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Cut Through the Marketing Noise to GSD with Diona Kidd

GSD with Jeni

Chapters
2:37
Driving Results in Digital Marketing
6:28
Connecting Marketing to Sales
8:21
Building a Brand Experience
9:12
Aligning Marketing & Sales
11:29
The Reality of Marketing Promises
12:38
Marketing Gimics Don't Work
14:27
Marketing for B2B Businesses
20:55
Creating Synergy Between Sales and Marketing
23:01
Strategic Marketing: Aligning Business Goals
30:40
The Role of AI in Marketing Efficiency
35:56
Shifts in SEO with AI
41:31
Lessons on Leadership
GSD with Jeni
Cut Through the Marketing Noise to GSD with Diona Kidd
Mar 20, 2025 Season 1 Episode 13
Jeni Bukolt

In this episode of GSD with Jeni, Jeni Bukolt sits down with Diona Kidd, a seasoned entrepreneur and marketing strategist, to dissect the world of digital marketing. They cut through the industry’s buzzwords and empty promises, emphasizing the need for clarity and strategy in marketing efforts. Diona shares her journey from programmer to marketer, shedding light on how businesses can align their marketing with sales outcomes for real impact.

They also dive into the evolving role of AI, the challenges of adapting to change, and why simply throwing money at marketing won’t solve your problems. Whether you're a business leader, marketer, or entrepreneur, this conversation offers valuable insights on making marketing work smarter—not just louder.