Wave Makers

The Agile Agency Model

BIGWAVE Episode 6


Host Doug Crisona sits down with Kaitlyn Merola, founder of Möve Marketing.


Kaitlyn shares how her agency helps B2B startups build scalable marketing engines without the bloated retainers. From launching a points-based pricing model to integrating AI and launching a new PR offering, she reveals how Möve stays agile, client-focused, and ahead of the curve. A fresh take on running a modern, growth-minded agency.