Wave Makers

Reinventing the Agency Concept

BIGWAVE Season 1 Episode 5

Host Doug Crisona sits down with Jamie Read, CEO of BriteBirch Collective.

Jamie talks redefining the agency model by ditching rigid structures and
embracing a flexible, freelancer-powered collective. He shares his insights on how
decentralization creates more effective teams, why traditional agencies struggle
with collaboration, and how AI is reshaping marketing.