The Real Jim Morris: From Rock Bottom to Real Impact

In this episode of the Happy Wealthy Show, host Neal Phalora welcomes Jim Morris to discuss the profound impact of relationships on personal and professional success. Jim, a successful real estate professional and founder of the Impact Effect movement, shares his journey of overcoming personal struggles and the critical role of human connections in his transformation. They delve into the importance of leadership, the power of creating meaningful relationships, and the significance of continuous self-improvement. Jim also talks about the lessons learned from organizing the Impact Effect conference and the deep sense of fulfillment he gains from helping others. This inspiring conversation highlights the essence of finding peace and purpose in life and business.

https://impacteffect24.com/

https://therealjimmorris.com/

https://www.linkedin.com/company/impact-social-events

https://www.instagram.com/therealjimmorris/?hl=en#

Transcript

Jim Morris: I've gotten myself into some shit over the years. And when your mind's not right, when your body's not right, when your heart's not right, you tend to go down some wrong avenues and places. Every time I've been in those situations throughout my entire life, it's always been someone, not something, pulling me out of that. 

Welcome to the Happy Wealthy Show. I'm your host, Neal Phalora, and today our guest is Jim Morris, or the real Jim Morris, and that is a great segue into who this man is, because he is all about being real, and that comes to relationships. He is a father. And a father to be now coming in October, which is exciting.

Neal Neo Phalora: He is somebody who is heavy into real estate and has had really great success there because of his ability to create relationships. His backstory is very consequential standpoint that he overcame a lot in his personal family to understand what impact relationships had on his life, and as a result of that, you start a movement. And when I say movement, it's a real thing. It's called impact effect. Last year I had the privilege of being a part of this event, which brought in world class speakers in a way that other people thought, wow, this guy's a little de lulu for doing something this big, but the lessons that he learned in being that freaking uncomfortable are volcanic.

And that's what I want to dive in today. Jim Morris, my brother, welcome to the show. 

Jim Morris: Thanks for having me, my man. What an intro. What an intro. You got me fired up. Let's go. Let's go. 

Neal Neo Phalora: Yeah, it's gonna be a good one today, guys. Jim Morris and I have a long history of being in each other's lives. While we may not have known each other for years, it feels like that.

But we are real. We have fought together. We have cried together. We have done business together. We have transformed together, right? And This is why you guys are listening to this show because you know I'm all about the dirty middle. Like how do we actually get there? So Jim Morris, why do relationships mean so much to you?

Why are you so freaking passionate about this?

Jim Morris: It's a pretty deep question and without giving you 7, 000 stories and a million tiny details, I can really sum it up pretty quickly. My whole life, whenever I've been in the worst of the worst situations, the darkest of days, everything's falling apart, caving in on me.

It's always been someone reaching a hand and grabbing me and pulling me out of that. And if I didn't have that relationship in those moments, I wouldn't be here today. It's a very simple concept for me. I've gotten myself into some shit over the years. And when your mind's not right, when your body's not right, when your heart's not right, you tend to go down some wrong avenues and places. Every time I've been in those situations throughout my entire life, it's always been someone, not something, pulling me out of that.

Someone who cares. Someone who's compassionate. Someone who understands. And in most cases, someone who's been in a similar place, or a similar situation. So that's kind of the bad side, right? That's the negative perspective, where I've needed that help, I've needed others, and I've relied on those relationships.

Well, what about the positive side, Jim? What about All the great things that's happened in your life. If you think about it, whenever something amazing happens, the first inclination is to go and share and tell someone. And when things are amazing and I'm at the top of the mountain and things are rocking and rolling and I'm cruising and we're going good.

I want to share it with someone, and I want there to be a deep relationship so they feel the happiness and be part of that emotion that's positive. For me, my whole life has been people helping me in the darkest days and people celebrating with me in the highest moments. The reason why it's so important, the reason why I've decided to talk about it, to build consulting programs around human connection and relationships, to make more money, more efficiency, more output has really been because growing up in my personal life, relationships that were so deep weren't necessarily with family. It wasn't my brother. It wasn't my mom or my dad. It was a colleague I met at work and we became very close. It was a friend of a friend I clicked with. We spent time together. I wanted to care for people that cared for me and that exchange allows beautiful human connection and allows the magic and the fireworks to happen.

Wow. That's my skinny of a really long winded response with a ton of detail that I left out, but I hope that kind of sums it up, in the simplest form for you, Neil. 

Neal Neo Phalora: It definitely does. So, Jim, I hear you about your heart, right? Your heart wasn't in the right place initially, and things maybe weren't, you talk about your family, they weren't the best conditions.

One of the things I see over and over, people go in two directions when they have things that happen in their lives, and no judgment, sometimes they just take the route of, you know what, I don't care. I'm just going to numb out, I'm going to space out, I'm going to drug out, I'm going to porn out.

Or, they go, you know what? Not me. Not my generation. I'm going to end this cycle. And what I find is people are doing really big things. Their impact is in the direction of whatever wound they're trying to heal.

That's where they have the most power, right? Because what you see in the hero, And the impact that somebody's creating is also the place in which they're trying to satisfy something that happened to them in the past. So tell us a little bit about what it was for you like growing up. what was the place where you realized that, Hey, my family life isn't working for me.

Jim Morris: I would say with the family side of it growing up, things were working, in a lens that I thought was the right lens. So, money, comfort, toys, vacations, experiences. All those things work in growing up. But relationships were failing the most, and the relationship with my mom, the relationship with my family, the relationship with potential significant others, right?

I've always wanted to get married. I didn't think I would. But at age 32, getting married was because I had to deal with those things that kept coming up, and understanding and having the awareness that even though this picture or this image is what I think is I want and what is right, I have it.

And it doesn't feel good, right? It's the common story of you're replacing the things that matter and you're avoiding those things because they hurt. And you have to face them and dive deep and work through them. I was just sidestepping that. You said numbing out, alcohol was my choice.

Moving from one relationship to the next was my choice. And those were all numbing agents and numbing factors to not face the reality and the truth. It's a person who told me I needed to work on the relationship with myself in order to affect the relationship I have with others and to influence and to create change.

That was that one conversation. That was that one relationship that changed everything for me. It created awareness. Created self awareness. Dude, you don't like what you see in the mirror, and every morning you're waking up and looking in the mirror and you don't like it. How long are you gonna avoid this, and what needs to change?

For me, alcohol, I knew alcohol was the problem. I've crashed cars, I've gotten arrested, I've said things I never meant. I've hurt people. I've fought people. I've spent thousands of dollars. I remember bragging when I moved to Nashville. I spent 15, 000 on Broadway in the first couple months.

I thought it was cool and fun and funny. Yeah, that's sad. That's disgusting. It's disgusting. You know what I was doing? I was in a new place where I had no relationships. And what did I do? I went right back to the thing that I thought would solve the problem of comfort and numbing out. And I was bragging about it.

I thought it was cool. I thought I was a baller. I thought I was a badass. The reality of it is was, I was just kicking the can down the road to face some really big problems. Those problems were inside of me. It started with the relationship I had with myself. Did I know I could do big things?

Did I know I was gonna be an entrepreneur? Did I know that I've got grit, that I've fought through some tough things? Yes, but I was playing the victim the whole damn time. And that's the noose that was around my neck that wouldn't allow me to get out. Once I heard you got to build a better relationship with yourself, I started looking inward instead of pointing the finger outward.

And that's when everything changed. It wasn't because I bought that training course. It wasn't because I magically woke up and had this thought one day. It was because I had a relationship with someone, and they said something I believed because I liked them, and I thought that it was an honest approach of what I needed.

And that changed everything.

Neal Neo Phalora: Wow. I mean that's a lot. I appreciate your vulnerability, brother. I think that's the permission slip. That's the strength you have. I don't know why I do, but I'd love to understand how you see it. Cause so many of us know that it's a relationship with ourselves, right?

How we do anything is how we do everything. But for some reason we want to always put our stock and our buying power and our actions and everything outside of us. It's like, no, no, no. You don't understand. I mean, I was literally having this conversation with somebody yesterday that I'm consulting on their business and things are out of alignment with the people that they have around them. I said to them, look, tough love moment for you guys, but anytime you're not living your values and the bandwidth of everything else in your life, your business is going to be out of alignment. 

What is that switch, man? How do we actually see ourselves? Or maybe the question for you is what made you finally see yourself and realize Oh you need to do work on you.

Jim Morris: Um, Man, that's a good question. I don't want to jump to the first answer because I want to think this through.

Enough is enough is really what it came down to. I knew that there was better opportunities. I knew that I can create positive change. I've always believed in myself. I was aware of these things, but it just got to the point where it was like, enough's enough. When am I going to hit the switch and really take this life seriously?

And for me, I think having several near death experiences, doing some crazy stuff in my life it was always a gift to be where I'm at in my own feet, even today. And until I realized that it can all come and go at any point in time, and it's a luxury to open your eyes when you wake up in the morning, that's when it all changed.

Here's the thing, I didn't grow up in a life of no one died around me, or, I didn't lose friends, and, I mean, man, 22 friends. Due to drug overdoses. Wow. Do you say 22? 22 friends, you know, and these are guys and gals I went to high school So it's not like we were besties right but people I spent significant time with in my 20s But even at that point it was always a finger pointing.

Well, Jim, you're drinking excessively and making stupid decisions. That's not the best. Jim, you know, you're putting Everything over relationships and having fun and going to concerts and partying and doing that. Well, that, that's terrible too, you know?

I knew my days are limited, but I didn't realize that it could happen as soon as tomorrow. And just because I got out of some hard times and some stupid decisions and made a lot of changes, I thought I was good. But I didn't have that hyper awareness. I needed to see it from a different lens, and I needed to listen to some people that cared about me.

When I started making changes and removing some of those people, I was getting the truth through a lens I couldn't see. Not the people that just, oh this is all great, oh it's all good, it's okay, no big deal. It was, what the fuck are you doing? Yes. You're better than this. 

Neal Neo Phalora: Yeah. Yeah, and sometimes we really have to be It's unfortunate, but we really have to be knocked hard enough to realize how unconscious we were being to wake up right to have that moment where we get to see ourselves. As I've done more work and Joe Dispenza on these things I realize so much more that we are all in a subroutine We are really in a program and we don't realize it and that's why People often say, why does it have to get so bad before it gets good?

It's not that we have this propensity for things to always be bad. Sometimes we really need to be brought to our knees to a moment so we can wake up. Right? 

I say you're the frequency that you feel frequently.

It's like who we are around has a huge impact on how we see the world.

Those relationships you hung around were not the right people. I think in this process of attraction, we don't understand the relationship we have with ourselves is what's attracting the other people.

We get trained by our circumstances, by our parents, by our community, by the people we hang around and then we act a certain way. Because we're acting a certain way, we end up attracting a different tribe. I think everybody listening to this podcast would love to know from somebody like Jim Morris, who went from spending big money, trying to be a high roller, crashing cars, doing things that weren't in his best interest to a place where he's hosting an event and inviting in people like Oprah's coach, Tim Story, right? That's dude, a big quantum leap. How is that possible? How do you think you made that switch in your tribe? Because at the end of the day, that's all we're all seeking some level of that. 

Jim Morris: The first thing, and this was probably the reason why it took so long was I was in a group of people that, and I thought I was insulated.

Meaning. That person has a drinking problem, not me, that person is fun to hang out with, but they're doing nothing with their life. That doesn't affect me. That person's working a dead end job they hate, but they're fun to hang out with, and always down to go to a concert or a show.

Jim Morris: I was hyper aware the people around me weren't people that were going to do anything I wanted to do as far as impact goes. I knew that. 

Neal Neo Phalora: We have a tribe by convenience by, we have a tribe because they're familiar to us, right? But they're not really fulfilling. So I interrupted you, but I just wanted to say it's a huge thing that I think that if you guys are listening to Jim right now, that he's saying that it's a wake up call. So, continue. So now that you have this idea, you're hyper aware.

Jim Morris: Yeah hyper aware that, okay, these aren't my people. There's no Jim Morris. Like they're doing their thing, but it's fun. It's convenient. It's comfortable No one's getting hurt. That was always my thing. No one's getting hurt, I can go to a concert with you But here's the thing and this is the most important thing that took me forever to learn you go to 20 concerts with that person You have conversations with that person you ask that person's opinion, That person gives you their opinion when you don't ask for their opinion.

That person shares things, whether good or bad things. That person provides their perspective on what you're doing. That person thinks that they know you, even though you're living a life where you think you're better than them at that point, and you think they're not affecting you. Wow. Right?

But they are. They are affecting you. It's in the most micro, little, tiny adjustments, through repetition, through consistency, and it could be someone saying something six times over the course of Six months, but that fifth and sixth time convinces you it's true, and you don't even know it because it's happening subconsciously.

What really started to change for me was when I started to do this. I started to throw an event and I brought in a speaker to educate people on sales. After the event, we'd go out, had some drinks, hanging out, about 80 percent that I went out with after. There's 20 of us that went out, right? We're in Nashville, it's a great event, we go out, about 80 percent of those people Just talk shit about the speaker the whole time. Person's a liar. Person doesn't have that knowledge. They think they're great. They don't have this. They don't have that.

Oh, that belt. They didn't have a Gucci belt. That was all materialistic, all this stuff negative about this person. And that's when I realized. That person just came and spoke to you for free in hopes they can help you, educate you, spark something in your brain, give you some information or knowledge you're seeking, help potentially solve a problem, be a resource to you.

All you did was judge that person, talk shit about them, and not absorb anything positive or anything that could help you. and this event was free. And I, as your friend, invited you in hopes you would learn something to have a positive interaction. And when I realized that 80 percent of those friends that night were just talking about that speaker, that person, because They're really talking about themselves, and they're really jealous. Their first inclination was to harp on this person and be negative, and they're just ungrateful.

They're ungrateful. And that was the decision where I said, man, these people cannot come back to my events, and I can't stop. I gotta stop hanging out with them. 

Neal Neo Phalora: Wow. That is, that is significant. 

Jim Morris: It sounds like stupid, right? It sounds like, oh, well, they just didn't respect you or people may not like the speaker, right?

Like I get all that. But the reality of what I'm saying is it wasn't they just didn't like the speaker or they didn't think they were intelligent. They were in a room where people controlled the state of that room for good and was teaching them things that they had no idea about and they were uncomfortable.

Instead of absorbing and being grateful or thankful, they took the negative route because they were intimidated. I just don't want to be around people like that. 

Neal Neo Phalora: I always talk about this in the podcast, the point that I think is so salient here, and if you're willing to allow it to inform you guys who are listening to Jim right now, this could be a very pivotal moment in your life, and this is not hyperbole, I really mean this.

I have a client I was just talking to the same thing. I was like, I'm going to challenge you to let go of way more relationships in your life right now. And I gave her the reasons why. I could see her gulping her throat and holding her breath because I noticed all that kind of stuff because I'm a weird dude, right?

I noticed all these micro things that happen. And I was like, yeah. It's scary. I just want to tease this out a little bit for everybody listening. We have an innate biological need to be part of the herd. If you want to do something that is absolutely incredible and impactful, your first step is to be an outsider so that you can outlier.

And it sucks. It sucks really bad to be able to do that, because it is very lonely. It's very isolating. But if you can't change the people around you, you are going to be their frequency. And we don't want that. I think the other thing you said was so beautiful. I had goosebumps listening to you.

I was completely hypnotized by these micro changes in the subconscious. Jim's a deep dude. He may do these events, but he's on a path of transformation. He's up leveling his heart, his mindset, his heartset. And what we don't realize is it's like a frog being boiled in water. As these changes come up, the heat keeps turning up and up, and at some point, you don't realize that you're physically being boiled, and that's why shit isn't working in your life. Because you have allowed these small changes that Jim edified so brilliantly are happening in your life.

This is a moment of revelation, of transformation, if you guys will allow it. 

Jim Morris: It's powerful. And you talked about the uncomfortableness, right? And that level of loneliness. I had a friend reach out the other day and, She's making changes and hurting. There's tears right because it's like wow, this is actually happening I'm losing people and here's the reality. This isn't a one for one tit for tat and this is what I thought Okay, and this is what may have gotten me through this in the beginning But it definitely didn't get me through the consistent journey of this still occurring is you may lose some friends But it's not like, Neil, I lost this group of five friends and I got this new loving, caring, amazing group of five new friends, right? it's not just out with the old and in with the new and that's the point I want to drive home because it is hard, it is scary, and you want to revert back to the comfortable or the friend that is never going to tell you what you need to hear for the better of your life or your families, but they will be there for that concert.

They will be there for that fun night out, right? And I'm not saying you can't have fun or not have friends like that. I'm just saying they can't be your ride or die friends because they're going to have an influence and that influence may not be the one that you necessarily want. Or to your point of the subconscious, Neal, you may not even recognize or be aware of those inputs into your brain. And I think that's the struggle where you want to give up. You want to call three of your old best friends who would listen, but the reality of it is you're reverting right back to that group and that same lifestyle. And you chose, you made the choice to not be that anymore. 

Neal Neo Phalora: You know, when I have people in my life that will say, oh, well, I can hang around this or I can watch this kind of show or I can watch the news, whatever else I'm like, have you ever heard of marketing? You're trying to tell me you're not suggestible.

There's a reason people pay millions of dollars for a 30 second ad on the Super Bowl. There's a reason that people post stuff to their social media posts consistently. There's a reason why people do Facebook and Google ads. Because guess what? It works really, really well.

We're all very suggestible. 

Jim Morris: I would even push back and say, why do you want to watch the news or whatnot? Right? Like, if I walk into a room and there's a bunch of cocaine on a table, why would I want to stay in that room? Because I'm stronger and better, and I'm so tough that I'm not going to snort that cocaine. There's no benefit to being in that room. Is there an amazing conversation happening or a relationship being built? Cool, let's bring it outside of this room. So, for me, in those situations, yeah, I've watched the news, but I've also got up and removed myself because there is no benefit to it.

I've even asked my wife, Hey, let's go outside, you know, getting an oil change. Let's wait outside. I don't want to watch this. Oh, it's no big deal. Hey, it's important to me. Let's just walk around the block, come back, get the car. Those little things have massive impact and you don't have to do it in a negative way. So I would just say, think for the strategy around rather than the reason why you have to watch or why you have to be around it. There's always a third way. There's always a suggestion or a strategy.

Neal Neo Phalora: I think so much for this process, you said this beautiful analogy, why would I want to be in that room? But I think the really compelling and hard question for most people is they don't, if they're not in that room, they don't know what room to be in.

I said this, quote, That I love from Tom Bilyeu,, the most important thing is how you feel about yourself when you're by yourself. And you talked full circle moment about this relationship we have with ourselves. Well, guess what?

That room is pretty important that you know you really shouldn't be in, or those rooms that you are not really supporting you when you're not comfortable enough to have your own company, to be by yourself, to know I'm enough without them and I can create something different. I think most people fundamentally don't believe at a ground root at a God source universe level that they can create anything different. They're like, this is what is familiar. So I'm going to call it fulfillment, which is bullshit.

Jim Morris: You talk about spending the time with yourself and being in that setting or that room, and that's the power. And how you feel about yourself. Well, I'll give you a perfect parallel example of my life. Last year's conference, Impact Effect 23, compared to this year's conference, Impact Effect 24. The number one mistake that I made last year was I had too many people trying to influence What they wanted out of an event or a conference, but they never had any, um, it wasn't sticky to them.

So they were just advising for what they wanted. There was no exchange really, right? I fired every single coach I had. I said, I'm gonna do this with no coaches and no input. Now, of course, I've got friends and I'm doing something big, so we're talking about it. There's obviously people that are influencing, but I removed everybody.

Because what I had to realize was if this thing is going to succeed or fail, it's going to be because of me. And those decisions that I make, I don't want an excuse. I don't want to point a finger because I did that last year. When things didn't go well, I said, well, I listened to X, Y, and Z, and I should have never done that.

So I need to sit in that room and feel comfortable with the plan, the strategy, the intention. The journey, the outcome, how we're going to show up for attendees, how we're going to disrupt, how there's going to be radical change, how this is going to be a journey of leadership that you're critically working on.

In that room, on yourself, on your business, not leaving with a notebook full of stuff to do or implement, right? And as I navigate that road and build it this year without the influence, without the do this, do that, it really put myself in a position to think deeply on what's going to create the most radical change and build it from the heart and the mind of what I believe based on my experiences, my analysis of the market, the competition, all those things.

And now I can live or die on it and say, there's no finger pointing. This is the sword that I built. I'm either raising it to conquer this battle or I'm falling on it myself. I think that's a powerful thing, but that stemmed from me having to be with myself and analyzing the situation and understanding what I'm okay with and how I want to show up and how I want to create.

And that was very powerful. That was a very powerful moment for me. 

Neal Neo Phalora: We're not trained to sit with our intuition. I said this on one of your podcasts, right? The information has become the new religion. That was a great soundbite I didn't know I was going to say until I said it thanks to you.

The thing is, you've gotten way more intuitive. I've known you long enough now, I've seen the first iteration with everything you went through, and you're right. There were a lot of ankle biters. And at the end of the day, if there's radical responsibility, which is the only version of reality I think is empowering, then we have to say, the only reason there are all those ankle biters were because I allowed it.

I sourced that. I created that environment. And now, you're doing the thing I think most people would consider dangerous. You're going, you know what? I'm not going to sit on YouTube and Google best conferences ever. I'm not going to fucking hire 18 consultants. What am I going to do? I'm going to do the thing our species have done until the last hundred or so years.

I'm going to ground down into my intuition. Everything that's been invented prior to the information highway. Let me tap into source into my own intuitive nature and figure out what comes next. Now, give us a little bit of what last year's conference was. If you guys don't know this, I usually wait till the end, but I'll just tell you, this impact effect that Jim has been creating is a very different conference.

A lot of conferences say that, but Jim's leading from a place where he's lived and breathed this, where he's hired some of the best talent and unfortunately was let down by some of that because it didn't prove to be effective in the way in which we're all led to believe. So tell me about the first conference and then what did you learn that you're putting into place in impact effect 24. 

Jim Morris: The first thing is understanding that great leadership revolves around you and your vision. So it takes an army to build something amazing. We all kind of know that, but how do you show up for that army? From an operational standpoint, from a logistic standpoint, from all the little fine details, that was amazing. But I wasn't being the best leader for the speakers. At first, I was pissed off and upset. I paid this person X amount of money, thousands and thousands of dollars, and they can't send me a video to market this fucking event that I paid you 20 something thousand dollars for and is in your damn contract. That's the old Jim, right? But that was Jim last year. 

Neal Neo Phalora: Mm hmm. 

Jim Morris: because of that emotion I tied to it, because I set an expectation, and How I operate business wasn't in line with how some other speakers operate business. I was frustrated. I was out of alignment. I was pissed off. And in turn, because I was vocal about that in some of my emails a little bit more aggressive and frustrated. I don't think I got the best quality from some of those speakers. I think there was tension there. I think the relationship was broken. Hell, I know the relationship's broken. I don't talk to some of those people anymore. But guess who broke it?

Jim Morris broke it. Because there was a choice to be had in that moment. There was a responsibility that I was avoiding. I was avoiding, You didn't do what was in the contract, I want my money back, this is terminated. I was avoiding those decisions because of who they were, who their names were, and what I thought they would bring.

If I listened to my intuition and my gut, that we talked about just now, I would have terminated several speakers off that card last year. But in turn, I would have approached it much different. I would have given some more grace. Hey, you're blowing up right now. You're, you've got million, literally millions of followers.

You're on, 89 stages last year. You've spoken in 80 country, like you're crushing it and you're in your element. You're in your moment. Maybe I should just give you a little bit grace that you've missed some contractual items. Well, I didn't but I also didn't have the balls to terminate you.

So what did I do? I just muddied the waters. I created friction in our relationship. I didn't want you to be on the stage and you probably didn't want to be on the stage with some of our speakers last year. Well, guess what? That's shitty leadership. And the reason why it's shitty leadership is because a good leader does what's necessary to build the right relationships and not avoid situations.

That may be hard and difficult. It's a hard conversation to fire someone and say, give my 20, 000 back you've already paid them. Especially when they're on 50, 80 more stages than you a year. You're going to see them at another event or conference. And you're the little guy. I'm the rookie.

I'm the new dude. I'll admit it. I've spoken on 69 stages. That guy spoke on more stages last year than I've ever spoken on so my lesson there is To give people grace, be a better leader and communicate effectively and efficiently without the stress. To do it in a way that, that wins for both people.

I think a win win situation is the way to run any business. When it's not a win win, someone's losing. That needs to be identified appropriately with the right emotion. And if you need to make a hard decision or have a hard conversation, you should do so instead of bottling it up and making it bigger and bigger, which in turn pulls you out of alignment, which in turn causes friction and other things in your life.

So that would be the first lesson. The second lesson would be things can be easier than they have to be. I'll give you another example. I need to get the sound guy from the venue, the salesperson from the venue who sold me the contract the sound guy is saying he's not going to do with the person who's performing music, with my stage manager, with me, with my operations manager, all on one call, and everybody's extremely busy.

It doesn't need to be a phone call. What do you need in text? I can be the intermediary to make that exchange. I didn't want to do that because I had an ego. I thought I was too good. I thought I was better than that speaker that needed that sound check.

Why do you expect me to do that? You get on the call if you need it. That's not for the greater good of what I was trying to do. That's not for the greater good of the attendees. That's not for the greater good of the venue. That's not for the greater good of the person. So be flexible., be malleable. Be able to bend and move to get Get the result you're looking for in a different way. Be strategic. I think because I was out of alignment, because some of the speaker relationships diminished and the things weren't getting done in the contract language, that I was so blind to see some of those other opportunities. I was making it harder than it needed to be for myself.

Neal Neo Phalora: You talk about this great example, and what you're really edifying us here on is like, It sucks guys, but I'm just going to break it down for you. When you have a relationship, you've got to own both sides of it. You can't go, this is my half of the relationship and you got to do your half.

That inherently has a sense of mistrust in it because you're saying if you don't do your portion, I'm not going to do mine. And if you say this, I'll say this for trust. I'll say this for love. I'll say this for relationships. If your value system is relationships, guess what?

You've got to own both sides and be able to carry it through even when they're not. I'm not asking you to let yourself be used and abused or chewed up by somebody. But people crap out way too early in the relationship before they understand somebody else's come from, where they're coming from.

There's not a container to create the relationship. I think that's one of the things that's brilliant about you, Jim. And I know, cause I've been to a lot of your events, I've emceed, I've hung around you. What they universally say is. Hey, when I'm around Jim Morris, when I go to Jim Morris event, there's an opportunity for me to express myself, for me to show up, not for Jim to show up well for me to show up.

That only comes if you create a container where people can demonstrate their best selves. And that means Jim Morris has got to get his ego out of the way and go, you know what, I don't know what the best version of everybody here in the room is, but I'm going to create an event where people can freely express that without me feeling like I all of a sudden the little guy in the room and say, what about me

Jim Morris: yeah, it's super important. I think too, to your point, Neal, You can build something, you can create a vision, you can have a plan, you can create goals around it, but the reality of it is, it's all gonna go to shit at some point, and you've gotta just keep treading that line. Doing that is by building those relationships and getting that feedback.

I've had so many events where I'm like, how was that in the elevator? It's the fifth time I've asked and they told me what I could have done better. And I've went and I've implemented that and then asked that same person. One time they're like, no, you made it worse. That sucked. Like, what are you thinking?

But that person now became a massive fan of impact effect. That person now became a massive fan of Jim Morris and truly a friend, because I would never call them a fan. I would say they're a friend because they told me the damn truth. They told me what I didn't want to hear. And I think that's the difference .

That's why I call that person a friend because I went and implemented it, went and asked for feedback again. And they told me the truth, like, dude, you made it worse. What are you doing? That was super convoluted and congested and it didn't work. Okay, cool. Now let's work on a solution. And who do you know that's better at this cause clearly I'm not the expert. I have the room. I can be the conduit. I've got the relationships. I've got the vendors, the charity, the partners. I've got the marketing team. I got all that, but you may be perfect for what I'm trying to create from an experience for the attendees.

So let's do this thing together. I think that's a lesson in itself to say we started talking about leadership in this conference and doing big things. And me making that change a couple years ago, but I couldn't have done it without people like you. I couldn't have done it without people like Nick Cavuto.

I couldn't have done it with some other mentors that were great at the time. I said I fired everybody. That doesn't mean they weren't great at one point. I just don't think I need them right now or in this season. It all starts with collaboration and asking for that advice. It's so important and I didn't do it for so long.

Neal Neo Phalora: Isn't that like the number one thing, even one of my mentors, Dave Meltzer talks about the fact that that's the number one thing.

I have a mastermind. That is the number one thing. I'm like, look, you're not here to just help and be at Instagram reel for people. I want you to ask for help. I want to pivot a bit brother because I want you to tell people What is like for you like because you're a speaker right and a coach.

What is the internal deliverable for you when you get to be in front of people and you get to be a voice of change and bring people together like at Impact Effect? Why are you so motivated and inspired to do that? I've seen you on stage, I've seen your energy, but I've often wondered what's going on inside of him? In those moments, you're, 

Jim Morris: you're, I'm gonna, you're getting me to tear up over here. Um, I care, you can talk about being compassionate, but if that compassion isn't received, then you're not compassionate. I care and I want to put myself out there and I want to do these things, but if it's not received, then there is no impact. The reason why I do that, the reason why I show up, the reason why I take risks, the reason why I sacrifice is because I'm just hoping that someone feels that compassion and they know that I care.

I care enough to share it all, go all out, prep, not sleep. I mean, I haven't slept much this week as I'm finalizing my TED Talk but these are all the things because I believe I'm compassionate, but I can't just call myself compassionate. I can't say I care. It's got to be received. And when you get on a stage, or when you get off a stage, and you know this, Neil, you know within three seconds if someone feels that you've cared for them, and you're there for them and you're rooting for them and you've given them skills and you can solve their problem and they're not stressed out. they're going to sleep tonight, and they haven't slept for two weeks. That's the drive for me. My favorite message I had a couple weeks ago.

I spoke for free Around disruption and a woman said I needed this. Whoo. I just got full body right there a goosebump But she said I needed this and Jim it wasn't for you. I don't think anybody was gonna give it to me 

Neal Neo Phalora: Wow. That's it right there. Thank you for sharing that, you know, and it's not 

Jim Morris: I knew you were gonna get me emotional on this. I just didn't know it was gonna come this hot and heavy, 

Neal Neo Phalora: It's okay, man. Let it flow. Let it flow. I never like to paint with a broad brush on anything because there isn't one universal thing. Overwhelmingly, what people want, besides peace, which is, even for me, it was, I was astounded how many people I've interacted with, when you really do the work with them, they say they want peace.

The other thing they want, Jim, is impact. They want to know what they do matters. It makes a difference for other people. I don't care what they're in. I don't care even if they're the guy who seems greedy, just want to put money in my pockets guy. When you get that person one on one, as long as they're not a sociopath, which most people are not, they want to understand they have impact, right?

I know in that moment, what we witness here, guys, is the moment of impact that Jim Morris is really seeking. We're seeking that experiential thing to know we matter. We want that more than anything else. And that's, I think, why people have such a draw for Impact Effect.

Because they get that feeling , like I matter. I discovered why I matter. 

Jim Morris: 100%, man. , I've seen you experience it. I've seen people come up to you and thank you and ask you questions. They're holding back tears , and it's just one of those moments I don't think I can describe it well enough until you do it, until you feel it.

The only other time I've felt anything remotely close to that was helping a kid get out of a really bad situation and giving him the knowledge to grow in business. Personally taking him under my wing and, and literally changing his situation and scenario. But that's one person. And if I can do that on a stage for one, two, three or five hundred.

Jim Morris: Or a thousand. I mean, let's go, baby. Let's go. 

Neal Neo Phalora: I'm ready for impact effect 24. As we start to bring things here to a close, Jim, I want to give you an opportunity if people want to know like what you're about and this event how can they find you? What is impact 2024 mean, right? Why should they attend? Give us some deets, man.

Jim Morris: Impact effect 24. com easiest way to check out the speaker lineup, understand the experience, what's different, how we're going to facilitate this thing. It's not just random speaker selling you a book or throwing up an offer one after another, you know?

I think that's the biggest piece. One of our topics or themes throughout the day of becoming a better leader at Impact Effect 24 is strategy and intention. Intention Is really important for any conference, let alone helping someone become a better leader. So that's what we're going to focus on.

We're going to focus internally on it, and we're going to teach you to focus externally on it for your business and your world. The difference here is you're coming to a conference and you're critically thinking and working on your business or your role or your position or enhancing your team or your department.

This isn't come and fill up a notebook, take a bunch of things and go do them. This is let's work on it. Let's ask questions. Let's dialogue and converse. We've got 15 total speakers. They all were on a call with me recently. The number one thing said was everybody's a human at this conference, Jim impact effect 24, there's no roles.

There's no legacy, there's no difference between us as speakers and facilitators and those in the audience. So please, Jim, please tell everybody, come up, talk to us, build relationships, DM us, message us on socials, let's take photos, let's shoot content. Here's the coolest part, we did not have this last year, ladies and gentlemen, we did not have this, we had the opposite.

This year, Impact Effect 2024, all the speakers want you to approach them and ask them questions around your business. They want to consult you for free. They want to coach you for free. They literally said this on the round table call, and I've never been a part of any event.

I've been involved in my events, others events, I've played roles, different roles, strategies, I've consulted events, and I've never heard the talent openly say, I want to interact with people throughout the whole day. I want people to ask me questions and I want people to ask things that I would charge them 10, 15 thousand dollars for, and I want to do it for free because I believe in you, Jim, and I believe in the cause of impact effect 24. And most importantly, I believe the intention around it, the strategy, the vision, and tying it all together with leading with human connection. You've never experienced anything like this. I put my last name on it. My family name. We talked about Caitlin. We talked about, my little girl, Ellie, a child on the way, I'm putting my family name, the Morris name on this, because this is how much time, energy, and attention and intention I've spent on it. I believe we're doing something different. We're creating radical change. And I want you to be part of it, because you deserve to create radical change for your life, and your business, and those around you.

Neal Neo Phalora: Yeah, and what date is the conference? 

Jim Morris: September 17th and September 18th. 

Neal Neo Phalora: Okay. All right. Guys, I really highly encourage you to connect with Jim. He's really different. He's cut very differently. The impact effect event impact effect 24. com Go find that and as we wrap up here Jim a couple final questions to you what is living a wealthy lifestyle mean to you 

Jim Morris: You said peace earlier, and I think the definition of peace for me was going through a lot of hardships, going through a lot of grit, and then finding peace. I believe a wealthy life, a happy wealthy life is not going through the hardships purposefully or, To be prideful that you have grit and seeking out those inroads that are difficult, it's finding peace in every layer of it.

That was really hard for me. I still struggle with it, but just yesterday I had to remind myself of that. Why are you freaking out Jim? Like yeah, we thought we were gonna sign up that sponsor. They said yes, we were good to go and there was a date conflict. I can't control that.

I'm really stressed out, and I have a lot of anxiety right now, and I just snipped at my wife. Dude, no. My life is peaceful. This is peaceful. This is just part of it. And then reframing and making that immediate change, taking action and transitioning back to a happy, wealthy life. 

Neal Neo Phalora: This is why I love you, brother.

He said, finding peace in every layer of it. And I agree with that. I say it a little bit differently. I think you said it way better and simpler. I would tell people often to just have immense gratitude For some of the worst times in life and that when I could have gratitude some of the worst times in my life that I found a certain level of peace. Well last question for you brother ask everybody this if you were standing in front of 17 year old jim morris You had 90 seconds right now to tell him something. What would you tell him? 

Jim Morris: Um seventeen year old, you said? Yes, sir. Um. Hmm. Wow.

I've never thought about having a conversation with my teenage self before. Wow. Man, you're hittin me hard on this one, Neal. Um. I don't want to give you a surface answer. Let me think about moment, brother. Seventeen year old Jim Morris. First, I need to figure out what seventeen year old Jim Morris was doing.

Jim Morris, seventeen Was partying, selling drugs, not talking to his parents. Wow. That was a rough 

time. Um, would tell myself that life's a constant battle, but it's only a constant battle with yourself.

And I think that comes back to the happy wealthy. Damn dude. You create the battle. 

Neal Neo Phalora: That is the note to end the conversation. Love you brother. Check out Jim. Thank you guys for listening. I just always want to remind you guys that the best part of being wealthy is being happy. 

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