Hello Moxie
Being a woman in tech and business is like walking a tightrope — and nobody tells you that until you're already up there. Hello Moxie is where women come to find their footing and turn the tightrope into a platform. One that starts with connection and community.
In each episode, host Nicole Donnelly sits down with guests who draw on the stories of women who came before us. Because the women who changed the world weren't fearless. They were just done waiting for permission.
If you're ready to stop performing and start leading on your own terms, you're in the right place.
Ready to go deeper? Hello Moxie's mentorship cohort pairs you with senior women leaders and a community of peers just like you who get it. Learn more at hellomoxie.us.
Hello Moxie
Gwen Bortner, Hazel Gillette, Accountability, Alignment & Sustainable Success for Women Entrepreneurs
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Host: Nicole Donnelly
Guest: Gwen Bortner - Personalized Accountability for Women Entrepreneurs | Business Advisor
What if business success isn't about hustling harder, it's about getting honest about what you actually want?
In this episode, I sit down with Gwen Bortner, business coach and founder of Everyday Effectiveness, who helps women entrepreneurs build sustainable businesses without burnout. Gwen started her career as one of the only female programmers in the early 80s, and now she's helping women business owners escape the "do it all" trap.
If you've felt trapped by expectations about scaling, exhausted by burnout, or confused about what success really means, this conversation will give you permission to do business on your terms.
🌟 What You’ll Learn in This Episode
- Redefining Success for Women Entrepreneurs: Why "should" is dangerous and how to define success on your own terms (not society's expectations)
- The GEARS Framework for Business Operations: A holistic approach covering Goals, Effectiveness, Accounting, Resources, and Systems
- Accountability as Partnership: The difference between real accountability (growth partnership) and toxic accountability (shame-based performance reviews)
- Communication Strategies for Leaders: The power of asking "what" vs "why" in difficult business conversations
- Sustainable Business Growth: Why alignment + sustainability are both essential—and you can't have one without the other
- Business Strategy Based on Context: Your season of life, values, and circumstances matter more than generic scaling advice
- Women in Tech History: How being a female programmer in the 1980s shaped Gwen's approach to business coaching
- Career Alignment: Following your natural strengths instead of doing what you're "supposed" to do
- Decision-Making for Women Business Owners: When to scale, when to pivot, and when to walk away
👩‍💼 About Gwen Bortner - Business Coach for Women Entrepreneurs
Gwen Bortner is the founder of Everyday Effectiveness, where she provides business coaching to women entrepreneurs in the mid-six to early seven-figure space, helping them transition from doing all the things to leading with authenticity and sustainable practices. As a "business advisory board of one," Gwen provides accountability, focus, and the outside perspective every CEO need, along with asking the hard questions about business strategy that no one else will.
đź”— Connect with Gwen Bortner
Website: Everyday Effectiveness
LinkedIn: Gwen Bortner on LinkedIn
Facebook: Everyday Effectiveness on Facebook
YouTube: Everyday Effectiveness YouTube Channel
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