The Future of Websites: Content, AI, & Personalization with Matt Olson | AI-Branding Podcast S1, E3

SUMMARY
In this episode of the AI-Branding Podcast, host Mark de Grasse chats with Matt Olson, founder of MGO Studios. They explore the evolving role of websites in branding and marketing, emphasizing the need for businesses to invest in content-rich, community-focused sites. Matt shares his insights on how AI is transforming website development, from creating personalized user experiences to generating vast amounts of content efficiently. They also discuss the importance of maintaining control over your brand's online presence amidst changing social media landscapes. Whether you're looking to modernize your website or integrate AI into your digital strategy, this episode is packed with practical advice and forward-thinking ideas.

TOPICS
- The evolving purpose of websites in branding and marketing
- How AI is revolutionizing content generation and website personalization
- The importance of building community-focused, content-rich websites
- Challenges and strategies for maintaining control over your online presence
- Future trends in website development, including AI-driven dynamic reconfiguration

GUEST LINKS
MGO Studios: https://mgostudios.com/
Matt Olson on LinkedIn: https://www.linkedin.com/in/molson1975

ADVERTISING LINKS
How to Build Your Brand Pillars Course: https://aibranding.academy/build-your-brand-pillars-course/

Transcript

Hey everyone, welcome to the AI Branding Academy podcast where we talk about the integration and meeting point of content, branding, marketing, and everything AI, trying to give you guys the tools and knowledge you need to prepare for a future that's AI powered and completely different than it is right now.

Today I have one of our AI branding partners, Matt Olson, the founder of MGO Studios, and we're going to be talking about websites, specifically the function of websites today and kind of where, uh, they may lead. To in the near future. So welcome, Matt. Hi, thanks for having me. All right. So, you know, websites, uh, yeah, I was, I was in website development for like six years or so, and I've, I've built quite a few, I have lots of opinions about what they're for and how they work.

Uh, but I really think all of it's kind of changing these days. So what's, uh, what's your current perception of, uh, the purpose of websites when it comes to marketing and branding companies, I mean, I think the main purpose is, I mean, and will continue to be it's I mean, it's the forward facing most visible part of your brand as a as a company.

And it's just something that you have to have to put out, um, you know, your best foot forward on them. Um, it helps you, uh, generate leads, tells people what you're about, what you stand for. And then obviously, it helps you sell, you know, what it is that you sell. Nice. Okay. So pretty much, uh, where it's always been, uh, and like the scent, the, the headquarters of the brand online. 

Absolutely. Absolutely. And I think, you know, it's going to be more, you know, especially as some of the, uh, social platforms, uh, become more and more saturated and change the rules a bit, I think it's going to be more a spot where you kind of start to bring your own community into, right. To sort of keep them in your ecosystem as opposed to on somebody else's space that you rent from them. 

I love that. You know, a lot of people don't really think about, you know, how, how social media works or how search engines work or any of the big platforms you just think like, Oh, it's just a public space that we all use. But though I always tell people, I'm like, no, that's your competitor. You know, ideally all of your customers come to your website.

site for the knowledge that they need. And then when they're ready to buy, they've already been coming to the website, but so many people just look at it as basically like a sales brochure. Like, okay, I'll put all my stuff on there to impress people. So they take whatever the next step is. Now, have you seen, um, any kind of changes?

I don't know, the last five years or so, cause I was in it a while back and it seems like it's pretty much, it works essentially the same as it usually does. I think more people have websites, but. You know, they're still using them basically how they always have. Yeah. I think they're using them, uh, basically how they always have.

I mean, I think some are getting a lot more content on them now, you know, now, especially that they can generate it faster with the, with the AI stuff. Um, but I mean, I think, you know, it hasn't changed a ton yet, but, but I think we're on the cusp of, of things kind of really, you know, making a turn. Nice. I like that.

What's, uh, what's the turn you're kind of predicting? Um, you know, again, like I said, kind of having it act more like a community for, for people like in your ecosystem to gather or people that are like minded to, you know, gather and get new information on a, on a regular basis. Right. Kind of like, almost like, you know, like a coffee shop or, you know, like some of the, like some of the Facebook groups, you know, I belong to, I don't know, dozens of Facebook groups that I go into.

Right. I think I'd like to see that kind of changed to where it goes to other people own ecosystems and out, you know, out of those programs. Yeah. Well, and I think that the trends, especially for like the younger generations are leading towards that, like saying that you're going on to Facebook for anything, I'm sure for a gen Z or is like, Okay, grandpa, like, you know, I still use it cause I'm like our whole communities on there, but I do think that you're right.

The transition is happening. I think, um, you know, I think we're just starting to understand the game, uh, because in, in social media, like they've made so many, uh, decisions on how traffic goes, where they essentially discourage everybody from leaving the website, literally penalizing you if you put say a external link within a post, which is why you see a lot of people like me.

I'll say, you know, Lincoln comments. And it's specifically there because you know that they're not going to share the information if you're sending people off platform. But even that really shows people like, Hey, this is, this is not your buddy. You know, your buddy wants to send you traffic without you paying for every single thing.

And I think, uh, up until like kind of the, the recent domination of tick talk, where. You know, people are saying like, Oh no, I get traffic. I make money from TikTok without having to spend money on, on the ad platform necessarily, uh, is really shifting it. And I've seen that on Facebook where they're actually sharing more organic content.

I don't know about how much traffic you're getting from it. Uh, but it's, uh, it is for sure on TikTok, right? Well, technically you get that from all platforms, but like, even like LinkedIn, LinkedIn wants to be the next, uh, you know, Google essentially like the content plat, the only content you need to read is going to be on LinkedIn.

And I'm like, I don't think people like that anymore. And I think. They don't trust it, you know, I personally don't, I don't think that people can, yeah, can trust it like a single source. I know that I don't, I mean, just because it's, I mean, even if you've got people talking from both sides of the aisle on a political thing, or, you know, on ideas for marketing or business, I think that, You need to be in different communities and different spaces to kind of see what other people are saying, you know, on, on both sides.

And you can't do that just in one spot. Yeah, no. Well, and, and honestly, like I want as much control as they have. Right. Like I, I want to, you know, I, well, I always call it privatizing your following, but if you want to privatize your following, you know, most businesses need to do a lot more work than they think they need to in terms of updating their websites with, you know, content.

with new content. I mean, honestly, when you look at most websites, like half of them don't even have like the address, like the business address and a place where people can find. So I think it's just exactly what you said. I mean, people are going to have to be putting, you know, as much content on, on their, on their own websites as there are on social media, right.

In order to kind of generate that interest of wanting to come back. Um, so I mean, I think it's really gonna like up the ante on the load of content people need to put out to, you know, get people to come back. Now for the websites that you build, how do you kind of infuse them with more content? Because a lot of people, when you say content, they kind of freak out and they're like, Oh, I don't, I don't have time for that.

Or, you know, that's not going to make me money. So I don't want to spend time on it. And I usually argue that it's an operational. you know, imperative where it's like, Hey, you should build the FAQ section because it'll literally make your customer service easier to execute. Uh, but, but how do you go about just convincing your clients like, Hey, we need to add a lot of content on here. 

You almost have to beat him over, over the head with a baseball bat. I'll put it sometimes. Um, yeah, I mean, the FAQ section is definitely a good space to start. And I always recommend that. I mean, just me as my own business owner, I, I, you know, there's so many things that You get asked on a regular basis that, you know, if you could just put that out there on your website, uh, and, and help people out and help them find their stuff.

And then from that, even with the FAQ section, you could then turn those into like a direct marketing campaign and you could, you know, reach out to your, uh, your email list and, and send those out. So I recommend that. Um, one thing that I got turned on recently by some really very smart guy I know was, um, creating content machines in particular. 

Podcasts, . So like one of my next ones, I actually have one set up on Friday this week to kick off doing their brand pillars. And we're gonna do, uh, really kind of rebrand. Um, this, this company, they're a, a nonprofit that's kind of near and dear to my heart. And they're gonna, we're gonna do, you know, do their whole, uh, brand, uh, book.

And then we're going to start creating their podcast. It will be video and audio, um, some long form, short form. And then from that, we'll take those and turn them into, you know, short form stuff to put on spaces like TikTok reels. And then. You know, uh, haven't translated and turned into, um, text content as well.

Nice. I love that. Well, and podcasting is an excellent way to add lots of content without actually having to try super hard. Cause I always tell people in terms of making up content, like podcasting is the easiest by far, because all it is, is a conversation that you're probably going to have anyways. And now you just recorded it.

And now you have, you know, I don't know how many were 30, 000 words. Like you have quite a bit. And then just with that, and then with those 30, 000 words, you can break it up into so many different smaller pieces of things that then you can give, you know, graphic treatments to for visual stuff. Um, and send out.

It just, I mean, it's just like a gold mine. Um, and, you know, I think, especially if the companies are. In a, in an area where they have a lot to teach to their clients on a regular basis that when they're working with them, you know, marketing companies are like that, but nonprofits as well, um, are like that.

I mean, they just have a lot to talk about and a lot to explain. Um, I just, I, you know, they've got so much opportunity to make content that they could, I mean, they could put new stuff out every single day. Not hit at all, right? No, I, well, and the thing is with content is sometimes that happens, you know, it's, it happens often where like your content doesn't land or it's not clear enough or all these different reasons, but I think people think that, you know, if they failed once, then like they're done, it didn't work.

Content doesn't work. And then you stop generalizing and just be like, yeah, most of content doesn't work. You know, the, the biggest creators are actually putting out You know, sometimes dozens or hundreds of pieces every day. And, you know, it's just how, uh, you know, the magic works between the content and the platform and the content and the user and the content and the time of day, you know, content and current events.

Like there's no way you could even predict what's going to happen. So you just got to get out there and make lots of stuff and then you'll figure it out. You know, figure it out. Exactly. And I think, you know, I mean, you get better as you go along. But even some of those things that don't really hit, it's still, I think, especially if it's posted somewhere, like on your website or a spot where people can go and access it.

I mean, I think it builds brand equity and it gives people who are newcomers that maybe haven't heard of you and just got turned on to you can go through and go, Oh, my God, look at all this, you know, information that they have. It's, you know, what a value and go through and still, you know, really get something out of it.

Um, and then, you know. If these companies are looking to somewhere down the road, go and sell their company, they can point to that as an asset, you know? Oh yeah. Well, I, I, I, you know, repeat the same thing all the time where I'm like, yeah, the brand equity will add maybe millions of dollars of value to your company, because it's not just a revenue stream or a list of clients it's.

A database of information. And now, since we have AI, you could essentially just take that dataset, plug it into an AI, and now you could find out everything you want about a brand without actually doing any work, you know, it's, it's incredible, but most companies don't have that information. So, so if you're saying, okay, client, we need to like the nonprofit you're working with, um, you know, yeah, you start podcasts.

But what, what kind of content creation does that lead, uh, to, for the website itself? Would you say like a post per podcast episode or like how, how does it impact? I think it depends on, on what the podcast episode is. I think some of them will be one post. I think some of them, you know, in particular with, with this one, I mean, it could turn into multiple posts.

Um, it's for, uh, for a rare chromosome disorder that, uh, that the people who get it. I've never heard, nobody's heard of this, this thing. Um, and so, you know, I, I think it's, it's, uh, you know, you, you do a podcast episode and it becomes at least a blog post, if not several, it becomes several social media posts that can educate people on, um, Potentially like mini magazines or, you know, lead generation type, type stuff.

Um, and maybe even some of it, uh, gated behind a paywall for, you know, if you donate a certain amount of money, you get access to this type of information. Right. So, uh, I mean, lots of, lots of potential that we're fleshing out. Well, and then you have, like you said before, the, the splintering, you know, of, uh, content for social media, where once you have, you know, the piece, and I always say like, as long as the home base is on the website.

So for like my podcast, I always have a podcast post category on the website. And then once I have that, then I'll, uh, distribute it through. whatever platforms, but most of the time when I'm sharing it online, I'm not going to send people to iTunes or I host through a buzzsprout, uh, I'll send them back to the website episode and that way traffic, right?

You get the traffic there and then, you know, maybe they hit on something else on your website, you know, maybe, you know, if they can access the, you know, the podcast there, they'll Listen to that in the background while they're doing something else on your site, right? I love that. Yeah. And it's, uh, it's, it's easy.

And, and honestly, even from, uh, you know, I was talking about operations, but like an operational perspective, it's way easier to say, Hey, new employee, here's the post list on the website. It contains all of our, uh, you know, episodes. I need you to go through each one of the episodes and find a 15 second clip that we could share on social this week.

Uh, because the theme of this week is X. And that's how I need to do so even from like, uh, just running your business perspective, it actually adds a ton of, uh, you know, value, uh, without actually having to try. Uh, now let's, let's talk about SEO because I know, you know, I like, I have my major concerns about the direction of SEO and what, uh, Google is going to come out with based on their own press releases and press conferences.

Uh, what do you think is happening with SEO and how is it going to potentially impact website traffic? Yeah, I mean, I think it's at a spot where everything's changing for us for SEO, right? Um, you know, especially with so many people kind of jumping, jumping into just like a chat GPT or some of these other assistant tools were there.

Asking the questions that they want to know in there instead of searching the web in a traditional way on on Google. I think it's kind of getting turned on its head and even more so as as the months and months go by. So, um, I don't think it's going to completely die and go away. I mean, you're always going to need.

To have your sites optimized for, for search engines, but how those get, how that like formula gets tweaked to work for AI and chatbots and stuff is, is going to be interesting for sure. Oh, yeah. Well, and I think it's, uh, I mean, what we've seen. seen, you know, we're all so excited about AI, but if you really think about it, uh, they've stolen all of the content that we've all made from the last 20, you know, not 20 years, probably 10 years at least, uh, and have are now powering their monetized AI with our content.

Like, that's, that's the way I see it. And so I'm kind of like, you know, in the future, not only will you need a website, And so I'm kind of like, you know, in the future, not only will you need a website, but you'll actually have Start securing or trademarking or some AI variation of that system, uh, in order to protect your content from being, uh, used to make somebody else money.

Um, do you see, I mean, just, and this is, this is, it probably should have given you this before, so you could think about it, but in terms of, uh, preparing your client's content for. You know, this situation where it could be stolen by AI. Are you, I don't know, trademarking all the pages? I know we always have our copyright at the bottom, but are you doing anything else extra?

That's going to be. Challenging, I think trademark and everything you put out. So, I mean, I mean, one way to do things, I mean, depending on the company and the site, I mean, if it's in it, especially if it's an educational type thing where the content really is valuable, I think there's going to be a lot of cases where you can just start, just start gating.

The stuff, right? And you put some of it out word facing that the bots and anybody can can get but it's, you know, a short summary of thing maybe or, you know, just a teaser and if you want more, you got to give us your at least your email address or something to get to get past this, you know, uh, Gated, you know, if paywall or, you know, freemium type type model. 

Yeah. Well, and you see that a lot with like, you know, uh, what the Associated Press or, uh, the Atlantic, like these websites have, they'll, they'll tease you with the content. They'll say, Oh, here's the first hundred words or something. And then if you want to read the rest, which I don't think it's, it's taken on yet because I could just look somewhere else.

No, it's like, we don't want them. Exactly, and that's going to be the challenge is that, yeah, you can just look somewhere else. Or, you know, I don't have time to put in my stuff or whatnot. And then on the flip side, I mean, if you're saying we want to trademark every single paragraph on our website. That's going to be challenging from a, just from a legal team perspective.

Right. So I don't know, it's interesting to think about. We have an amazing limited time offer that you won't want to miss introducing the build your brand pillars course from AI branding Academy, your gateway to mastering both traditional branding and AI powered marketing strategies. With this course, you'll gain invaluable skills in creating strong brand foundations that stand out in today's competitive market, perfect for innovation leaders like you.

Don't wait, take advantage of this special offer before it's gone. Head to AI branding dot Academy. That's well, I think you're right though with the gating, because I think gating is, uh, probably the easiest, most direct step to start to limit it. But a lot of people, well, a lot of people haven't set up portal.

User membership systems before, and they're way more complicated than you think, because there's just so many nuances with restricting information, how it's restricted, how do people, you know, when people do hit restricted content and they don't have a user, like how do they set up a user? Like there's a lot of stuff.

Um, do you, do you do a lot of these in terms of, uh, the websites? We don't do a ton, but it's, it's definitely something that I think I'm going to be. Kind of like packaging up for sure in the next six months to because I really see it turning into something. So That'll for sure coming. Nice. Well, I love that.

Uh, any other features that you think are going to start to become like kind of a necessity on, on websites? You know, I think it's, it's funny cause I, you know, I've been doing, doing this for like 20 years and I'm like, it hasn't, the capabilities haven't changed that much. Actually, the capabilities were way cooler when we were all using flash.

Right. I mean, you could do awesome animations and you, you, you. Floaty stuff. And you can move, it was almost like a game. Uh, yeah, I mean, was, it was super easy to implement. So it was like, everybody had these crazy things in their websites. And now it's like, you look at it and you're like, Oh, we can't do anything like that anymore.

Anything, it all looks the same at all. You know, I, I, I'd like to see some, some websites come along that doesn't look exactly the same as, as every other website, but you know, without getting too wacky on, you know, like we used to do, like you said, in Flash and stuff and having like mystery, mystery menus and stuff.

I mean, it's hard, hard to say. Yeah, I think it's well, well, I think there will be some bigger advances. And I do think that websites will change as soon as, uh, capacity increases. Cause really right now we're just so restricted by internet speed. And then, um, I don't know, privacy, well, not in America, but if you look at like the European websites, like the GDPR privacy restrictions are really, uh, limiting the amount of stuff that you can do, uh, in terms of disclosure and collecting information.

Um, do you think that that might happen in America? Um, I, I think it'll start to a little bit at some point. And if people get sued, we're the, we're the gonna have to put in some restrictions. Um, I mean, another thing I see maybe coming is even more and more personalization. I mean, there's a lot of personalization Already, you know, in the web, but, you know, I think in the future we'll, we'll start seeing stuff that, you know, you and I can both do the same website and have a completely different experience and get different concepts of who we are.

Right. And, let's talk about that. Cause I, I've, I have my, my theories about, uh, kind of, uh, reconfigured websites based on user preferences. Uh, is that, is that where you're thinking? That's what I'm thinking. Yeah, exactly. It's especially for the bigger corporations and the bigger, you know, You know, sites that have just thousands and thousands of pages of content and, and different avenues and different choose your own adventure sort of endings that you could get to.

Right. Um, those types of sites that I think will, you know, when you get there, you're going to have your own feel and your own content served up that is based on your preferences and based on who you are and where, you know, and where you are. I love that. Well, technically we could already do some of that stuff.

If you said like, Hey, they land on the homepage of the website and you say, Hey, do you want the bare minimum? Or do you want all the information and you select one and then reconfigures based on that, but not even reconfigure what we would do today is we just build two websites essentially. But what you're talking about is like a dynamic process of reconfiguration that's done.

I mean, the only way I see it being used. Like widespread use is if it's almost automatic, like it's a plugin, like, Oh, the plugin. And then it does all the crap. Exactly. It's, it's something automatic, not something you necessarily choose. It's just something that somehow that, you know, the website is. Track to in some sort of a way that it knows kind of what, what kind of stuff that you like, you know, inherently.

And then as you interact with that more and more, it learns more about you and then changes it. Yeah. Well, I mean, and really that's what AI does is, is pattern recognition. So I think if you had an AI that was tracking your behavior and, um, I don't know, your content consumption to realize like, Oh, Matt really likes articles, but he doesn't like long articles.

He likes. 500 word articles. Like that's the amount of information it's like you're already. Yeah. But then, you know, and then, then, you know, thanks to generative AI, as long as you have the formulas in there, you know, in terms of the content that can be reconfigured, then yeah, I don't see why, why all of that's not possible.

Even today, I think it could be right. I mean, I think it just would just take that user to interact with that website, you know, probably in some way and, you know, manually put in permission of, Hey, This is my email. And then once you get an email, you know from that website or from from that organization Then you've clicked a few buttons then you're into their ecosystem and then it can really I love that.

Now, where do you see, uh, say the AI chatbots coming in? Because I remember it's funny because chatbots were cool, like 10 years ago. Like I remember when everybody's like, Oh, the chat bot, it'll make the sales for you on your website with you doing nothing. And I'm like, I don't think that's real. And I think maybe, maybe I still think that people are always going to want to have some sort of a human experience.

And I think that the chatbot stuff is very helpful and is like, a really great FAQ section, right? So you can get all the top level stuff figured out that you would normally have to, you know, in the old days, pay an admin to sit there by the phone to pick up and answer questions. I think, you know, that's what the chatbots are kind of always going to be good for.

I don't see them. Replacing a salesperson, though, you know, a good salesperson that can actually talk to somebody and explain why or why not you should be, you know, buying some sort of a product and what the little intricacies. Yeah. Wow. And that's, that's the funny part. Cause people think that you could just, Oh, I'll just plug all the information AI and I'll just figure it out.

It's like, nah, they are. Well, what we do as people is we read each other constantly, right? It's not like, Oh, Hey, Matt, how's it going? You're like good. And then I'm like, okay, well, I have the information. He's good. Like that's, that's the end of the story. Like if I was a robot, yeah, I, I, I got the user input, like I'm set, but a person knows like now, you know, there's a lot of, uh, you know, nuance in that answer just by itself.

Plus I'm going to, uh, you know, project my own perception of how I feel and what I think of you based on my previous conversations with you. And then now all of that is incorporated into you saying good. And then now the conversation might go a completely different way. Yeah. Versus an AI will just be like, got the info.

I'm good. He's good. So now we could, let me do my good script. It doesn't build the same kind of trust, right? It's like, I mean, I think you can only trust. A machine so far, right? Because you just inherently I think I feel like I know that at some point that machine is going to break or there's going to be a bug or a glitch or something's going to happen.

Whereas like, and that'll only get me so far. And then, but if I talk to a human and really get, you know, especially if you're, if you're buying like a high ticket item, I mean, you want to know that what you're buying is, is worth it and isn't going to break or isn't going to, you know, lead you down the wrong direction.

And I think sometimes you can only, you know, Get that feeling from talking to a person, right, and like it's a kind of judging the emotion that they put into it, you know, and kind of feeling it out that way. No, and I think it's, I think it's possible, like eventually the AI could get that good, but I think we just don't have the capacity.

We don't have the energy. We, you know, and especially for an individual solution, because when people talk about AI, they're really talk about big business AI where it's like, Oh yeah, I could do it. You know, it's smarter than a PhD student or whatever. And you're like, yeah, yeah, maybe the university can afford that. 

But ours is an assistant. Yeah, ours is 20 a month. Yeah, it helps us get to the end point faster. It helps me grow my business. You know, uh, in a way that maybe I wouldn't have been able to do a couple of years ago because, you know, maybe the stuff that's doing is like an admin level, sort of a job that, you know, as a small business, it's, it's, you know, for, it's hard for some of us to afford a, you know, 30 an hour employee even, right, just to do that stuff.

But if you can have something, you know, like a bot assistant in there to kind of get through some of the beginning stages of that, of that sales process and then take it. And, and kind of, um, take them home. I like that. Yeah. Yeah. Almost like just the onboarding process. Like, okay, you've made it to this point.

And so now we're going to up level you to the human who's going to tell you all the information you want to do. And kind of thing, which is funny because it's, you know, with just in terms of using robots instead of humans, there's actually a website I can't, I can't find the name for it, but there's a website where your AI agent can hire a person to answer questions.

To make them better, which I thought was hilarious. Fascinating. Well, and that's where I think we're heading. I think it is going to be an integration of the two. One's not going to destroy the other because they're both necessary. You know, even people in jail, like let's say that you did have the super duper AI that was going to, you know, smarter than every human could make other AI, blah, blah, blah, blah.

It still doesn't have content. And, and that's what humans are perfect at is content creation. So I think we're going to be okay. And that's why I always tell people, I'm like, Hey, build your website, fill it with as much content as possible. And, uh, you know, systematically or do it systematically if you can, which.

Is really hard for people to, to get, uh, but in terms of just collecting some of that, the original content, do you have any tips for how to get the information you need out of a client? Oh, wow. That can be, um, that's as a web designer, um, And marker, that's that's typically the hardest thing to do. Um, if they don't already have an internal content team to kind of give you the stuff, um, that that could be the most challenging thing.

Um, it's just constant communication really. And having a, just a clear system, a clear process that, that, that You need to go through, uh, in order to kind of get their website up and rolling and you don't go forward on on any step in the process unless you get that content from them and whether it's they give it to you that they've written it or you get them on onto a onto a zoom or into a meeting and flesh it out with them, I think, in some spots.

And, um, I mean, that's where I'm going to be going. You know, with this year too, is, you know, if any of them are kind of like balking, I'm just going to start creating the content and, you know, we'll just do rough draft and we'll use the AI, um, to do it and, you know, hopefully maybe we've got them through, you know, you know, a brand pillar system so that we can sort of, you know, confidently create some content that really is, is, uh, geared towards their brand and then they'll just have to come back and edit it and say, that's working and that's not working.

Nice. Thanks. Well, that's better, you know, because I remember one website, I just couldn't get the client to give me any information and so I wrote one paragraph and I used that same paragraph throughout the entire website and it was like a 20 page website and then they didn't care. And so I was like, okay, I mean, it looks, it looks cool. 

There's different types of like lorem ipsum. I don't know if you've ever done. There's like pirate ipsum and Arnold Schwarzenegger ipsum. Cupcake, it's them and you know, stuff. So you can go get filler words that are, that's like Laura Memphis. I've done, I used to do that. But I think right now, I think my, my next strategy is really just if they're just not giving it to me and we've waited and I'm just going to write it with AI.

Yeah, well, yeah, I would help with your interview process too, because really, if you just had a conversation, like we're having a conversation, I'm going to transcribe this video into, you know, words using descript. And then. I could, that's how I get the summary. It's how I get the title. And you know, for you, you brought you the same thing where it's like record and, uh, you know, pull the content.

That'd be good for a homepage. And then boom, it's done. Or here's the outline. Here's the headlines for the homepage. Uh, give me content for these headlines based on the transcription. Yeah, it'd be like five second task. I mean, that's, that's awesome. Yeah. And I think for the smaller sites, for the smaller companies, for those companies that just, you know, I just need a website kind of, kind of companies, you know, I think that'll be fine for them because they just need something that looks good and sort of sounds good as well.

And then, you know, the ones that need to take it to the next level, we'll engage with you more and be, you know, more involved and be, you know, put more skin in the game as far as like getting that content, right. You know, and then you'll be able to grow with them more. So I think, you know, I like to work with all kinds of different sizes of businesses and I think, you know, All businesses deserve a chance to kind of have some great stuff.

So I think there's, you know, different levels of things. So the starting ones and you know, those, those guys would probably have their website for, you know, a couple, maybe a handful of years even, but they don't do anything to it. And then maybe something happens where like, Oh my God, business has exploded.

Now we really need to do more to it. Then you take them up to a level where, okay, now we're doing podcast and, you know, weekly or daily blog type type thing, and then have different levels of, of that. I love that one. And yeah, well, and actually now there's plugins. I actually have a website, americanbaseballclub.

com, uh, built for my son and I have a AI app on there where you basically pre prompt it and then you create a list of topics and they'll produce one article per day. Based on the open, uh, AI API. And it's pretty decent, you know, it depends on the content though. Cause I'm, you know, I don't know that much about baseball.

So most of the time I still have to have somebody knows about baseball, review this stuff and be like, is this good? So it does help a lot, but at the end of the day, it's like, you need a professional. You know, check it out. Yeah. Yeah. I mean, if you're putting, you don't want to put out something that's of quality, you always need a professional to kind of look at it at the end of the day, just to make sure that, that it's right.

So that it's not hallucinating or making stuff up. Right. Yeah. Well, it's kind of funny because if you watch a movie, like let's say tennis movie, like Wimbledon or something, like your average person would go in and watch and be like, Oh, that was great. They play great tennis. Your tennis player will go in and be like, that's wrong.

And that's wrong. And you can't even do that. That move was impossible or they just look terrible and, but your average person doesn't know. So I think that's the, that's the danger. Um, but most people won't even notice anyway. So they'll just be like, this is a pretty website and it has words on it. That's it. 

Yep. Well, this has been great. I think, uh, you know, it's a, it's a interesting take. I love the, the perspective of, uh, kind of where, you know, it could go, how AI is kind of helping your process for onboarding clients faster and better and, and making sure that they get, uh, you know, content, whether they put in the effort or not.

Um, but that's, that's fantastic. So is that, uh, you know, if people need a website that can come to you? Absolutely. Yeah. Um, you can find me on just my, just my website, mgostudios. com. Nice. Well, definitely go there. Uh, we're going to, we'll put the link to your LinkedIn as well. So you can find your information there.

Uh, very happy to have you part of the team. You know, I think you're, it's funny because the people who have done a lot of this stuff and are now embracing AI, I think are going to be the future of, uh, of marketing. Uh, versus the people. And, you know, I was telling you about my, my troll argument before they're basically like, no, everything's staying the same.

And I'm like, it better not. Things have to change and evolve. And, you know, I mean, there's Gary Vee likes to say, you know, back in a couple of hundred years ago, people were still plowing fields with their mules and by hand, and then a tractor came. Um, And look, they're still farmers, but now I say the same thing about, you know, CAD, uh, software and engineers and, uh, x ray machines and doctors.

Like I'm, I'm old enough and have been doing art and design long enough to where I remember when. Hitting the drop shadow button in Photoshop made me feel like I was cheating and that I was throwing my art career away. You weren't doing the work of manually creating shadows. Uh, no, it's the same thing with graphic designers in Canva, where you're like, that's not real graphic design.

I'm like, who, who cares? I think it just all depends on the user, you know, that you can do real graphic design with how far you're going to get with it. It's another thing, but it's good for a lot of things. It solves a lot of problems for a lot of small businesses and a lot of marketing teams and stuff that just don't have the. 

Wherewithal to go to learn, you know, uh, the Adobe. It's just not practical. It's not, not practical, not really necessary most of the time. You know, that's the, that's the thing that the professionals don't want to hear ever, which is like, yes, it's not good. However, it doesn't matter. Like it does fine or, or it's the only thing that we're able to do right now.

And that's good enough. You know, I'll take Canva over PowerPoint. 

It's so true. I was, I was originally one of the hard converts cause I've been using Photoshop for 20 years or whatever. But, uh, yeah, as soon as I started needing to share, that's actually the turning point for me was I couldn't share the information. As easily because trying to teach somebody how to use Photoshop versus trying to teach somebody who's Canva, you know, you're, you're talking about, uh, a row boat versus, uh, you know, a hundred foot yacht.

Like, yeah, yeah, of course. This is too much, too much. Well, it's awesome. Well, if anybody needs a website, uh, please check out Matt's website. We'll put a link in the description. Uh, thanks a lot, Matt. This has been fantastic. Glad to have you. You're one of our, uh, newest, uh, AI branding partners. And so, uh, if anybody needs to exit, you know, once again, to AI branding, it needs a blueprint, needs to create your, your brand pillars, uh, go to Matt.

Matt knows what to do and you know, just so you know, you should always start your project there because, uh, they'll go so much smoother when people know what the brand is. So thank you so much, Matt. Appreciate your time. All right. Thank you so much for listening. This has been the AI branding podcast where we talk about marketing, branding, content, and AI all in one and trying to give you tips on how to prepare for a future powered by AI and vastly different from the way things are right now. 

Perfect. That's great. Uh, you want to smile at the camera real quick? Get a, get a picture. Hold on, I'm going to block it so I can, so let me do it. Now smile at the camera. 

Perfect! Alright, I'm going to try to put this together. I'll probably get this out by next week. And then, uh, I'll send you all the info to share. Hey, I got a, I got a shirt, uh, on today that I think you're going to enjoy.