What’s the difference between knowing what to do and actually doing it?

In this episode of GSD with Jeni, I sit down with Rich Mulholland—presentation expert, entrepreneur, and former roadie—to talk about what it really takes to turn ideas into action.

Rich has one of those career stories you can’t make up. He went from touring with Iron Maiden to building a business around helping people communicate ideas that move others to act. But what I loved most about this conversation is that it goes way beyond public speaking.

We talk about accountability, resilience, failure, self-doubt, and why most people quit when they hit the dip. Rich also shares his perspective on choosing your own “hard,” measuring success against your potential, and why communication is going to matter even more in a world where AI gives everyone access to information.

This episode is a reminder that knowing more isn’t always the answer. Sometimes you need to set the standard, make the decision, and do the work.

If you’re trying to get out of your own way and GSD, this one’s for you.