Mark talks to Baroness Sue Campbell

Baroness Sue Campbell of Loughborough has changed sport in the UK.  She has driven change in the school sport through her tenure of the Youth Sports Trust, delivered the most successful Olympic and Paralympic results in London at the 2012 games through her leadership of Sports UK and then turned her magic to women’s football and the responsible director at the Football Association.  Whilst we focus, quite rightly on the results, we should not lose sight that these results were delivered through organisations that required setting up, staffing and managing.

With all these achievements and an ongoing commitment to Netball, the interview could have lasted all day, but the podcast focuses on what makes a successful organisation that can change the outcomes so significantly.  How do you create a culture around a mission and how do you lead that culture where everyone can buy in and perform above and beyond their expectations?

Listen to the podcast to hear how Baroness Campbell took UK sport from a two person start up to a £200M business that changed sport in the UK.  Find out about the focus and clarity of objectives that forced investment into successful athletes at the expense of traditional recipients and the positive effects that this generated.  Hear of the importance of putting great people around you to get great results and the importance of governance when spending other people’s money.  Baroness Campbell also talks about the importance of exercise in business if staff are to continue to perform and the need to keep the general population active.  In business, as in sport, Baroness Campbell advocates for a moral priority over a business one, recognising that the best organisations combine the two.

Sue Campbell, Baroness Campbell of Loughborough - Wikipedia

The Game Changer – Lessons from the woman who transformed sport – Baroness Sue Campbell