AI-Branding Podcast

How to kill Hustle Culture with AI Revenue Systems w/Ivan Ivanka | AI-Branding Podcast Ep. 22

Mark de Grasse, Ivan Ivanka Season 1 Episode 22

In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Ivan Ivanka, founder of Markster.ai, a cutting-edge platform dubbed the world’s first AI Revenue System. Ivan dives deep into the real-world application of AI for business growth—shattering hype, emphasizing strategy, and revealing how systems, not hustle, drive lasting success. 

From reflections on the AI industry's current state to actionable insights about customer acquisition, automation, and building scalable revenue, this episode is a masterclass for marketing pros ready to level up. Ivan also shares his mission to help 1 million businesses generate an extra $1 million—and how AI, used correctly, can fuel that vision. 

Whether you're drowning in tools or dreaming of four-hour workweeks, this episode reminds us: systems win. Hustle fades.

TOPICS
- Why AI hasn’t lived up to the hype—and what small businesses should do about it
- The concept of a "Revenue System" and how it differs from just making sales
- Markster.ai’s practical AI use cases for automation, lead gen, and customer engagement
- Common traps business owners fall into (hint: it’s not lack of tools—it’s lack of systems)
- Ivan’s $300M+ growth framework: Growth, Operations, and Delivery (G.O.D.)
- How AI can amplify strategy—not replace it
- Why “amateurs hustle, pros systemize” is the mindset shift every business needs

GUEST LINKS
Ivan Ivanka: https://www.linkedin.com/in/ivanivanka/
Markster.ai: https://markster.ai

ADVERTISING LINKS
AI-Challenge for Managers: https://aibranding.academy/28-day-ai-challenge-for-managers/