Tech Transit

#11 Building & Protecting Your Digital Reputation: A CTO’s Perspective with Malik Amghar

Le Wagon

In this episode, Malik Amgar, an engineer and entrepreneur, discusses his journey in launching two startups: ProPR Consulting, which focuses on digital reputation management, and Gift Club, a marketing SaaS for physical shops. We dive into the importance of online reputation, especially for job seekers, and the challenges of managing privacy in the digital age. Malik also shares insights on gamification in marketing and the technical challenges faced in startup development, emphasizing the role of GDPR in shaping the future of digital reputation.

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Chapters

00:00 - Introduction to Malik and His Ventures
03:01 - Understanding Digital Reputation
06:03 -  Consulting, Services and Features
09:05 - The Importance of Online Reputation for Job Seekers
12:07 - Navigating Data Breaches and Privacy Concerns
14:59 - Gift Club: Gamification in Marketing
17:56 - Balancing Two Startups: Time Management
21:00 - Technical Challenges in Startup Development
23:54 - Future of Digital Reputation and GDPR
24:40 - Ethics of E-Reputation and Public Scrutiny
30:40 - Advice for Managing Projects and A/B Testing
33:40 - Building a Positive Online Presence