Ecosysteming
Ecosysteming is the podcast redefining economic development through the lens of equitable entrepreneurship. Join NC IDEA’s Thom Ruhe as he engages with entrepreneurs and experts who are challenging the status quo and driving lasting change. Catch new episodes of Ecosysteming every other Tuesday on all major podcast platforms.
Ecosysteming
The $82B Opportunity Investors Keep Missing w/ Q. Nicole Vanderhorst | Ep. 46
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Episode 46 of #Ecosysteming features a very special guest as host Thom Ruhe sits down with Q. Nicole Vanderhorst, founder and CEO of WH Farms Co., to discuss her journey from commercial real estate to building a vertically integrated botanical science company.
They explore misconceptions surrounding industrial hemp, the challenges of navigating regulation and capital, and WH Farms’ strategy for competing in a market expected to reach $82 billion in the next several years.
Q. Nicole also shares her perspective on resilience, self-care, and building a North Carolina company with global reach. An NC IDEA SEED ($50K) grant recipient, she reflects on the entrepreneurial journey that has taken WH Farms from early-stage funding to its current $1 million raise.