פרק 6- ניהול עסק בזמן מלחמה

ניהול עסק בזמן מלחמה זה לא רק לשרוד – זה לדעת לשחק נכון את המשחק.

בפרק הזה אני מפרק בצורה פשוטה וישירה איך מנהלים עסק בתקופה של חוסר ודאות: מה עושים בשיווק כשהקהל רגיש, איך מוכרים בלי להרגיש לא נעים, איך מנהלים תזרים מזומנים נכון, ואיך לא לאבד שליטה בתפעול, בצוות ובמיינדסט.

אם יש לך עסק קטן או בינוני, או שאתה רוצה לדעת איך לצמוח גם בתקופות קשות – הפרק הזה ייתן לך כלים פרקטיים שתוכל ליישם מיד. האזנה נעימה קובי :) 

Transcript

SPEAKER_00 0:00

Dope, let's make it a good idea. As bonatri la bar shivuk, yal shivuk, as shaniomer shivuk, maulachem barosh are maze betem shivuk, bamauchel shivuk, the girui plus anal pula shave ba le or garotanula sotmas and a kon kmachala tamohim barchov, merechim reh shle kourason borekas, nich nasim konim mu chlim, veloti holota burekas anakon, zebuk shivuk in mashushizi, bata mishlan khamishha hushim, spekulati. Garu talakh, kaut is tabruot, metal mehirak zorga, le shivuk, zorga real time marketing, le shivuk bezman milhama. Atahik dolashalachemate muse me, the shivuk me muman, benim shivuk organi, bonegahl, andalkohot, shall kimat call sector in makalim, mmim, lodia, call kohot, mul kadashot, machilimarosh, mkolinaparchanim lor relevantem Zehazman shelachem, le shavek laem, zehazman shelachem la zoo laem, lol shavek mulifnaamilhama, le shabek betua layo ter rik shit, shanoteta meser, ulay pachotmehira, tehibur, amatail share betoda, velyatzer tochen, shalotelaem, bitachon, veyet sivut, kolhadla mikso shelov, ezelom shele ki basov, a la kochotchelachem, e moshimba bait, zezman, laqpizlaimoda, zezman, liatzalem shivuk shze, gui plus analpula, zezman, la zolem be met ki, dafka bezmanilhama, la kohotchilachem zhimothem khare be. Azanilagi lahemhchev la satma mumanbe, asata vifkalim bhodesh, tlumatakzim shachem, Avalkel la timam ta' mesarim, betemat kufa, velo tzrimani, anniam dibatim imchhaw shlokhivat automatia, umalichma, a shukat zar, la kohot dokimoti, akheamilhama, dohim achha, tsrim, kolo kolo tsrim, maze kodum kolatso, maze kodum kolatso, besekeshlachem shteh, efshawiot, mit kadmem, ostemulhima chora, tsirazalhta khora, lod srim, lod strim shivuk, lod srim hirot, lod srim gyus, lod slimith ithit, itrachvut, lod'sim kloom, rakohim kadima pashwut, betem, la thlit betemla voda betem l mashkore, me shalimtipa, eta kivun, shivuk, lord srim, mesr al shivuk, the betem la timeta messer betsuane chola, le shanotulait mashani omer, eta dershaniomer, etat swa shanim de be ulaikodba gresivu tulayotehibu, aval shivuk al khlotreim, kidafkapo, kavu, abbemot kesef, shalkohchal kh mismehulashalem nachem, imdit nula empitawon nachon, ve matim la tkufa. Zelga shivuk, bonavo debera no seabash, zenikra tupim drrrrr mehirot. Az davka matkufazot atem khayavim, veratsuy shetimkeula l kohhochelakim ki maze mehira, mehira tova mehira mitit, ari mehira shave ezra, imatem khimashulem shotem, kanireta, zrulo, atemtit nulo erekh be muzaro shirut, vetit nulo pitaron, lemašhushu be medbe me tzari ħahshav Enzman lachon limko lolimkohtam, tamithavilim kohti mbalesek, bli shivukamehirot, enlachemesek, kolashar, zerak, rashim bareka, kolem kolzhta shivuga mehirotaval Dafka Hhshav, kmoshdi banan shivuk, lots remehirot, azulali sholyot shelot, ulay pachot lil kotz, ulaila timeta tzata erh shelalakwah, lemashu relevantilat kufaza, timatemadim shah shav, ešlachem la kuhot, mi kalmisom, miksamisem, velem rbetaxim shlam mukpaim kim tluimbe lodia, mustot kaleva kremo, varim shahadlupi lud bigalamihama be met, vemechha kim lemanakimo, masheseloye, pashutsehla timeta tzata erh, et mashtemet seimeta maslulet a shirota muzah, lemashulay, tipayoter na gish, tipyoterbe mechir, sholimla modbo, ulailiv not maslulet, kufal, shhachodashem, acha mi chamatigamerola vota mashberze, Aval, kol, azman limko be metla timeta ta'at erh, la metsuchelakoach, loritha samim shel mehir, oithaivut, mrakbi taivut ashav ulah, la klil ttipa, maslul shel cholesh behocio, la tzert kushat vada'ut, bahlata ki karega, kola o lambegadol, be koser vadaut echad gadol, okay, gama shetrampo samato, ve gamkolmashkowe, mihama beiran, ve umuz, neft, ve, a kolbis khaet. Okay,fka po mechhira, atem trini at vadaut, la lakoh, stomat, basof lakoh koneta lifon yh shav, efoniye, we mai kreli basoff stomat atem tschimni at vadaut, we kamala atimeta tsah lachem, la metsiuta, meon mod lov vadait, shelakoh, shelba la sakema Israel, mbshuti tsir vadaut, asbenimzit gam shootba mehir, lolo in mehhir, le shanot maslul, la tatulay mashu wachel, bleet khayvut, khodeshbehocho, rak la vota t kufava la su, vassour, vassour lachem, laf sik mehrot veenda var kazeh te mauhrim, ani kha kesha matsaviraga, nichakeshhezelo, lotalotha kesha matzaviraga, atata sepulothshav, ba shivuk shelha ba mehrochelhab, mashhezeloye, ki dafkahshav, bezman milhama, mi shasepulot nekholoot, ivneta shti tisadereta, etatvarim shulyu dahab, iglal sha shotef shatafoto, vi kademeta dvarimele, dafkahshav, bamilhama, zazma livnotata eseke dei la tsetma milhama zoti alsteroidim ki anashim tashivum lehliotpo, meash vibil oktober, le levalon, le kolmashko rehu shaloshani milhamot. Shi ral tigamer, ve levalon khati gamer, anashim ulkimli knotpo, knyari shit, betsuraumetorefet, attem s kimli hocham, levadeh, shem konim, mimchem. Yal, bonavor la khlekba, shhez nikha financim. As nyalif nash it'sloh l umkeya financing be podcast mispa shel, abdrichlesak metslih, new sekbizmanin kama, gatematpovatam shhomimerech, azanismarch tasu, okayv, shhlzale khaveru kavara balatasak shholazole, um kedhalam shikla fitstershla novelit kadem, velazo velashpia, chmoketa, matzrik vasushali mone financing. A gia la koch, betru amazon okay, uh betru amazon, ma kift a fritimisalim, thalu la volmaelloza. Vazwa malisha machim mu tashlo iskal t'haniano ma time shkali. Shalto, taggim tohimskalim shata mohhe, vespo tiful, valu gelem shelmazone, vesh poblai, vesh posman shelhavakolazo, we tokma time shekashta moh. Kamalishale kabakis berevah golmi, revergolmiz, maharti lahemagvanya basarash kalim, talihamashkali, ma revach golmizehamishaskalim z fresh, ben mehmehira, lemhirhomagale. Amatilo kama, timeskalim shalehabakis, bereva golmi, bazo marita de baraba I met Shani Lodia, Amartilo I met Shasol Halio Tatsma? Bazu istakelai Amartilo Tak Shiva ta ataloitanu, atabesk shonvatalodalikamisha lechalmana, Yeshle kabla, yeshle kabhat, ishleha of dame, shati fool Makore. Okay, Micha mit Kadamnu Ve Ukanire Kanslitalihmaswam Lohsha, Vulibay Msheh, Abal Zekvashelo, Mashani Balagi Lakem, Afinancilachem, The Zelom Shanaim, the Bezmanilhama, Obzman Ragil, obezman Hufshao, Bekolzman Shanakdiroto, Zelomasushu, Nechmachialakem, Sababa Sheelakem, Zalomoshutimadim Beer, Zalom Sha'ematem Notneshoto Misada, Zemashushatem Khayavim, She Lachem, Mesudal, Kama Ole Koldava, Tazrimizumanim, Rever Golmi, Revertifli, Misuy, Ot Gvot, Ot Mishanot, Tahaziotis Kyot, Advarimalem Loh, Mlostam, Kilu, Yotim Low Tam Kize Magnivla Gileze O Kizisava, Lev Shell Ezekhem, Kibasofim Hirodva Shivukov Dim, Avalatim Huh Garwa, Osha Shuler Vahne Mukhim, Shu Ler Zam N Shar Shek Miska Azman Husimpobet Az Shlitam Melea Betazrim Mzumanim Kibasof Esek Shell Him Khai Bitazrim Zumanim Kimashaveseim Lakoch, Ume Shallem Lishimila Sheklus Mam, Le Iska Stamnium Le Livuim Leshana. Okay, Zenekman, Aval Aval Mazowzali Batazrim Zumanim Kiba Tazrim Zumimani Kabela Pai Hamat Lusmam Zanifas Leshana, Lihyot Tazrim Zumane, Okay, Tihyu Zatavinubi Duke, Kamatem Kabalim, Batahles, Lo Kamatem Bemeta Tidim Le Kabel. Zazma Letam Temat'L Kritio, Meshlahem, Tukhnot, Ota Sao, To It Haivuot, Sham Lo Kritioot, Zazma Lorta Maxel, Cole Mehama Times Loshmota Bamo Chekel, Zot Kes of Shotem Sem Bakis, Almemach Kufazoti, Kamuvan, Lenasot, Lishmo Karit Bitakon, Michi Holo Gadba Z Mulek Mishol Shigaba, Karit Bitachon, Zeshu Kharit Hamzan Shani Sam Latzmi Batsad, Kamat Smana Esek Litzek Li Hyot, L'Hlochim Khatiana, Vedzani Samatzad Vanilonogia Mashani Kra, L'Zmane Mashbeer, Kmoh Shovel, Vekamuvan, Kamuvan, Lolah Shovis, Ken Lah Show Vehel, We Mesader Makomaz, Velah Shova Latzmicha, Alagdila, Alat Salaba, Alatashtiot, Al Kola In Yanaza, Kibasof Tirtu, Lotsu, Israel Rali Metoraf, Po, It Nu Menayot Metorafot, V Israel Kivulmon Mot Yuv, Okay, Kimat Kholim Li Road, Makrok Alkalavel, Tiruma Korea Abu Dabi, Dubai, Kamakeshla M Vakol, Naf Little Tilim Koli Mai, Vrahfanim Sham Afim Kiluz Afifon, Azbasov, Israeli Helekara, Israel, Shinui, Shall I Mizakatih, Mazarbet Vim Torim Hiliko, Zem Keshav, Zalekab Financy, Vematim, Masti Khuish Mikza, Agav, Anikola Zolhemza, Miz, Shle Hulyoda, Venazol, Yala Bonavolch, Zanika, Tupim, Dr, Tiful, Bonabaltiful, Ah, Zeazman, Zeazman, Venumer Zezman, Le Sader, Etatashtiot, Shele Sec Shalem, Kolmash Dahitem Batiful, Kolmash Dahitem Banala Voda, Basistem Shellachem, Basidre Voda Shalachem, Ashemishmore Otomatiot, Enlo CRM Sudan, Enlo Masala Koach, Uloda Kamolelo Lid, Uloda Kamolelo, Value Acquisition Cost, Kasashello, Uloda Machus Agaleb Gishot, Ulode Machuzelo, Ello Dashboard Shivuk, Shell Mehroth shall finance him, shall pituach, shall shall SSG, Shall Gidulim, Shana Shah, call me, VMdi Barthesini as Zeder, and the Zirduk Mahamathi, Avalim Lo, Vevantem, asaves, Lesadir Tashtiot, Lesader Etanalevoda, Lesader Titua is kiffs and the same. Zhazman dafkar shovelakis, Limsota Anashima, ta kuhovima sikshelaem or freelancer shovelita mala emelia vodarshav, la kahto tam elhem, la sotaskem medduyak, liv not model takmul lachon, li'not model bonusim lachon, live not model basistov, liv not KPI, Betzem Yadim Lecholim, Velakat Kohvimel Elechem Kamuvangam Le Shamer Bhevra Bazevet, Et anashima Khazakim Shelachem, Ve Yemishlachim Tsevet Chemukavmi Khameshovdim, Benim the Freelancer, Benimzhrim, Azle Shekefeta Matsav, La Sotishivatsevet, Liatzer Thu Shasheli Tzivut, Pnimit, Pnimir Gunit, Kematilakhem, A Advara Kretipo, Liatzer Vadaut, Vitzivut, Gamla of Dim Shelanu, Machivra, Gamla of Dim Shelachem, Ve Gameta Alicha Mikhula Khot. Masha tem muhim karega, the vadaut veyzivut, Zemasem Thimlim Koki, Kol Makom, Malchitzimotan, Vehran, Veh Hadashot, Velevanon, Ve Aza, Vehut, Atem Yet Sivut, Roga, Ve Vadaut, V Barigashta Mukhimet Zebzman Milhama, Alakoh, Meville, Shevello Lit Kadem Kizava, Hidiulay, Shemagiotomikola Hardot, Agavato Dalov, Gamma of Dim Shelahematza, Kreshim Yhula, Valyot Fektivim, V Le Maxim Bitsuim, Al Hasman Shalachem, Shotem Shallim Laem, Batafkitchelahem, Ve, Bonavolan Sachon, Shizh, Mindset, Ah, Zimish Pomishad Shot Koloyo, Mazataf sik, Atastamahala Haradot, the stress,ot. So, I'm not going to be able to mishrak, Litvah Aroh, Dafka Bamashbear, Atem Hayavim, Le Zawot, Yeshala Khoshelahshap Zorik, Teshakfulta, Tivnuchod, Tena Kuta Machavot, Tavinu, Sheatkufash Tavo, Tavinu, Shahazon Shalachemiota, Kazakh, Mikol Mil Hamashola, Lavoitenu, Attem Tim Lyot and Machheva Bira, Shozari Mot Vazagem Lakochotano, Zanikashav, Achatl Shavua, Tilhulam Shaketholim Biglan Milhama, Avalakatl Shavo, Shatemiholim, Tafligubedimul Hem, Tilhushaal Makom, Mugaliad Zemule, Imlo, Pashutit Natku, Zula, Mikbesat, Lagina, La Mithamashunati, whatever.