Speaker 3:

Welcome to the Intuitive Marketing Podcast, where we ditch the bro marketing BS and bring you big sister vibes instead.

Speaker 1:

I'm Meg and this is Chelsea your new biz besties.

Speaker 3:

We met on TikTok in 2023. Fast forward to now and we have teamed up here to guide you through the wild world of marketing your business with heart and soul.

Speaker 1:

Are you feeling lost or overwhelmed, maybe unsure of your next steps? But you have a big vision of where your coaching, healing, speaking or writing career could be in the next five years, 10 years. Don't worry, we've got your back. We'll help you tap into your intuition, build a brand that lights you up and leverage proven marketing strategies to grow towards a six or even seven-figure business in a way that won't make you cringe.

Speaker 3:

We're actually here to help you bring the magic back into your marketing. Because marketing should feel good, not gross Grab your favorite drink, get comfy and let's get started.

Speaker 1:

So if you tuned into our last episode, you know that we were recently together for a CEO weekend in person, which was awesome, and when we were prioritizing what would be the most helpful use of our time, gathering content together was at top of our list. Why? Because, as the one of us that runs our Instagram account and social media presence for the agency and some other platforms, I know how important it is to have good quality images and videos on hand to capture attention through our content.

Speaker 2:

Now we had to prioritize squishing it all together, because we're not often together in person and maybe you don't have another person to plan around for a photo shoot, but maybe you're like me and on a day-to-day basis, you aren't just like rolling around the house or your home office photo shoot ready at a moment's notice. I'll be honest of the two of us, I'm likely the one that dislikes making marketing content the most Like I do it and we know we need to do it. We've got to be the face of things. But I know that Meg needs content of the two of us to promote this podcast and our agency services because we do it together. And I need an album on my phone of photos and one of B-roll. That's been so helpful so that I can easily create content for my personal accounts.

Speaker 2:

And maybe, meg, one day we'll invest let's manifest it, call it in. We'll invest in a big brand shoot with makeup team and hair and outfits. But for now we bootstrapped. We made it happen. It was fun, a little exhausting, maybe we were a little over-caffeinated.

Speaker 1:

But it was really. It was a little exhausting. Maybe we were a little over caffeinated, but it was really. It was a good experience, maybe a little overwhelming, but in a good. I have to create content and thinking through what kind of content that we wanted and planning that day out really helped us see how we can make content more quickly and at least in my brain, the way that I look at content. We did do some planning beforehand. Like I created a Google doc with plans in it. You did a content creator. So we hired someone local who was amazing and just so much fun to have. Instead of walking around Wilmington with a selfie stick or like a tripod setup, we had somebody help us do that and, like them, be able to give us some direction and kind of just made the content up, leveled it in a way that we were looking for and we really were.

Speaker 1:

We tried to be efficient with the use of her time and our time. So in the Google Doc that I created, we mapped out different angles that we wanted, different B-roll ideas that we wanted, and if you are in our community you can get access to that oh, that's right, if you want it I just want to share.

Speaker 2:

it was also so helpful, even though we hired someone to be there. It was so helpful for you and her to be like, talking it through oh, if you just hire a professional photographer who doesn't necessarily know about how you're going to use content, like the fact that we wanted to use most of the videos for B-roll videos, to have just us walking by or us just talking, and to be like, oh, make sure to leave space above us for text, right? Someone who's just looking at it for photography might be like, oh, let me center them. Yeah. So I think that the angles and your knowledge of how to guide even her who does that for herself all the time, it was really helpful, because it depends what you're trying to use the content for.

Speaker 1:

Yeah, and I just recently did a Instagram story series on this and then I made it into a reel on my page about how I do it for myself, to the behind the scenes, because you can take video and then I just roll through the video and pause on a good angle of myself and take a screenshot of that, and then that way, I have more photos to use as well. Screenshot of that, and then that way, I have more photos to use as well. So, like, when you're thinking about, if you're thinking about content in terms of social media, you want more white space, you want, you want different things where some photographers are just like not looking at it, this, that way. So it's like content can be used in many different ways. You have to just be clear on how you're going to use it in order to optimize your time. Yeah, yeah, it just helps with planning it out and thinking it through.

Speaker 1:

The other thing we did was we did talk about our outfits as strategically as possible. I was also traveling with a carry-on, so I had to maximize my space, and so we did that. And then we also booked your co-working space, which has which is like, so amazing and I'm so jealous and wish that we had this local to us, but had this awesome photo studio that was pretty much made for creating content.

Speaker 2:

Yeah, and the funny thing is, we didn't even think of it until that day.

Speaker 1:

No, I don't know what. No, you had that gem there.

Speaker 2:

I'm literally sitting here in my co-working space today and I remember being like, oh, we're going to need some more photos or more beyond what we got in that 90 minutes. So when we were working with Jess, we paid for 90 minutes of time and then we were like, oh, we still feel like we need to get more, and so then we came over to the photo studio. In the future, I feel like that photo studio was more valuable of time just because it could be so much more variety. With just white background or brown background, you can cut things out. It just looks really nice. It does.

Speaker 1:

And you could bring stuff. I don't know, it was so cool. I think your co-working studio is like a genius idea. Yeah, we need more of them.

Speaker 2:

Yeah.

Speaker 2:

So let's talk about some of the surprises and challenges that we encountered with this.

Speaker 2:

One is that just comparison-itis is so real, like even when we were in, I guess, in preparation mode, I had to just say I am no longer showing up on Instagram. Two days before you flew down here, I was like cannot scroll, because I was looking at some of the accounts of agency owners who I just feel like have it all together and seeing their brand photography and their brand imagery, and I knew that wasn't the level of what we were going to be getting out of this weekend, and so I just had to be like I'm not subscribing to that right now. It will not be good for my mental health. Subscribing to that right now, it will not be good for my mental health. Yeah, you got to protect that. And then I think, also while we were even in person together, like in the photo studio, we found a couple accounts that had really good like B-roll examples, and I'm just such a dork and like I'm not as good of an actor as some of these creators are to have a serene face and look the part I don't either.

Speaker 2:

I know it's just like oh gosh, and so you could just get into the comparison-itis, but I think it was super helpful to have just inspiration of oh, what are some angles, what are some ways that I could be moving my body with interest for B-roll. That was super helpful. You were a rock star putting together a Pinterest board and shot list. I feel like once you're in the mode of taking photos or videos of yourself, you just get into that. What do I do with my hands Right? Where is my hand? Should I hold this cup of coffee? What do I?

Speaker 2:

do A fail on my part I will own this is that my son and I went downtown and did some location scouting. What I did not do is check local events or the calendar to realize that it was St Patrick's Day and so several of the places that I actually wanted us to go when he and I went and checked during a weekday, that was not a parade. And then when we showed up and realized, oh my gosh, it's St Patrick's Day, it's a parade, things are blocked off. So a lot of the places that I felt like we would have been able to get more like inside shots, coffee shop, just like some of the vibes that I thought we would be able to get we weren't able to. And so in hindsight, if you're doing outside scouting, look and see if there's going to be a parade, pay attention to the world. And then I think, the last thing, just as a I wouldn't necessarily call it a challenge, but just once we walked away from that day and we were both just we have 200.

Speaker 1:

Where do we put this? What do we do with?

Speaker 2:

this? How do we share this between the two of us? How do we edit? Like, we can't just sit here and edit these photos. That would take the rest of our time together, and so I feel like that a lot of that has fallen to you, so I'm curious to hear how you're navigating it, but I feel like it was exciting, overwhelming.

Speaker 1:

We both went back home after and I was like I'm going to go take an Epsom salt bath.

Speaker 2:

We both did some subliminal. A little bit of subconscious reprogramming and just realizing if you're not someone who does that day in, day out, like it is.

Speaker 1:

it's energy draining, even though it doesn't feel like you're doing that much. Yeah, it definitely is. It's so to me, even though it did drain my energy a little bit. It is really fun. I really love thinking about content this way and I think that we can do this in shorter bursts for ourselves. Now that we did it once, it's like very repeatable, yeah. So I would really highly recommend trying to do this for yourself. If you're listening and just messaging us, or if you're local, I'm going to do some. Now that I'm going to have access to the work bar in two days a month, I'm going to try to use some of that time to do some matching stuff, which will be good. That's awesome.

Speaker 2:

Something that I've been saying we should do for ages is just having a like brunch date with my husband once a month. We would like get dressed up, go out and have brunch and then be like can you just get 10 short B-rolls of me? Because again, then you could do the screenshots. Like, even if it's not a big experience, if you've got a instagram hubby or partner, like someone who can help be on the other side of the camera, a best friend maybe, even just if you have another friend who's a business owner, just like, hey, let's just take an hour split time, get a bunch of stuff together, even if it's not in a photo studio, just somewhere with like good lighting outside, whatever's going to work for your brand yeah, it's really helpful.

Speaker 1:

I think it's helpful to just have it on your phone, knowing that you can create content on the go and the batching is just like one part of the organization. So, in order to get really organized, I feel like creating albums, like create a B-roll album of your like. We have our business. Setup is a little bit different. We have our personal brands and then we have our brand together. But making sure that you have it organized that way so that when you go to open Instagram or even you go to open TikTok, you know where your stuff is. I really have to finish organizing because I'm like scrolling.

Speaker 1:

But it also, luckily, iphone is so organized by date too yeah, so that's helpful. But then also uploading some of it into Canva. I do a lot of my editing video right in Instagram or CapCut. If I need something more like extensive, but you can upload the pictures Like I will take a lot of the screenshots from the videos and then upload them to Canva so that I can create yeah, I can create carousels in Canva very easily or just do it straight on my phone for Instagram.

Speaker 1:

And then what we really realized is like there was no way that we were going to edit all of that together, because that's like when a photographer takes six hours of content, it takes months for them to, it takes so long to edit. And we really I really realized why. Obviously, so I know what. I'm able to look at the content, see everything that we captured, and then when I go and sit down to make a reel or know that I need to like access a picture, I can know what part of our photo shoot and then bring that stuff over to wherever I'm editing it.

Speaker 2:

Well, and I think it was also interesting because we were working on getting as much content as we could for the Instagram social media promotion, but then also redoing our website, and so I kept telling make sure to get some horizontal right, Because just thinking about the formatting of having space for B-roll.

Speaker 2:

I was then saying, hey, this looks like a great outfit or combination. Can we also get one horizontal, so that we could maybe have one for a hero image on the website? So that was fun just to see going through and, oh, this could be used for, this could be used for that and sorting them after. It's still exciting. I still log in to the little folders I've set up and I'm like, oh, I feel more inspired. You know, there's only so many times you can just take a selfie of yourself in the same setting and feel like it's exciting.

Speaker 1:

Yeah, yeah, especially where we're not together, like it's fun to be able to be, like, oh yeah, like we have this and you tap into that energy of us being together, which is great.

Speaker 2:

Yeah, so this is really hopefully an inspirational, kind of like aspirational episode for you to think about. Do you want to find a way to set yourself up? I often think about batching content as just taking care of future Chelsea or future Meg, that it's really creating a system that's repeatable, like Meg was saying, and so some homework. If you want to even just dip your toe into batching content in any of the ways that we've talked about would be to pick a day this month to capture your own batched content. So that could be DIY, going out with a tripod, somewhere with good lighting, it could be having a professional, it could be recruiting a friend, a partner, maybe in advance.

Speaker 2:

You take that time to make a Pinterest board or a shot list, just so that you can stay focused and avoid that decision fatigue in the moment and be like, okay, we got this, we got this, and then choose one organization system for your content. Are you trying to organize an album on your phone so that you'll be more easily able to just upload right from there? Are you trying to load everything into Canva? Set up folders in Google Drive, just finding like one way so that you know where you can go when you need that visual content and give it a shot. We would love to hear how it goes. If you play around with this, make sure to come over to Intuitive Marketing Collective on Instagram and let us know how it goes. It will be very helpful if you do it, I promise.

Speaker 1:

So we hope that you found this episode of the Intuitive Marketing Podcast as inspiration to help you bring the magic back into your own marketing. Our goal is for this podcast to be a compass in the chaos we know you get bombarded with information options and conflicting ideas out there on the internet streets. We hope you tune into the next episode, where we'll be talking about the pressure so many of us put on ourselves to look and be a certain way in the spiritual and intuitive space and how we can overcome that, together with authenticity.